“Penetration of private medical insurance is at an all-time low. Just 14% of consumers say that they are covered by an insurance policy. However, 40% of the adult population agree that ‘private medical insurance gives a standard of care that the NHS can’t match’, showing that people can see the value of the product. As economic growth continues and the market begins to recover, the challenge for providers is ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitor Products
Market SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Ownership
Consumers’ Assessment of their Overall Health
Use of Routine Health Services
Use of Non-Routine Healthcare Services
Attitude towards Private Medical Insurance
Consumer Satisfaction with the NHS
Consumer Interest in Additional Health Services
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Who’s Innovating?
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Share and Forecast
21st August 2015
“In recognition of the extent to which cost acts as a barrier to uptake of private medical insurance policies, market-leader Bupa has launched Bupa Fundamentals, an entry-level premium aimed at clients seeking affordable cover. Whilst the product is bound to prove popular amongst those who are simply looking for cheaper ... 
30th October 2014
“WPA has become the first private medical insurance provider to respond to the need for flexible family policies. It is an excellent starting point but more needs to be done if any one provider wishes to become an exceptional market leader in this field.”
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The traditional PMI business model is challenged by changes to the NHS
