Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- The Vision Council retailer definitions
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total U.S. sales and fan chart forecast of eyeglasses and contact lenses, at current prices, 2008-18
- Usage of vision correction products is prevalent
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- Figure 2: Population aged 18 or older, 2013 and 2018, usage of corrective vision products, by age, July 2013
- Market drivers
- Aging population
- Lower household income
- Increased usage of screens
- Segment snapshots
- Retail share and growth
- Competition from laser surgery
- The consumer
- Purchase influence
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- Figure 3: Purchase influence for corrective vision products, July 2013
- Product interest
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- Figure 4: Interest in corrective vision products, July 2013
- Attitudes toward glasses
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- Figure 5: Attitudes toward eyeglasses, by gender, July 2013
- What we think
Issues and Insights
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- Vision correction users looking to save money are shifting the retail landscape
- The issues
- The implications
- The market is dominated by a few key players, making it harder for smaller entrants to compete
- The issues
- The implications
- Higher interest in laser eye surgery will impact the market of eyeglasses and contact lenses
- The issues
- The implications
- Manufacturers of glasses and contact lenses can grow market share by increasing purchase opportunities to those beyond just people who require vision correction.
- The issues
- The implications
Trend Applications
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- Trend: Why Buy
- Trend: Make it Mine
- Mintel Futures: Old Gold
Market Size and Forecast
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- Key points
- Sales of eyeglasses and contact lenses expected to continue upward
- Sales and forecast of corrective vision products
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- Figure 6: Total U.S. retail sales of eyeglasses, contact lenses, and eye/lens care products, at current prices, 2008-18
- Figure 7: Total U.S. retail sales of eyeglasses, contact lenses, and eye/lens care products, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 8: Total U.S. sales and fan chart forecast of eyeglasses and contact lenses, at current prices, 2008-18
Market Drivers
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- Key points
- Demographics
- An aging population will fuel the need for eyeglasses
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- Figure 9: U.S. population, by age, 2008-18
- Growth of non-white populations could bode well for the corrective vision market
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- Figure 10: U.S. population, by race and Hispanic origin, 2008-18
- Figure 11: Usage of corrective vision products, by race/Hispanic origin, July 2013
- Lower incomes mean less money to spend on glasses and contacts
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- Figure 12: Median household income, in inflation-adjusted dollars, 2001-11
- Vision insurance coverage allows more spending on eyewear
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- Figure 13: Vision insurance coverage, by household income, July 2013
- Increased usage of screens
- Frequency of eye exam
- Additional trends will negatively affect the market for vision correction products
Product Usage
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- Key points
- Three quarters of population uses corrective vision
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- Figure 14: Usage of corrective vision products, by gender and age, July 2013
- Usage of corrective vision remains stable
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- Figure 15: Usage of prescription glasses/contact lenses, February 2008-March 2013
- Higher household incomes more likely to use corrective vision
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- Figure 16: Usage of corrective vision products, by household income, July 2013
- Types of glasses worn
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- Figure 17: Types of prescription eyeglasses worn, by age, January 2012-March 2013
- Types of contacts worn
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- Figure 18: Types of contacts worn, by age, January 2012-March 2013
- Product usage overlap
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- Figure 19: Usage of corrective vision products, by usage of corrective vision products, July 2013
Competitive Context
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- Figure 20: Interest in laser eye surgery, July 2013
- Figure 21: Attitudes toward laser eye surgery, by age, July 2013
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- Figure 22: Product Interest—Have not used, but interested in trying, by interest in laser eye surgery, July 2013
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Segment Performance
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- Key points
- Sales of corrective vision products increasing
- Sales of corrective vision products, by segment
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- Figure 23: Total U.S. retail sales of eyeglasses, contacts, and eye/lens care products, by segment, at current prices, 2011 and 2013
Segment Performance – Prescription Glasses
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- Key points
- Sales of prescription glasses continue upward
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- Figure 24: Total U.S. retail sales and forecast of prescription eyeglasses, at current prices, 2008-13
Segment Performance – Contact Lenses
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- Key points
- Market for contact lenses is growing
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- Figure 25: Total U.S. retail sales and forecast of contact lenses, at current prices, 2008-18
Segment Performance – Eye/Lens Care Products
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- Key points
- More people wearing contact lenses boosts sales of eye/lens care products
- Increase in allergy sufferers can aid market
