Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- Consumer technology products
- Ownership of consumer technology products
-
- Figure 1: Household/personal ownership of consumer technology products, June 2013
- Televisions
- Ownership
-
- Figure 2: Household ownership of television sets, June 2013
- Mobile phones
- Ownership patterns
-
- Figure 3: Personal ownership of mobile phones, January 2012-June 2013
- Planned purchase or upgrade of consumer technology products
-
- Figure 4: Plans for purchase or upgrade of consumer technology products in the next three months, June 2013
- Devices used to access the internet
- Almost three in five people now connect via smartphones
-
- Figure 5: Devices used to access the internet, June 2013 and percentage point change between July 2012 and June 2013
- Online activities performed
- On any device
-
- Figure 6: Online activities performed in the past three months, June 2013
- Digital advertising
- Two fifths of consumers have clicked on digital adverts
-
- Figure 7: Digital advertising seen and clicked on within the past three months, June 2013
- Almost half of ad clickers go on to buy
-
- Figure 8: Digital advertising bought from within the past three months, June 2013
- Second screening
- Second screening spreads across both computer and mobile devices
-
- Figure 9: Devices used when second screening, June 2013
- Attitudes towards second screening
- Around a third of second screeners ‘switch off’ during ad breaks
-
- Figure 10: Attitudes towards second screening, June 2013
- European comparisons
- Ownership of consumer technology products
-
- Figure 11: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, June/August 2013
- What we think
Consumer Technology Products
-
- Key points
- Ownership of consumer technology products
-
- Figure 12: Household/personal ownership of consumer technology products, June 2013
- Planned purchase or upgrade of consumer technology products
-
- Figure 13: Plans for purchase or upgrade of consumer technology products in the next three months, June 2013
- Televisions
- Ownership
-
- Figure 14: Household ownership of television sets, June 2013
-
- Figure 15: Proportion of large-screen TVs (32” and above) on the Currys website that have smart technology, February-August 2013
- A ‘smart’ strategy helps Samsung to lead the way
-
- Figure 16: Ownership of smart TVs in the UK, by brand, 2013
- Tablets may start to hurt secondary TV market
-
- Figure 17: Number of televisions in household, June 2013
- Demographic breakdown
- Picture quality a bigger focus for men
-
- Figure 18: Household ownership of televisions, by gender, June 2013
- Older consumers more likely to have a TV, but less likely to have upgraded
-
- Figure 19: Household ownership of televisions, by age, June 2013
- Newer technologies dependent on high earners
-
- Figure 20: Household ownership of televisions, by gross annual household income, June 2013
- Plans for purchase or upgrade
-
- Figure 21: Plans for purchase or upgrade of television sets in the next three months, June 2013
- Demographic breakdown
- Men driving the purchase of new televisions
-
- Figure 22: Plans to purchase any television in the next three months, by gender, June 2013
- 25-34s most likely to be actively looking for a new TV
-
- Figure 23: Plans to purchase any television in the next three months, by age, June 2013
- Computers and e-readers
- Ownership patterns
-
- Figure 24: Household ownership of computers and e-readers, January 2012-June 2013
- Tablet market becoming far more than just the iPad
-
- Figure 25: Google Nexus 7” tablet, launched in August 2013
- Tablet market still in its infancy
-
- Figure 26: Proportion of people who say they would consider buying a tablet in the future (as of April 2013), compared against current household owners, by age, June 2013
- Demographic ownership patterns
- Women 5 percentage points more likely to own an e-reader
-
- Figure 27: Household ownership of computers and e-readers, by gender, June 2013
- People on higher incomes own more form factors
-
- Figure 28: Household ownership of computers and e-readers, by gross annual household income, June 2013
- E-readers defy the age trend
-
- Figure 29: Household ownership of computers and e-readers, by age, April 2013
- Plans for purchase or upgrade
-
- Figure 30: Plans for purchase or upgrade of computers and e-readers in the next three months, June 2013
- Demographic patterns in intended purchases
- Higher interest in tablets not just limited to young people
-
- Figure 31: Plans for purchase or upgrade of computers and e-readers in the next three months, by age, June 2013
- More than a fifth of men still considering desktop purchase
-
- Figure 32: Plans for purchase or upgrade of computers and e-readers in the next three months, by gender, June 2013
- Mobile phones
- Ownership patterns
-
- Figure 33: Personal ownership of mobile phones, January 2012-June 2013
- Demographic ownership patterns
- Basic mobile phones now only more popular amongst over-65s
-
- Figure 34: Personal ownership of mobile phones, by age, June 2013
- Some 85% of top earners now have a smartphone
-
