Table of Contents
Introduction
-
- Definition
- Still wines
- Sparkling wines
- Fortified wines
- Excluded
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Forecast of UK value sales of wines, 2008-18
-
- Figure 2: Forecast of UK volume sales of wines, 2008-18
- Market factors
- Duty rates and a weakened sterling increase prices
- Wine’s positioning should help it to remain popular
- Population changes entail threats and opportunities
- Climate changes also play a role
- Companies, brands and innovation
-
- Figure 3: Value sales of top-selling still wine brands in the off-trade, 2012/13
- Lower-alcohol wines at the forefront of the innovation landscape
- Wine advertising remains steady
- The consumer
- Still wine remains popular among the majority of adults
- Almost half of still wine buyers typically spend £5-7.49 per bottle
- Wine knowledge surprisingly high
- Positive attitudes prevalent among still wine drinkers
-
- Figure 4: Attitudes towards still wines, July 2013
- Sparkling wine reaches new heights of credibility
-
- Figure 5: Attitudes towards Champagne and sparkling wines, July 2013
- Fortified wines benefit from associations with being after-dinner drinks
- What we think
Issues in the Market
-
- Can wines compete with drinks such as cider?
- Who looks set to win in the sparkling wine battleground in the coming years?
- How can fortified wines move with the times?
- How can operators tap into wine drinkers’ thirst for knowledge?
Trend Application
-
- FSTR HYPR
- Sense of the Intense
- Mintel Futures: Old Gold
Internal Market Environment
-
- Key points
- Taxation on alcoholic drinks on the rise
-
- Figure 6: UK excise duty rates for wines, 2003-13
-
- Figure 7: Annual price index (RPI) of beer and wines and spirits, in the off-trade and on-trade, 2007-12
-
- Figure 8: Taxation on 75cl bottle of table wine from retail outlet, 2000-11
- Minimum pricing plans shelved for the foreseeable future
- A weakened sterling adds further price pressures
-
- Figure 9: Annual average exchange rates for Sterling, 2007-13
- In-home drinking grows in popularity as consumers budget
- Bridging the gender divide
- Wine well-placed to benefit from associations with relaxing
-
- Figure 10: In-home and out of home drinking occasions, April 2013
Broader Market Environment
-
- Key points
- Consumer confidence bouncing back
-
- Figure 11: Household income vs expenditure per head (£), 1997-2012
- Figure 12: Consumer Confidence Index, monthly, January 2007-August 2013
-
- Figure 13: Trends in UK per capita consumption of ‘100% alcohol’, 2006-11
-
- Figure 14: Calorie and alcohol unit content of selected types of alcoholic drinks
- An aging population set to benefit the wine market
-
- Figure 15: Projected trends in the age structure of the UK population, 2013-18
- ABs and C2s will hold the key to growth
-
- Figure 16: Changes in the adult socio-economic structure of the UK population, 2013-18
- Climate changes add pressure to wine producers
- Hot summer boosts the UK drinks market
-
- Figure 17: Hours of sunshine in the UK, by month, 2008-13
- Sugar consumption on the rise
Competitive Context
-
- Key points
- Consumers cutting back on alcohol consumption
-
- Figure 18: Value sales of selected alcoholic drink categories, 2008-12
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Wine innovation continues to fall behind pre-recessionary levels
-
- Figure 19: New product launches within the UK still/sparkling/fortified wine market, by category, 2008-13
-
- Figure 20: Share of branded and own-label new product launches within the UK still/sparkling/fortified wine market, 2008-13
- The rise of low-alcohol wine
- Limited editions
- Wine packaging continues to evolve
- Appealing to younger wine drinkers
- Selected examples of other innovation
Market Size and Segment Performance
-
- Key points
- Steady value growth driven by inflation expected in the years ahead
-
- Figure 21: UK value and volume sales of wines, at current and constant prices, 2008-18
-
- Figure 22: Forecast of UK value sales of wines, 2008-18
- Figure 23: Forecast of UK volume sales of wines, 2008-18
- Forecast methodology
- Segment performance: Still wine
-
- Figure 24: UK value and volume sales of still wines, at current and constant prices, 2008-18
-