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- Figure 26: Total U.S. retail sales and forecast of eye/lens care products, at current prices, 2008-18
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- Figure 27: Frequency of eye drops and eye wash (mean number of times used), by gender/age, January 2012-March 2013
Segment Performance – OTC Reading Glasses
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- Key points
- Aging population helps to grow category of OTC reading glasses
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- Figure 28: Total U.S. retail sales and forecast of OTC reading glasses, at current prices, 2008-18
Retail Channels
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- Key points
- Eyeglasses and contact lenses
- Sales at independents continue to thrive
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- Figure 29: Total U.S. retail sales of corrective eyewear, by channel, at current prices, 2011-13
- Consumers seeking to save money boost sales at chain stores and supercenters
- Online sales are a potential threat to brick-and-mortar independents
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- Figure 30: Sales of online corrective vision retailers, 2010 and 2011
- Innovations in drug store retailing help to boost sales at “other” channels
- Sales of corrective eyewear, by retail channel
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- Figure 31: Total U.S. retail sales of corrective eyewear, by channel, at current prices, 2008-13
- Figure 32: Prescription eyeglass purchase location, February 2008-March 2013
- Figure 33: Contact Lens purchase location, February 2008-March 2013
- Eye/lens care products
- Sales of eye/lens care products, by retail channel
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- Figure 34: Total U.S. retail sales of eye/lens care products, by channel, at current prices, 2008-13
Leading Companies/Company Profiles
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- Eyeglasses
- Luxottica Group
- Marchon Eyewear
- Safilo Group
- Charmant Group
- Marcolin
- De Rigo
- Silhouette International
- Viva International
- Warby Parker
- Contact lenses
- Alcon/CIBA Vision
- Johnson & Johnson
- CooperVision
- Bausch & Lomb
Brand Share – Eye/Lens Care Products
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- Key points
- Alcon Laboratories continues to dominate the market
- Biotrue increasing in sales
- Allergan Refresh products continue to outsell Visine
- Sales of private label brands
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- Figure 35: MULO sales of eye/lens care products, by leading companies, rolling 52 weeks 2012 and 2013
- Figure 36: Brands of contact lens cleaning solution, by gender and age, January 2012-March 2013
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- Figure 37: Brands of eye drops and eye wash used, by age, January 2012-March 2013
Innovations and Innovators
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- Eye drops claim to have “natural tears”
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- Figure 38: Eye drop product introductions
- Private label brands
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- Figure 39: Private label new product introductions
- Hydrogen peroxide-based cleaning systems
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- Figure 40: Hydrogen peroxide-based product introductions
- Innovation in product formats
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- Figure 41: OCuSOFT Tears Again Advanced Eyelid Spray
- Innovations related to an increased usage of technology
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- Figure 42: 3Dfit promotional video
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- Figure 43: Computer glasses
- Glasses innovations
- Contact lens innovations
Marketing Strategies
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- Overview
- Strategy – celebrity spokesperson
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- Figure 44: Silhouette journal cover 2013
- Figure 45: Shay Mitchell, Acuvue contest commercial, 2013
- Strategy – addressing comfort
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- Figure 46: Acuvue Oasys print advertisement
- Figure 47: Acuvue Oasys television advertisement, 2013
- Strategy – making eyewear fashionable
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- Figure 48: Tom Ford eyewear ad, fall/winter 2013-14
- Figure 49: Warby Parker television advertisement, 2013
- Strategy – price promotions
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- Figure 50: JCPenney Optical print advertisement
Frequency of Eye Care
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- Key points
- Increase purchase opportunities for prescription glasses
- Bundle contact lenses with solution
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- Figure 51: Frequency of vision correction activities, July 2013
- Older consumers get eye exams most often
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- Figure 52: Frequency of eye exam, by age, July 2013
- Contact lens wearers get eye exam more often than glasses wearers
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- Figure 53: Frequency of eye exam, by usage of corrective vision products, July 2013
- Younger prescription glasses wearers replace more often
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- Figure 54: Frequency of new prescription glasses purchases, by age, July 2013
- Relationship of insurance and purchase frequency
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- Figure 55: Frequency purchase new prescription glasses, by vision insurance coverage, July 2013
Purchase Influence
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- Key points
- A change in needs fuels most prescription eyeglass purchases
- Younger prescription eyeglasses users influenced by cost and style
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- Figure 56: Purchase influence for prescription eyeglasses, by age, July 2013
- Frequency of eye exams relates to eyeglass purchase influence
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- Figure 57: Prescription eyeglasses purchase influence, by frequency of eye exam, July 2013
- Purchase influence of OTC reading glasses
- Purchase influence of contact lenses
- Contact lens solution purchase influences
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- Figure 58: Purchase influence for OTC reading glasses, contact lenses, and contact lens solution, July 2013
