“The current interest in high protein food presents significant opportunities for the pasta market, given that a sizeable four in ten users would like to see more pasta which is high in protein, rising to half of 25-34s.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Pasta, Rice and Noodles
The Consumer – Attitudes Towards Pasta
The Consumer – Attitudes Towards Rice and Other Grains
The Consumer – Attitudes Towards Noodles and Pot Snacks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage of Pasta, Rice and Noodles
Appendix – The Consumer – Attitudes Towards Pasta
Appendix – The Consumer – Attitudes Towards Rice and Other Grains
Appendix – The Consumer – Attitudes Towards Noodles and Pot Snacks
19th November 2015
"Flavoured dough can make non-filled pasta much more than a vehicle for other flavours, instead enhancing the tastiness of meals in its own right, with scope for the UK to take inspiration from European NPD." 
30th October 2015
“Brands and own-label players look to a low-carb/high-protein and -fibre positioning to attract health-conscious consumers.”
|
How can manufacturers inject more excitement into the pasta category?