- Figure 25: Forecast of UK value sales of still wines, 2008-18
- Segment performance: Champagne and sparkling wine
-
- Figure 26: UK value and volume sales of Champagne, at current and constant prices, 2008-18
-
- Figure 27: Forecast of UK value sales of Champagne, 2008-18
- Sparkling wines’ fortunes bubbling up
-
- Figure 28: UK value and volume sales of sparkling wines, at current and constant prices, 2008-18
- Figure 29: Forecast of UK value sales of sparkling wines, 2008-18
-
- Figure 30: Sparkling wine and Champagne value sales in the UK, 2008-18
- Segment performance: Fortified wines
-
- Figure 31: UK value and volume sales of fortified wines, at current and constant prices, 2008-18
- Figure 32: Forecast of UK value sales of fortified wines, 2008-18
- The on-trade outperforms the off-trade in 2013
-
- Figure 33: UK value sales of wines in the on- and off-trade, 2010-13
- Still wines drive on- and off-trade sales
- Champagne and other sparkling wines see contrasting fortunes
- Fortified wine sales rely on the off-trade
Channels to Market
-
- Key points
- Grocery multiples are a key driver of wine sales
-
- Figure 34: Value sales within the off- and on-trade channels for the total wine market, 2010-12
- On-trade sales prove resilient
Market Share
-
- Key points
- Accolade Wines takes the accolades
-
- Figure 35: Value sales of selected top-selling still wine brands in the off-trade, 2011/12-2012/13
- Downhill for Blossom Hill
- Up the Creek
- Wolf Blass outperforms its stablemate
- Isla Negra leads the new wave
- Yellow Tail leads the long tail of up and coming other brands
- Own-label and retailer exclusive wines
- Moët & Chandon leads the way among brands among ‘sparklers’
-
- Figure 36: Value sales of top-selling sparkling wine/Champagne brands in the off-trade, 2011/12-2012/13
Companies and Products
-
- Accolade Wines
- E&J Gallo
- Freixenet
- Moët Hennessy (Moët Hennessy Diageo)
- Percy Fox (Diageo)
- Pernod Ricard
- Symington Family Estates
- Treasury Wine Estates (TWE)
Brand Communication and Promotion
-
- Key points
- Adpsend dominated by still wine
-
- Figure 37: Total adspend for wines, 2009-13
- Still wine advertising dominated by multi-product
-
- Figure 38: Adspend for still wines dedicated to one colour, 2009-13
- Figure 39: Leading advertisers in the UK wine market, 2009-13
- Flat annual Champagne/sparkling wine advertising
-
- Figure 40: Leading advertisers in the champagne and sparkling wine market, 2009-13
Brand Research
-
- Brand map
-
- Figure 41: Attitudes towards and usage of brands in the wine sector, June 2013
- Correspondence analysis
- Brand attitudes
-
- Figure 42: Attitudes, by wine brand, June 2013
- Brand personality
-
- Figure 43: Wine brand personality – macro image, June 2013
-
- Figure 44: Wine brand personality – micro image, June 2013
- Brand experience
-
- Figure 45: Wine brand usage, June 2013
-
- Figure 46: Satisfaction with various wine brands, June 2013
-
- Figure 47: Consideration of wine brands, June 2013
-
- Figure 48: Consumer perceptions of current wine brand performance, June 2013
- Brand index
-
- Figure 49: Wine brand index, June 2013
- Target group analysis
-
- Figure 50: Target groups, June 2013
-
- Figure 51: Wine brand usage, by target groups, June 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Consumer – Purchase of Wines
-
- Key points
- Almost half of adults drink red and white wine
-
- Figure 52: Purchase of still wines in the last six months, July 2013
- On-trade purchases lag behind off-trade
- White wine holds a slim lead ahead of red by purchases
-
- Figure 53: Purchase of red, white and rosé wine, by gender and age, July 2013
- Rosé’s traditional appeal to women and younger age groups holds firm
- Boxes/pouches remain niche but an important segment for wines
- Cava now as popular as Champagne, with Prosecco close behind
-
- Figure 54: Purchase of sparkling wines in the last six months, July 2013
-
- Figure 55: Purchase of Champagne/sparkling wines, by gender and socio-economic group, July 2013
- Fortified wines remain a relatively niche interest
-
- Figure 56: Purchase of fortified and lower-alcohol wines, July 2013
- Lower-alcohol wines still only bought by 14% of adults
- 40% of adults drink 1-3 types of wine at home
-
- Figure 57: Repertoire of types of wines purchased for in-home drinking, July 2013
