“Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Personal Financial Priorities
The Consumer – Factors Influencing Purchase Decisions
The Consumer – Short- and Long-term Life Goals
The Consumer – Factors Important for Being Successful in Life
The Consumer – Attitudes towards Advertising and Shopping
The Consumer – Millennials and Traditional Values
17th April 2015
"Fashion retailers and brands see investing in music festivals as an opportune event for them to engage with their core young customers, but there been a shift away from simple brand sponsorship towards offering innovative experiences." 
15th January 2015
“Providing high-quality financial education is of crucial importance if people are expected to take financial responsibility for themselves throughout their lives. However, this needs to be a lifelong commitment to consumers by all financial institutions and governing bodies, not something that is only provided at school and assumed to last ...
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Appealing to the ethnic and racial diversity amongst Millennials
