Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume forecast of domestic holidays, 2013-18
- Figure 2: Value forecast of domestic holidays, 2013-18
- Britain basks (finally) in barbecue summer
- Domestic tourism takes (and keeps) bigger slice of the holiday pie
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- Figure 3: Domestic vs. overseas holidays, percentage market share of all holidays, 2008-12
- Market factors
- Shorter and sweeter
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- Figure 4: Average length of domestic holiday visits, 2007-12
- Figure 5: Short breaks vs mid-length holidays vs long holidays in Great Britain, percentage change, 2007-12
- Winners and losers
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- Figure 6: Holiday volumes in Great Britain, by type of destination, percentage change 2007-12
- Visitors flock to free attractions
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- Figure 7: Year-on-year percentage increase in visits to UK attractions, 2008-12
- Pound still weak but western Med lowers prices to lure back Brits
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- Figure 8: Post Office Holiday Costs* Barometer, 2013
- Wetter and warmer?
- Online booking shift
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- Figure 9: Percentage of domestic holidays booked online, 2007-12
- Companies, brands and innovation
- Fragmented market
- Holiday centre suppliers
- Self-catering leader
- Budget hotels
- National tourism bodies
- The consumer
- UK way ahead for short breaks but lags behind for longer hols
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- Figure 10: Holidays taken in the past 12 months, June 2013
- Seaside is still tops but city catching up while countryside falls behind
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- Figure 11: Types of holiday taken within the UK in the past 12 months, June 2013
- Third agers have broadest tastes
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- Figure 12: Holiday locations visited in the past 12 months, by lifestage, June 2013
- The great outdoors
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- Figure 13: Reasons for taking a holiday in the UK, June 2013
- Nostalgia holidays
- Not a main holiday option
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- Figure 14: Negative perceptions of holidays in the UK, June 2013
- Knowledge gaps
- What we think
Issues in the Market
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- Does (increasingly) unpredictable weather put the UK at an inevitable disadvantage?
- Can UK holidays be better packaged?
- How can the UK countryside be promoted to younger generations?
- Is the UK second best for many holidaymakers and, if so, does it matter?
Trend Application
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- Trend: Snack Society
- Trend: Rebirth of Cities
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Domestic tourism improves market share
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- Figure 15: Domestic and overseas holiday volumes, 2008-12
- Figure 16: Domestic vs. overseas holidays, percentage market share of all holidays, 2008-12
- Figure 17: Domestic vs overseas holiday expenditure, 2008-12
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- Figure 18: Average expenditure on domestic and overseas holidays, 2008-12
- Spanish revival continues
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- Figure 19: Top 15 overseas destinations for UK holidaymakers, 2008-12
- Dip in visits to paid attractions
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- Figure 20: Year-on-year percentage increase in visits to attractions in England, 2008-12
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- Figure 21: Top ten free visitor attractions in England, by visitor numbers, 2009-12
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- Figure 22: Top ten* paid visitor attractions in England, by visitor numbers, 2009-12
- Cost of holidaying at home
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- Figure 23: Post Office City Costs Barometer, 2013
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- Figure 24: Post Office Holiday Costs Barometer, 2013
- Flight costs now on the rise…
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- Figure 25: Air Passenger Duty per passenger, 2012-14
- Figure 26: US Gulf Coast kerosene-type jet fuel price per gallon, January 2009-April 2013
- …but pump prices also high
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- Figure 27: Petrol/diesel costs, January 2009-May 2013
- Threat of stronger Pound
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- Figure 28: Sterling to euro exchange rate, 2007-13
- Impact of 2012 rainfall
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- Figure 29: Mean UK annual temperatures and rainfall, 1960-2012
- Figure 30: UK weather trends, 2007-12
- Heatwave boosts UK hols
- Growth signs accumulate
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- Figure 31: UK GDP growth, Q1 2008-Q2 2013
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- Figure 32: GfK/NOP Consumer Confidence Index, January 2008-August 2013
- Figure 33: How respondents would describe their financial situation, April 2013
- Discretionary spend priorities
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- Figure 34: Trends in what extra money is spent on, April 2011-April 2013
- Rise of online domestic booking
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- Figure 35: Percentage of domestic holidays booked online, 2007-12
- Trade push for domestic holidays
Who's Innovating?
