Cakes and Cake Bars - UK - June 2014
Cakes and Cake Bars - UK - June 2014

“Cake companies can look to completely new formats in their NPD (New Product Development), given the interest in these from one in four users. For example, companies could create their own versions of the hybrid sweet treats (eg cronut, duffin) which have garnered a lot of media attention in the foodservice arena.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Types of Cakes/Cake Bars Purchased or Eaten
The Consumer – Perceptions of Different Types of Snacks/Desserts
The Consumer – Reasons for Eating Cakes/Cake Bars
The Consumer – Attitudes Towards Buying Cakes/Cake Bars
The Consumer – Attitudes Towards Cakes and Cake Bars

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – The Consumer – Types of Cakes/Cake Bars Purchased or Eaten
Appendix – The Consumer – Reasons for Eating Cakes/Cake Bars
Appendix – The Consumer – Perceptions of Different Types of Snacks/Desserts
Appendix – The Consumer – Attitudes Towards Buying Cakes/Cake Bars
Appendix – The Consumer – Attitudes Towards Cakes and Cake Bars