- Repertoires shrink out of home
-
- Figure 58: Repertoire of types of wines purchased for out-of-home drinking, July 2013
Consumer – Spend on Wines
-
- Key points
- Almost half of still wine buyers spend £5-7.49 for day-to-day drinking
-
- Figure 59: Spend on any still wine for day-to-day and special occasions, July 2013
- 44% of sparkling wine buyers spend over £10 for special occasions
-
- Figure 60: Spend on sparkling wines for day-to-day and special occasions, July 2013
- Champagne reliant on the £15+ price bracket
-
- Figure 61: Spend on Champagne for day-to-day and special occasions, July 2013
- Men are the most likely to spend more on fortified wines
-
- Figure 62: Spend on fortified wines for day-to-day and special occasions, July 2013
- Premiumisation and trading up on wines
Consumer – Grape Types Purchased
-
- Key points
- Merlot and Pinot are the most popular grape types in the UK
-
- Figure 63: Purchase of different grape types, July 2013
- Four other grape types also enjoy widespread use
- Other grape types garner lower levels of usage
- UK wine drinkers know their grapes
Consumer – Attitudes Towards Still Wines
-
- Key points
- Positive attitudes prevalent among still wine drinkers
-
- Figure 64: Attitudes towards still wines, July 2013
- Strong willingness to pay more for better quality
-
- Figure 65: Attitudes relating to the cost/size of still wines, July 2013
- Knowledge can drive willingness to spend on wine
- Scope for smaller bottles to keep price points accessible
- How high can lower-alcohol wines go?
-
- Figure 66: Attitudes relating to lower-alcohol/calorie wines, July 2013
- Can a new name or focus support interest on lower-alcohol variants?
- Strong, fruity flavours appeal to the majority of still wine buyers
-
- Figure 67: Attitudes relating to the taste/flavour of still wines, July 2013
- Quality perceptions are changing
- More than half of wine drinkers see screw caps and corks on a par
- Own-label is deemed an equal for brands by nearly half of drinkers
- Grape type is an important consideration for still wine buyers
- New wine regions spark most interest among younger drinkers
Consumer – Attitudes Towards Champagne and Sparkling Wines
-
- Key points
-
- Figure 68: Attitudes towards Champagne and sparkling wines, July 2013
- Two thirds of users are prepared to celebrate special occasions with sparkling wines
-
- Figure 69: Attitudes towards the taste and quality of Champagne and sparkling wine, July 2013
- A third of buyers see little difference between Champagne and sparkling wine
- English wine reaches mainstream credibility
-
- Figure 70: Attitudes towards the drinking of sparkling wine with meals, July 2013
- A promotion-led strategy may harm Champagne in the long term
-
- Figure 71: Attitudes towards the price of Champagne and sparkling wine, July 2013
- Scope to add value with packaging and promotional gifts
- Education could help consumers with navigating sparkling wines
-
- Figure 72: Attitudes towards the understanding of Champagne and sparkling wine, July 2013
Consumer – Attitudes Towards Fortified Wines
-
- Key points
- Fortified wines thrive in the after-dinner occasion
-
- Figure 73: Attitudes towards fortified wines, July 2013
- The changing face of fortified wines
Consumer – Target Groups
-
- Key points
- Three target groups
-
- Figure 74: Target groups for still wines, July 2013
- Adventurers (42%)
- Traditionalists (34%)
- Price-driven (24%)
Appendix – Market Size and Segment Performance
-
-
- Figure 75: Best and worst case forecasts for the wines market, by value, 2013-18
- Figure 76: Best and worst case forecasts for the wines market, by volume, 2013-18
- Figure 77: Best and worst case forecasts for the still wine market, by value, 2013-18
- Figure 78: Best and worst case forecasts for the still wine market, by volume, 2013-18
-
- Figure 79: Forecast for volume sales of still wine, 2008-18
- Figure 80: Best and worst case forecasts for the Champagne market, by value, 2013-18
- Figure 81: Best and worst case forecasts for the Champagne market, by volume, 2013-18
- Figure 82: Forecast for volume sales of Champagne, 2008-18
-
- Figure 83: Best and worst case forecasts for the sparkling wine market, by value, 2013-18