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- Key points
- Holiday centre investment continues
- Cottage holiday innovations
- New hotel market concept
- Capitalising on Games
- Set-jetting tours
- Camping it up
- Beefing up the beach
- Crowdsourcing holiday ideas
- Pets welcome
Market Size and Forecast
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- Key points
- Domestic tourism still robust
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- Figure 36: Volume, value and average spend on domestic holidays*, 2008-18
- One in five are ‘switchers’
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- Figure 37: Year-on-year change in average expenditure* on holidays, 2009-12
- Summer surge reverses earlier losses in 2013
- Forecast
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- Figure 38: Volume forecast of domestic holidays, 2013-18
- Figure 39: Value forecast of domestic holidays, 2013-18
- Forecast methodology
Segment Performance
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- Key points
- Holiday downsizing
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- Figure 40: Average length of domestic holiday visits, 2007-12
- Figure 41: Short breaks vs mid-length holidays vs long holidays in Great Britain, by volume, 2007-12
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- Figure 42: Short breaks vs mid-length holidays vs long holidays in Great Britain, by value, 2007-12
- Regional winners and losers
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- Figure 43: Holiday volumes in Great Britain, by region visited, 2007-12
- City tourism is major domestic growth driver
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- Figure 44: Holiday volumes in Great Britain, by type of destination, 2007-12
- Mixed picture for coastal resorts
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- Figure 45: Top 20 English towns, by volume of holiday visits, 2010-12
- Rise of the post-industrial city
- Budget hotels drive short break growth
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- Figure 46: Domestic holiday accommodation, by percentage share, 2012
- Figure 47: Domestic holiday accommodation, by percentage share, 2007
- Self-catering increases market share for longer holidays
- Leading holiday types taken
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- Figure 48: Types of holiday taken within the UK in the past 12 months, June 2013
- Beach/seaside
- City breaks
- Camping and caravanning
- Holiday centres
- Cottage holidays
- Four in ten trips taken in third quarter
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- Figure 49: Holiday volumes in Great Britain, by month, 2008-12
- Age composition of holidays
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- Figure 50: Age composition of domestic holidays taken by people aged 16+, 2012
- Figure 51: Age composition of overseas holidays taken by people aged 16+, 2012
- Figure 52: Domestic and overseas holidays taken by people aged 16-24, 2007-12
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- Figure 53: Domestic and overseas holidays taken by people aged 25-34, 2007-12
- Figure 54: Domestic and overseas holidays taken by people aged 35-44, 2007-12
- Figure 55: Domestic and overseas holidays taken by people aged 45-54, 2007-12
- Figure 56: Domestic and overseas holidays taken by people aged 55-64, 2007-12
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- Figure 57: Domestic and overseas holidays taken by over-65s, 2007-12
- Domestic outperforms overseas across all age groups
- AB holiday rise
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- Figure 58: Socio-economic composition of domestic holidays, 2006-12
Companies and Products
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- Bourne Leisure Ltd
- Company overview
- Financial information
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- Figure 59: Key financials, Bourne Leisure Holdings Ltd, 2010 and 2011
- Butlins Skyline Ltd
- Company overview
- Financial information
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- Figure 60: Key financials, Butlins Skyline, 2010 and 2011
- Recent activity
- Marketing and promotional activities
- Haven
- Company overview
- Financial information
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- Figure 61: Key financials, Haven Holidays, 2010 and 2011
- Recent activity
- Marketing and promotional activities
- Warner Leisure Hotels
- Company overview
- Recent activity
- Center Parcs
- Company overview
- Financial information
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- Figure 62: Key financial, Center Parcs, 2011 and 2012
- Recent activity
- Marketing and promotional activities
- Hoseasons/Wyndham Vacation Rentals
- Company overview
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- Figure 63: Key financials, Hoseasons Group, 2010 and 2011
- Recent activity
- Marketing and promotional activities
- Premier Inn
- Company overview
- Financial information
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- Figure 64: Key financials, Whitbread Plc, 2012 and 2013
- Recent activity
- Strategic framework/outlook
- Shearings Holidays
- Company overview
- Financial information
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- Figure 65: Key financials, Shearings Holidays Ltd, 2011 and 2012
- Recent activity
- Marketing and promotional activities
- Tourist Boards
- VisitEngland
- Overview
- Recent activity
- Marketing and promotional campaigns
- Strategic framework/outlook
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- Figure 66: VisitEngland Action Plan review, 2012
- VisitScotland
- Overview
- Recent activity
- Marketing and promotional campaigns
- Strategic framework/outlook
- Visit Wales
- Overview
- Marketing and promotional campaigns
- Strategic framework/outlook
- London & Partners
- Overview
- Recent activity
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- Figure 67: London: Domestic visits, nights and spend, 2008-12
- Marketing and promotional campaigns