Product Interest
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- Key points
- Digital eye strain, anti-reflective properties important
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- Figure 59: Interest in glasses or lenses attributes, July 2013
- Glasses need to be ready for active users
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- Figure 60: Interest in glasses attributes, July 2013
- Interest in contact lenses low
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- Figure 61: Acuvue e-cards, 2013
- Figure 62: Interest in contact lenses, July 2013
- Sun protection
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- Figure 63: Interest in sun clips, July 2013
- Contact lens wearers more likely to be interested in a variety of attributes
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- Figure 64: Have not used, but interested in trying vision correction products, by usage of corrective vision products, July 2013
Attitudes toward Eyeglasses
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- Key points
- Consumers want to replace glasses, but cannot afford to
- Women more likely to be appearance driven
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- Figure 65: Attitudes toward eyeglasses, by gender, July 2013
- Create ways for older glasses wearers to update more frequently
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- Figure 66: Attitudes toward eyeglasses, by age, July 2013
Attitudes toward Contacts
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- Key points
- Comfort is a driving force when purchasing contacts
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- Figure 67: Alcon Air Optix print advertisement
- Figure 68: Attitudes toward contact lenses, by gender, July 2013
- Make contact lens usage easier for younger consumers
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- Figure 69: Attitudes toward contact lenses, by age, July 2013
- Figure 70: Attitudes toward purchasing corrective vision, by age, July 2013
- Those with vision insurance more likely to prefer eye doctor
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- Figure 71: Attitudes toward purchasing corrective vision, by vision insurance coverage, July 2013
- Contact lens wearers prefer eye doctors
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- Figure 72: Attitudes toward purchasing corrective vision, by vision insurance coverage, July 2013
Appendix – Other Useful Consumer Tables
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- Corrective vision usage
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- Figure 73: Usage of corrective vision products, by gender, July 2013
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- Figure 74: Usage of corrective vision products, by age, July 2013
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- Figure 75: Usage of corrective vision products, by vision insurance coverage, July 2013
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- Figure 76: Types of contacts worn, February 2008-March 2013
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- Figure 77: Types of prescription eyeglasses worn, February 2008-March 2013
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- Figure 78: Usage of eye drops and eye wash, February 2008-March 2013
- Frequency of eye care
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- Figure 79: Frequency of eye exam, by household income, July 2013
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- Figure 80: Frequency purchase new prescription glasses, by household income, July 2013
- Purchase influence
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- Figure 81: Purchase influence for prescription eyeglasses, by household income, July 2013
- Product interest
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- Figure 82: Any interest in vision correction products, by age, July 2013
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- Figure 83: Have not used, but interested in trying vision correction products, by gender and age, July 2013
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- Figure 84: Product interest—Have not used, but interested in trying, by attitudes toward contact lenses, July 2013
- Attitudes toward eyeglasses
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- Figure 85: Attitudes toward eyeglasses, by gender and age, July 2013
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- Figure 86: Attitudes toward eyeglasses, by vision insurance coverage, July 2013
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- Figure 87: Attitudes toward eyeglasses, by frequency purchase new prescription glasses, July 2013
- Purchase location
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- Figure 88: Prescription and contact lenses glasses purchase location, by gender and age, January 2012-March 2013
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- Figure 89: Prescription and contact lenses glasses purchase location, by gender and age, January 2012-March 2013
- Brand usage
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- Figure 90: Brands of eye drops and eye wash used, February 2008-March 2013
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- Figure 91: Brands of contact lens cleaning solution, February 2008-March 2013
Appendix – Eyeglass Frame Brands
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- Luxottica Group brands
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- Figure 92: Luxottica brands, August 2013
- Marchon brands
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- Figure 93: Marchon brands, August 2013
- Safilo brands
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- Figure 94: Safilo Group’s brands, August 2013
- Charmant brands
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- Figure 95: Charmant Group’s brands, August 2013
- Marcolin brands
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- Figure 96: Marcolin eyewear brands, August 2013
- De Rigo brands
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- Figure 97: De Rigo’s Brands, August 2013
- Viva International brands
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- Figure 98: Viva International Brands, August 2013
Appendix – Trade Associations
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