- Figure 84: Best and worst case forecasts for the sparkling wine market, by volume, 2013-18
- Figure 85: Forecast for volume sales of sparkling wine, 2008-18
- Figure 86: Best and worst case forecasts for the fortified wine market, by value, 2013-18
-
- Figure 87: Best and worst case forecasts for the fortified wine market, by volume, 2013-18
- Figure 88: Forecast for volume sales of fortified wine, 2008-18
- Segment performance (Volume)
-
- Figure 89: UK volume sales of wines in the on- and off-trade, 2011-13
-
Appendix – Brand Communication and Promotion
-
-
- Figure 90: Leading brands advertised in the UK still wine market, 2009-13
- Figure 91: Main monitored media advertising spend on still wine, by media type, 2009-13
-
- Figure 92: Leading brands advertised in the UK Champagne and sparkling wine market, 2009-13
- Figure 93: Main monitored media advertising spend on Champagne and sparkling wine, by media type, 2009-13
-
- Figure 94: Adspend in the UK fortified wine market, 2009-13
-
Appendix – Brand Research
-
-
- Figure 95: Brand usage, June 2013
- Figure 96: Brand commitment, June 2013
-
- Figure 97: Brand momentum, June 2013
- Figure 98: Brand diversity, June 2013
-
- Figure 99: Brand satisfaction, June 2013
- Figure 100: Brand attitude, June 2013
-
- Figure 101: Brand image – macro image, June 2013
- Figure 102: Brand image – micro image, June 2013
-
- Figure 103: Profile of target groups, by demographics, June 2013
- Figure 104: Psychographic segmentation by target groups, June 2013
-
- Figure 105: Brand usage, by target groups, June 2013
- Brand index
-
- Figure 106: Brand index, June 2013
-
Appendix – Consumer – Purchase of Wines
-
-
- Figure 107: Purchase of wines, July 2013
-
- Figure 108: Purchase of any still wine (net), by demographics, July 2013
-
- Figure 109: Purchase of any sparkling wine (net), by demographics, July 2013
-
- Figure 110: Purchase of red wine, by demographics, July 2013
-
- Figure 111: Purchase of white wine, by demographics, July 2013
-
- Figure 112: Purchase of rosé wine, by demographics, July 2013
-
- Figure 113: Purchase of Champagne, by demographics, July 2013
-
- Figure 114: Purchase of Prosecco, by demographics, July 2013
-
- Figure 115: Purchase of Cava, by demographics, July 2013
-
- Figure 116: Purchase of English/any other sparkling wine (eg Moscato), by demographics, July 2013
-
- Figure 117: Purchase of any fortified wine (eg Port/Sherry/Vermouth), by demographics, July 2013
-
- Figure 118: Purchase of any dessert wine, by demographics, July 2013
-
- Figure 119: Purchase of any wine in a box/pouch, by demographics, July 2013
-
- Figure 120: Purchase of any low-alcohol wine, by demographics, July 2013
-
- Figure 121: Repertoire for purchase of wines for drinking at home in the last six months, July 2013
-
- Figure 122: Repertoire for purchase of wines for drinking at home in the last six months, by demographics, July 2013
-
- Figure 123: Repertoire for purchase of wines in pubs/restaurants in the last six months, July 2013
-
- Figure 124: Repertoire for purchase of wines in pubs/restaurants in the last six months, by demographics, July 2013
-
Appendix – Consumer – Spend on Wines
-
-
- Figure 125: Spending on wine for day-to-day drinking, July 2013
-
- Figure 126: Spend on still wine for day-to-day drinking, by demographics, July 2013
-
- Figure 127: Spend on Champagne for day-to-day drinking, by demographics, July 2013
-
- Figure 128: Spend on sparkling wine for day-to-day drinking, by demographics, July 2013
-
- Figure 129: Spend on fortified wine for day-to-day drinking, by demographics, July 2013
-
- Figure 130: Spend on wine in a box/pouch for day-to-day drinking, by demographics, July 2013
-
- Figure 131: Spending on wine for special occasions, July 2013
-
- Figure 132: Spend on still wine for special occasions, by demographics, July 2013
-
- Figure 133: Spend on Champagne for special occasions, by demographics, July 2013
-
- Figure 134: Spend on sparkling wine for special occasions, by demographics, July 2013
-
- Figure 135: Spend on fortified wines for special occasions, by demographics, July 2013
-
- Figure 136: Spend on wine in a box/pouch for special occasions, by demographics, July 2013
-
Appendix – Consumer – Grape Types Purchased
-
-
- Figure 137: Use of different grape types, July 2013
