“In a market flooded with low-priced goods, retailers face a steep challenge to encourage people to trade up and spend more. We expect to see more investment in exclusive brands and designs as retailers strive to differentiate themselves from competitors including online discounters. And retailers will continue to make more efforts to inspire customers to assemble a coordinated look, using displays, catalogues and online technology to help improve the design ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Patterns
The Consumer – Where Homewares Were Purchased
The Consumer – Attitudes towards Buying Soft Furnishings/Textiles
The Consumer – Attitudes towards Buying Kitchen and Dining Wares
The Consumer – Qualities Affecting Choice of Homewares
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Channels to Market
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Segmentation and Forecasts
Appendix – Channels to Market
Appendix – The Consumer – Homewares Purchased in the Last 12 Months
Appendix – The Consumer – Where Homewares Were Purchased
Appendix – The Consumer – Attitudes towards Buying Soft Furnishings
Appendix – The Consumer – Attitudes towards Buying Kitchen and Dining Wares
Appendix – The Consumer – Qualities Affecting Choice of Homewares
27th November 2014
Dunelm has grown its turnover by 48% in five years. A winning combination of value for money merchandise, direct sourcing and multi-channel offering are all contributing to its successful growth strategy. 
8th May 2014
"Supermarkets have a very large pool of homewares shoppers but they capture only a small market share – so there is scope for supermarket retailers to push up frequency of purchase and average purchase price in homewares."
|
What is the future for specialist retailers of homewares?
