Household Cleaning Equipment - UK - September 2014
Household Cleaning Equipment - UK - September 2014

“The increasing popularity of steam cleaners poses a potential threat to traditional cleaning equipment, with consumers favouring their ability to rid the house of germs without resorting to hefty chemicals. Traditional cleaning equipment brands now have an opportunity to respond to this challenge, either by creating more products that are able to clean surfaces and remove bacteria with just water, or else by creating extension products that work alongside steam ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Cleaning Equipment
The Consumer – Factors Influencing Choice when Buying Dishwashing Equipment
The Consumer – Attitudes towards Cleaning Equipment
The Consumer – Usage of Floor Cleaning Equipment
The Consumer – Attitudes towards Floor Cleaning Equipment

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Demographic Overview
Appendix – The Consumer – Usage of Cleaning Equipment
Appendix – The Consumer – Factors Influencing Choice when Buying Dishwashing Equipment
Appendix – The Consumer – Attitudes towards Cleaning Equipment
Appendix – The Consumer – Usage of Floor Cleaning Equipment
Appendix – The Consumer – Attitudes towards Floor Cleaning Equipment