- Figure 35: Personal ownership of mobile phones, by gross annual household income, June 2013
- Lower socio-economic classes less likely to have upgraded
-
- Figure 36: Personal ownership of mobile phones, by socio-economic group, June 2013
- Plans for purchase or upgrade
-
- Figure 37: Plans for purchase or upgrade of mobile phones in the next three months, June 2013
- Demographic breakdown
- Men more likely to be planning the purchase of a smartphone
-
- Figure 38: Plans for purchase or upgrade of mobile phones in the next three months, by gender, June 2013
- Over-65s three times as likely to be considering smartphones as basic handsets
-
- Figure 39: Plans for purchase or upgrade of mobile phones in the next three months, by age, June 2013
- Devices used to access the internet
- Almost three in five people now connect via smartphones
-
- Figure 40: Devices used to access the internet, June 2013 and percentage point change between July 2012 and June 2013
- News, trends and analyses
- Wireless streaming services could revolutionise TV viewing habits
- Apple TV allows screen mirroring, but limited to iOS devices
-
- Figure 41: Apple TV menu screen, third-generation device launched in January 2013
- Roku offers a more open platform but has limited functionality
-
- Figure 42: Roku menu screen, third generation launched in March 2013
- Google Chromecast: no box, no apps, but no limits?
Online Activities
-
- Key points
- Online activities performed
- On any device
-
- Figure 43: Online activities performed in the past three months, June 2013
- On a computer
-
- Figure 44: Online activities performed in the past three months on a computer, June 2013
- On a smartphone
-
- Figure 45: Online activities performed in the past three months on a smartphone, June 2013
- On a tablet
-
- Figure 46: Online activities performed in the past three months on a tablet, June 2013
- Social and sharing activities
- Variations by device
-
- Figure 47: Social and sharing online activities performed in the past three months, by device, June 2013
- Variations by gender
-
- Figure 48: Social and sharing online activities performed in the past three months, by gender, June 2013
- Variations by age
-
- Figure 49: Social and sharing online activities performed in the past three months, by age, June 2013
- Variations by income
-
- Figure 50: Social and sharing online activities performed in the past three months, by gross annual household income, June 2013
- The quest for information
- Variations by device
-
- Figure 51: Information-finding activities performed online in the past three months, by device, June 2013
- Variations by gender
-
- Figure 52: Information-finding activities performed online in the past three months, by gender, June 2013
- Variations by age
-
- Figure 53: Information-finding activities performed online in the past three months, by age, June 2013
- Variations by income
-
- Figure 54: Information-finding activities performed online in the past three months, by gross annual household income, June 2013
- Online shopping
- Variations by device
-
- Figure 55: Online shopping activities performed in the past three months, by device, June 2013
- Variations by gender
-
- Figure 56: Online shopping activities performed in the past three months, by gender, June 2013
- Variations by age
-
- Figure 57: Online shopping activities performed in the past three months, by age, June 2013
- Variations by income
-
- Figure 58: Online shopping activities performed in the past three months, by gross annual household income, June 2013
- Online entertainment
- Variations by device
-
- Figure 59: Online entertainment activities performed in the past three months, by device, June 2013
- Variations by gender
-
- Figure 60: Online entertainment activities performed in the past three months, by gender, June 2013
- Variations by age
-
- Figure 61: Online entertainment activities performed in the past three months, by age, June 2013
- Variations by income
-
- Figure 62: Online entertainment activities performed in the past three months, by gross annual household income, June 2013
Digital Advertising
-
- Key points
- Two fifths of consumers have clicked on digital adverts
-
- Figure 63: Digital advertising seen and clicked on within the past three months, June 2013
-
- Figure 64: Top ten categories, share of global mobile impressions, May 2012 and May 2013
- Mailshots most likely to engage consumers
-
- Figure 65: Proportion of people who have clicked on each type of advert after seeing it, June 2013
- Second screen ads could engage more 16-24s
-
- Figure 66: Proportion of people who have seen or clicked on any type of digital advert within the past three months, by age, June 2013
- Almost half of ad clickers go on to buy
-
- Figure 67: Digital advertising bought from within the past three months, June 2013
- Almost a third of 25-34-year-olds have bought from a digital advert
-
- Figure 68: Proportion of people who have bought from any type of advert after clicking on ads in the past three months, by age, June 2013
- Attitudes towards digital advertising
- Personalised advertising divides consumers
