Sports Betting - UK - May 2014
Sports Betting - UK - May 2014

“While regulatory change may close a number of doors to sports marketing operators, the opportunities being created by technological advances and consumer responses to these should continue to open up plenty of new ones.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Sports Bet On
The Consumer – Frequency of Sports Betting
The Consumer – Methods of Sports Betting
The Consumer – Attitudes Towards Sports Betting
The Consumer – Football World Cup Betting Intentions
The Consumer – Football World Cup Betting Preferences
The Consumer – Sports Betting Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who's Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – The Consumer – Sports Watched Live
Appendix – The Consumer – Sports Bet On
Appendix – The Consumer – Frequency of Sports Betting
Appendix – The Consumer – Methods of Sports Betting
Appendix – The Consumer – Attitudes Towards Sports Betting
Appendix – The Consumer – Football World Cup Betting Intentions
Appendix – The Consumer – Football World Cup Betting Preferences
Appendix – The Consumer – Sports Betting Target Groups