- NI Tourist Board
- Overview
- Financial information
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- Figure 68: Key financials, Northern Ireland Tourist Board, 2010/11 and 2011/12
- Marketing and promotional campaigns
- Strategic framework/outlook
Holiday Taking
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- Key points
- Domestic holiday penetration slightly ahead of overseas
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- Figure 69: Holidays taken in the past 12 months, June 2013
- Working mums and retired couples key groups for domestic tourism
- One in 12 adults take a UK package
Types of Domestic Holiday Taken
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- Key points
- Seaside still most popular despite rise of city
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- Figure 70: Types of holiday taken within the UK in the past 12 months, June 2013
- Location by lifestage
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- Figure 71: Holiday locations visited in the past 12 months, by lifestage, June 2013
- Key holiday type demographics
Domestic Holiday Attractions
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- Key points
- Domestic holidays are ‘doing holidays’
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- Figure 72: Reasons for taking a holiday in the UK, June 2013
- Heritage, food, beauty are key drivers for older affluents
- Lure of the pub
- Fed up with flying
- Short break versus long holiday attractions
Disadvantages and Problems of a Domestic Holiday
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- Key points
- Weather woes and cost concerns
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- Figure 73: Negative perceptions of holidays in the UK, June 2013
- Top-up UK
- Younger knowledge gaps
- Holiday centre visitors see UK as expensive
Appendix – Market Size and Forecast
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- Figure 74: Forecasts for domestic holidays volume, 2013-18
- Figure 75: Forecasts for domestic holidays value, 2013-18
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Appendix – Holiday Taking
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- Figure 76: Holidays taken in the past 12 months, by demographics, June 2013
- Figure 77: Holidays taken within UK in the past 12 months, by demographics, June 2013
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- Figure 78: Holidays taken overseas in the past 12 months, by demographics, June 2013
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Appendix – Types of Domestic Holiday
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- Figure 79: Types of holiday taken within the UK in the past 12 months, by holidays taken in the past 12 months, June 2013
- Figure 80: Types of holiday taken within the UK in the past 12 months, by holidays taken within the UK in the past 12 months, June 2013
- Figure 81: Types of holiday taken within the UK in the past 12 months, by holidays taken overseas in the past 12 months, June 2013
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- Figure 82: Most popular types of holiday taken within the UK in the past 12 months, by demographics, June 2013
- Figure 83: Next most popular types of holiday taken within the UK in the past 12 months, by demographics, June 2013
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Appendix – Domestic Holiday Attractions
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- Figure 84: Reasons for taking a holiday in the UK, by holidays taken in the past 12 months, June 2013
- Figure 85: Reasons for taking a holiday in the UK, by holidays taken within UK in the past 12 months, June 2013
- Figure 86: Reasons for taking a holiday in the UK, by holidays taken overseas in the past 12 months, June 2013
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- Figure 87: Reasons for taking a holiday in the UK, by most popular types of holiday taken within the UK in the past 12 months, June 2013
- Figure 88: Reasons for taking a holiday in the UK, by next most popular types of holiday taken within the UK in the past 12 months, June 2013
- Figure 89: Most popular reasons for taking a holiday in the UK, by demographics, June 2013
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- Figure 90: Next most popular reasons for taking a holiday in the UK, by demographics, June 2013
- Figure 91: Other reasons for taking a holiday in the UK, by demographics, June 2013
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Appendix – Disadvantages and Problems of a Domestic Holiday
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- Figure 92: Negative perceptions of holidays in the UK, by holidays taken in the past 12 months, June 2013
- Figure 93: Negative perceptions of holidays in the UK, by holidays taken within UK in the past 12 months, June 2013
- Figure 94: Negative perceptions of holidays in the UK, by holidays taken overseas in the past 12 months, June 2013
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- Figure 95: Negative perceptions of holidays in the UK, by most popular types of holiday taken within the UK in the past 12 months, June 2013
- Figure 96: Negative perceptions of holidays in the UK, by next most popular types of holiday taken within the UK in the past 12 months, June 2013
- Figure 97: Negative perceptions of holidays in the UK, by most popular reasons for taking a holiday in the UK, June 2013
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- Figure 98: Negative perceptions of holidays in the UK, by next most popular reasons for taking a holiday in the UK, June 2013
- Figure 99: Negative perceptions of holidays in the UK, by other reasons for taking a holiday in the UK, June 2013
- Figure 100: Most common negative perceptions of holidays in the UK, by demographics, June 2013
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- Figure 101: Next most common negative perceptions of holidays in the UK, by demographics, June 2013
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