-
- Figure 69: Attitudes towards digital advertising, June 2013
- Half of ad buyers favour personalised ads
-
- Figure 70: Agreement with statements about digital advertising, by consumers who have bought something via a digital ad within the past three months, April 2013
- Women more likely to feel uncomfortable about personalised advertising
-
- Figure 71: Agreement with statements about digital advertising, by gender, June 2013
- Opportunity for social media to transform video advertising
-
- Figure 72: Agreement with statements about digital advertising, by age, June 2013
Second Screening
-
- Key points
- Second screening spreads across both computer and mobile devices
-
- Figure 73: Devices used when second screening, June 2013
- Proportion of device owners who second screen
-
- Figure 74: Proportion of device owners who use each device to second screen, June 2013
- Smartphones used for regular ‘media meshing’ activities
-
- Figure 75: Frequency of second screening, by device, June 2013
- Mobile second screeners are an active group
-
- Figure 76: Online activities performed in the past three months, by mobile second screeners, June 2013
- Almost three quarters of 16-34s use mobiles to second screen
-
- Figure 77: Devices used to second screen, by age, June 2013
- Attitudes towards second screening
- Around a third of second screeners ‘switch off’ during ad breaks
-
- Figure 78: Attitudes towards second screening, June 2013
- Younger consumers immersed in ‘media meshing’, but try to avoid ads and ‘spoilers’
-
- Figure 79: Attitudes towards second screening, by age, June 2013
- Mobile second screeners most likely to be interested in new features
-
- Figure 80: Attitudes towards second screening, by devices used when second screening, June 2013
European Comparisons
-
- Ownership of consumer technology products
-
- Figure 81: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, June-August 2013
- Computers and e-readers
-
- Figure 82: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, June-August 2013
- Home entertainment systems
-
- Figure 83: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, June-August 2013
- Mobile phones
-
- Figure 84: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, June-August 2013
- Other portable devices
-
- Figure 85: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, June-August 2013
- Online activities
-
- Figure 86: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, August 2013
- Figure 87: Online activities performed in the past three months in France, August 2013
- Figure 88: Online activities performed in the past three months in Germany, August 2013
-
- Figure 89: Online activities performed in the past three months in Italy, August 2013
- Figure 90: Online activities performed in the past three months in Spain, August 2013
Appendix – Consumer Technology Products
-
-
- Figure 91: Technology products in household, June 2013
-
- Figure 92: Most popular technology products in household, by demographics, June 2013
-
- Figure 93: Next most popular technology products in household, by demographics, June 2013
-
- Figure 94: Other technology products in household, by demographics, June 2013
-
- Figure 95: Types of television in household, June 2013
-
- Figure 96: Types of television in household, by demographics, June 2013
-
- Figure 97: Number of televisions in household, June 2013
-
- Figure 98: Number of televisions in household, by demographics, June 2013
-
- Figure 99: Number of televisions in household, by demographics, June 2013
-
- Figure 100: Technology products personally owned, June 2013
-
- Figure 101: Technology products personally owned, by demographics, June 2013
-
- Figure 102: Technology products plan to buy/upgrade in the next three months, June 2013
-
- Figure 103: Technology products plan to buy/upgrade in the next three months – Any television, by demographics, June 2013
-
- Figure 104: Technology products plan to buy/upgrade in the next three months – Any computer, by demographics, June 2013
-
- Figure 105: Technology products plan to buy/upgrade in the next three months – High-definition TV, by demographics, June 2013
-
- Figure 106: Technology products plan to buy/upgrade in the next three months – Internet-enabled TV, by demographics, June 2013
-
- Figure 107: Technology products plan to buy/upgrade in the next three months – 3DTV, by demographics, June 2013
-
- Figure 108: Technology products plan to buy/upgrade in the next three months – Surround sound/home cinema system, by demographics, June 2013
-
- Figure 109: Technology products plan to buy/upgrade in the next three months – DVD player, by demographics, June 2013
-
- Figure 110: Technology products plan to buy/upgrade in the next three months – Blu-ray player, by demographics, June 2013
-
- Figure 111: Technology products plan to buy/upgrade in the next three months – Desktop computer, by demographics, June 2013
-
- Figure 112: Technology products plan to buy/upgrade in the next three months – Laptop/netbook computer, by demographics, June 2013
-
- Figure 113: Technology products plan to buy/upgrade in the next three months – Tablet computer, by demographics, June 2013
