“More than a quarter (26%) of users eat snacks when in need of an energy boost and keeping energy levels up is important to around half of snackers. While various breakfast biscuit brands have made energy provision a central part of their positioning, this proposition remains rare in the wider snacking category. This interest suggests scope to leverage this positioning more. Snacking brands should take inspiration from this, communicating a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Snacks Eaten
The Consumer – When Do They Snack?
The Consumer – Factors Influencing Snack Choice
The Consumer – Reasons to Snack
The Consumer – Occasions
The Consumer – Attitudes towards Snacking
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Snacks Eaten
Appendix – The Consumer – When Do They Snack?
Appendix – The Consumer – Factors Influencing Choice
Appendix – The Consumer – Reasons to Snack
Appendix – The Consumer – Occasions
Appendix – The Consumer – Attitudes towards Snacking
30th July 2014
“The positive perceptions of cheese put Baked Bites in an enviable position at a time when health remains a topical consideration with respect to food.” 
27th June 2014
"Pilgrims Choice calls on consumers to mix it up through its Pick-N-Mix range, targeting those looking for specialisation and variety to reflect the fact that they are diverse individuals."
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Should manufacturers be adopting a two-pronged approach to health concerns?
