“The ‘little and often’ short break trend can be developed into the idea of ‘portfolio holidays’ in which consumers can be encouraged to create a rich diversity of leisure experiences (eg R&R/active/learning etc) appropriate to their multi-faceted identities and interests, including a mix of overseas/domestic trips. Travel agents and online intermediaries also need to think more in terms of cross-selling top-up breaks in the UK to their ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Holiday Taking
Number of Domestic Holidays Taken
UK Regions Visited On Holiday
Domestic Holiday Activities
Perceptions of the UK as a Holiday Destination
Domestic Holiday Plans Over the Next 12 Months
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Holiday Taking
Appendix – Number of Domestic Holidays Taken
Appendix – UK Regions Visited On Holiday
Appendix – Domestic Holiday Activities
Appendix – Domestic Holiday Plans Over the Next 12 Months
Appendix – Expected Financial Situation
29th October 2014
“The peer-to-peer genie cannot be put back in the bottle. Travel and hospitality brands will have to up their game, differentiate and compete on value for money to survive: consistency, trust and a good value niche product are all key success factors.”
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How can domestic tourism capitalise on the shortening of holiday durations?