-
- Figure 114: Technology products plan to buy/upgrade in the next three months – E-reader, by demographics, June 2013
-
- Figure 115: Technology products plan to buy/upgrade in the next three months – Digital or video camera, by demographics, June 2013
-
- Figure 116: Technology products plan to buy/upgrade in the next three months – Satellite navigation/GPS device, by demographics, June 2013
-
- Figure 117: Technology products plan to buy/upgrade in the next three months – Smartphone, by demographics, June 2013
-
- Figure 118: Technology products plan to buy/upgrade in the next three months – Basic mobile phone, by demographics, June 2013
-
- Figure 119: Technology products plan to buy/upgrade in the next three months – Portable media player, by demographics, June 2013
-
- Figure 120: Technology products plan to buy/upgrade in the next three months – Static games console, by demographics, June 2013
-
- Figure 121: Technology products plan to buy/upgrade in the next three months – Portable games console, by demographics, June 2013
-
- Figure 122: Technology products in household, by most popular technology products in household, June 2013
-
- Figure 123: Technology products in household, by next most popular technology products in household, June 2013
-
- Figure 124: Technology products in household, by other technology products in household, June 2013
-
- Figure 125: Technology products personally owned, by most popular technology products in household, June 2013
-
- Figure 126: Technology products personally owned, by next most popular technology products in household, June 2013
-
- Figure 127: Technology products personally owned, by other technology products in household, June 2013
-
Appendix – Online Activities
-
-
- Figure 128: Online activities done in the last three months, June 2013
-
- Figure 129: Online activities done on a tablet in the last three months, June 2013
- Figure 130: Online activities done on a smartphone in the last three months, June 2013
-
- Figure 131: Most popular online activities done in the last three months – On any device, by demographics, June 2013
- Figure 132: Next most popular online activities done in the last three months – On any device, by demographics, June 2013
-
- Figure 133: Next most popular online activities done in the last three months – On any device, by demographics, June 2013
- Figure 134: Next most popular online activities done in the last three months – On any device, by demographics, June 2013
-
- Figure 135: Least popular online activities done in the last three months – On any device, by demographics, June 2013
- Figure 136: Most popular online activities done in the last three months – On a computer, by demographics, June 2013
-
- Figure 137: Next most popular online activities done in the last three months – On a computer, by demographics, June 2013
- Figure 138: Next most popular online activities done in the last three months – On a computer, by demographics, June 2013
-
- Figure 139: Next most popular online activities done in the last three months – On a computer, by demographics, June 2013
- Figure 140: Least popular online activities done in the last three months – On a computer, by demographics, June 2013
-
- Figure 141: Most popular online activities done in the last three months – On a tablet, by demographics, June 2013
- Figure 142: Next most popular online activities done in the last three months – On a tablet, by demographics, June 2013
-
- Figure 143: Next most popular online activities done in the last three months – On a tablet, by demographics, June 2013
- Figure 144: Next most popular online activities done in the last three months – On a tablet, by demographics, June 2013
-
- Figure 145: Least popular online activities done in the last three months – On a tablet, by demographics, June 2013
- Figure 146: Most popular online activities done in the last three months – On a smartphone, by demographics, June 2013
-
- Figure 147: Next most popular online activities done in the last three months – On a smartphone, by demographics, June 2013
- Figure 148: Next most popular online activities done in the last three months – On a smartphone, by demographics, June 2013
-
- Figure 149: Next most popular online activities done in the last three months – On a smartphone, by demographics, June 2013
- Figure 150: Least popular online activities done in the last three months – On a smartphone, by demographics, June 2013
-
Appendix – Digital Advertising
-
-
- Figure 151: Digital advertising seen and clicked on within the past three months, June 2013
- Figure 152: Any type of advertising seen and clicked on within the past three months, by demographics, June 2013
-
- Figure 153: Online advertising seen and clicked on within the past three months, by demographics, June 2013
- Figure 154: Video advert/commercial advertising seen and clicked on within the past three months, by demographics, June 2013
-
- Figure 155: Sponsored link on a search engine advertising seen and clicked on within the past three months, by demographics, June 2013