-
- Figure 138: Most popular use of different grape types, by demographics, July 2013
-
- Figure 139: Next most popular use of different grape types, by demographics, July 2013
-
- Figure 140: Use of other grape types, by demographics, July 2013
-
Appendix – Consumer – Attitudes Towards Still Wines
-
-
- Figure 141: Attitudes towards still wines, July 2013
-
- Figure 142: Agreement with the statements ‘I prefer wines with stronger fruity flavours’ and ‘I am prepared to pay more for better quality wine’, by demographics, July 2013
-
- Figure 143: Agreement with the statements ‘There is no difference in quality between wines with a screw cap and wines with cork closures’ and ‘I would be interested in drinking limited edition wines (eg seasonal versions)’, by demographics, July 2013
-
- Figure 144: Agreement with the statements ‘I would expect lower-alcohol wines to not taste as good as standard wines’ and ‘I think that supermarket own-label wines are as good as branded varieties’, by demographics, July 2013
-
- Figure 145: Agreement with the statements ‘I would be prepared to spend more on wines if I understood more about them’ and ‘I am interested in wines from newer wine-producing countries’, by demographics, July 2013
-
- Figure 146: Agreement with the statements ‘Grape type is more important to me than country of origin’ and ‘I am interested in lower calorie wines as a healthier alternative’, by demographics, July 2013
-
- Figure 147: Agreement with the statements ‘I think that sweeter wines are better quality than drier ones’ and ‘I am interested in smaller (ie 375-500ml) bottles of wine (instead of the usual 750ml)’, by demographics, July 2013
-
- Figure 148: Attitudes towards still wines, by spending on still wine for day-to-day drinking, July 2013
-
- Figure 149: Attitudes towards still wines, by spending on still wine for special occasions, July 2013
-
Appendix – Consumer – Attitudes Towards Champagne and Sparkling Wines
-
-
- Figure 150: Attitudes towards Champagne and sparkling wines, July 2013
-
- Figure 151: Attitudes towards Champagne and sparkling wines, July 2013
-
- Figure 152: Agreement with the statements ‘Sparkling wines are as suitable as Champagne for special occasions/celebrations’ and ‘Sparkling wines are as suitable as still wines for drinking with meals’, by demographics, July 2013
-
- Figure 153: Agreement with the statements ‘I expect English sparkling wines to be of a high quality’ and ‘I am only interested in buying Champagne when it is on promotion’, by demographics, July 2013
-
- Figure 154: Agreement with the statements ‘Supermarket own-label Champagnes are as good as branded varieties’ and ‘I would like more information/help when buying champagne/sparkling wine’, by demographics, July 2013
-
- Figure 155: Agreement with the statements ‘I am interested in drinking sparkling wines from specific regions’ and ‘I am not sure what terms such as brut and cuvée mean’, by demographics, July 2013
-
- Figure 156: Agreement with the statements ‘I prefer the taste of Prosecco to Champagne’ and ‘I would pay more for Champagne if it came with gift packaging and/or glassware’, by demographics, July 2013
-
- Figure 157: Agreement with the statement ‘There is little difference between Champagne and sparkling wine’ and ‘Champagnes offer better value for money than sparkling wine’, by demographics, July 2013
-
- Figure 158: Attitudes towards Champagne and sparkling wines, by purchase of any Champagne/sparkling wine, July 2013
-
Appendix – Consumer – Attitudes Towards Fortified Wines
-
-
- Figure 159: Attitudes towards fortified wines, July 2013
-
- Figure 160: Most popular attitudes towards fortified wines, by demographics, July 2013
-
- Figure 161: Attitudes towards fortified wines, by purchase of fortified wines, July 2013
-
Appendix – Consumer – Target Groups
-
-
- Figure 162: Target groups, by demographics, July 2013
-
- Figure 163: Purchase of wines, by target group, July 2013
-
- Figure 164: Spending on wine for day-to-day drinking, by target group, July 2013
-
- Figure 165: Spending on wine for special occasions, by target group, July 2013
-
- Figure 166: Use of different grape types, by target group, July 2013
-
- Figure 167: Attitudes towards still wines, by target group, July 2013
-
Back to top