“The scope to increase value sales is limited by the heavy promotional activity that is both accepted and expected by shoppers. Therefore, other avenues such as clearer information about the differences between more and less expensive wines and the opportunity to sample wines before buying may be better placed to help limit the perception of risk and drive uptake.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Wine, Sparkling Wine and Fortified Wine
The Consumer – Attitudes towards Champagne, Sparkling Wine and Fortified Wine
The Consumer – Perceptions of Branded and Own-brand Wines
The Consumer – Attitudes towards Still Wine
The Consumer – Further Attitudes towards Still Wine
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
23rd July 2015
"Wine-style bottles and being positioned on venues’ wine lists could boost cider’s usage as a meal accompaniment. Such steps should help to project it as something to be savoured like a wine rather than drunk in larger volumes like a beer." 
24th June 2015
"At a highly competitive price, Asda’s fruit-flavoured Spritzini range is well positioned to appeal to consumers looking for refreshing and lighter wines over the summer months in particular."
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Brands and retailers need to give people the confidence to trade up