- Figure 156: Advert on a social media site advertising seen and clicked on within the past three months, by demographics, June 2013
-
- Figure 157: Advert based on my browsing history advertising seen and clicked on within the past three months, by demographics, June 2013
- Figure 158: Advert within a game advertising seen and clicked on within the past three months, by demographics, June 2013
-
- Figure 159: Advert or promotion within an email advertising seen and clicked on within the past three months, by demographics, June 2013
- Figure 160: Digital advertising bought from within the past three months, June 2013
-
- Figure 161: Digital advertising bought from within the past three months, June 2013
- Figure 162: Attitudes towards digital advertising, June 2013
-
- Figure 163: Attitudes towards digital advertising, by digital advertising bought from within the past three months,, June 2013
- Figure 164: Agreement with the statement ‘I find online advertising intrusive’, by demographics, June 2013
-
- Figure 165: Agreement with the statement ‘I find online advertising annoying’, by demographics, June 2013
- Figure 166: Agreement with the statement ‘Advertising that is based on my browsing history makes me feel uncomfortable’, by demographics, June 2013
-
- Figure 167: Agreement with the statement ‘I like online advertising that is humorous’, by demographics, June 2013
- Figure 168: Agreement with the statement ‘I like online advertising that is related to my personal interests’, by demographics, June 2013
-
- Figure 169: Agreement with the statement ‘I am happy for companies to use my data to make online advertising more relevant’, by demographics, June 2013
- Figure 170: Agreement with the statement ‘I would be willing to pay for ad-free apps and online services’, by demographics, June 2013
-
- Figure 171: Agreement with the statement ‘I would rather see online advertising than pay for ad-free apps and online services’, by demographics, June 2013
- Figure 172: Agreement with the statement ‘If I really liked an online ad or promotional video, I would share it with my friends’, by demographics, June 2013
-
- Figure 173: Agreement with the statement ‘I wouldn’t mind watching a promotional video that can be skipped after a few seconds’, by demographics, June 2013
-
Appendix – Second Screening
-
-
- Figure 174: Devices used when second screening, June 2013
-
- Figure 175: Devices used when second screening, by demographics, June 2013
- Figure 176: Frequency of second screening, by device, June 2013
-
- Figure 177: Frequency of second screening, by laptop/netbook computer, by demographics, June 2013
- Figure 178: Frequency of second screening, by smartphone device, by demographics, June 2013
-
- Figure 179: Frequency of second screening, by desktop computer device, by demographics, June 2013
- Figure 180: Frequency of second screening, by tablet computer device, by demographics, June 2013
-
- Figure 181: Attitudes towards second screening, June 2013
- Figure 182: Most common attitudes towards second screening, by demographics, June 2013
-
- Figure 183: Next most common attitudes towards second screening, by demographics, June 2013
- Figure 184: Attitudes towards second screening, by most popular attitudes towards second screening, June 2013
-
- Figure 185: Attitudes towards second screening, by devices used when second screening, June 2013
-
Appendix – European Comparisons – Consumer Technology Products
-
-
- Figure 186: Technology products owned in household, August 2013
-
- Figure 187: Technology products personally owned, August 2013
-
- Figure 188: Most popular technology products owned in household, by demographics, all four countries, August 2013
-
- Figure 189: Next most popular technology products owned in household, by demographics, all four countries, August 2013
-
- Figure 190: Most popular technology products owned in household, by demographics, France, August 2013
-
- Figure 191: Next most popular technology products owned in household, by demographics, France, August 2013
-
- Figure 192: Most popular technology products owned in household, by demographics, Germany, August 2013
-
- Figure 193: Next most popular technology products owned in household, by demographics, Germany, August 2013
-
- Figure 194: Most popular technology products owned in household, by demographics, Italy, August 2013
-
- Figure 195: Next most popular technology products owned in household, by demographics, Italy, August 2013
-
- Figure 196: Most popular technology products owned in household, by demographics, Spain, August 2013
-
- Figure 197: Next most popular technology products owned in household, by demographics, Spain, August 2013
-
- Figure 198: Technology products personally owned, by demographics, all four countries, August 2013
-
- Figure 199: Technology products personally owned, by demographics, France, August 2013
-
- Figure 200: Technology products personally owned, by demographics, Germany, August 2013
-
- Figure 201: Technology products personally owned, by demographics, Italy, August 2013
-
- Figure 202: Technology products personally owned, by demographics, Spain, August 2013
-
Back to top