Table of Contents
Introduction
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- Products covered in this report
- Excluded
- Abbreviations
Executive Summary
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- The market: Growth continues into 2013
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- Figure 1: UK best- and worst-case forecast for value sales of men’s and women’s fragrances, 2008-18
- Market drivers: Seniors offer the highest potential for growth as the young adult population stalls
- Product innovation: Own-label brands challenge established multinational launches
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- Figure 2: New product launches in fragrances, % by top 10 ultimate companies and other, 2012
- The consumer: Use of fragrances and scented products
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- Figure 3: Frequency of use of fragrances and scented toiletries, July 2013
- The consumer: Young adults need education on fragrance concentration
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- Figure 4: Consumer knowledge of fragrances, July 2013
- What we think
Issues in the Market
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- Could growing concerns over allergens be a blow for perfume?
- How are celebrity fragrances evolving?
- Branded or bespoke?
- How can new digital advances benefit the fragrance industry and consumers?
Trend Application
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- Trend: Mood to Order
- Trend: Guiding Choice
- 2015 Trend: Old Gold
Market Drivers
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- Key points
- Perfume remains a popular choice for gifting
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- Figure 5: Items bought as gifts, Christmas 2012, January 2013
- Reduction in international journeys could impact Duty-Free sales
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- Figure 6: Overseas journeys (all purposes), by region, 2007-12
- Seniors offer highest potential for growth
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- Figure 7: Trends in the age structure of the UK population, 2008-18
- Growth in the ‘heavy use’ C2 group is a positive for the fragrance market
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- Figure 8: Adult population trends, by socio-economic group, 2008-18
- Employment figures predicted to rise by 2018
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- Figure 9: Adults in full time employment and usage of any type of fragrance, by age, July 2013
- The animal testing ban and its impact on fragrances
- Increasing EU ingredient regulations
Who’s Innovating?
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- Key points
- Women’s fragrances lead NPD
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- Figure 10: Fragrance launches, by category, 2009-12
- New product launches by company, 2012
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- Figure 11: New product launches in fragrances, % by top 10 ultimate companies and other, 2012
- Seasonal launches grow in prevalence
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- Figure 12: New product launches for fragrances, by top 5 claims (excluding male and female), 2009-May 2013
- New products dominate, but relaunches gain more momentum
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- Figure 13: New product launches, % share, by launch type, 2009-May2013
- Fragrance trends
- Middle Eastern notes add a touch of Arabian luxury
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- Figure 14: Selected launches that take inspiration from the Middle East, 2013
- Rose remains a dominant note
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- Figure 15: Selected launches that highlight the provenance of their rose content, 2013
- Celebrity fragrances continue to emerge
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- Figure 16: Examples of celebrity fragrance launches, 2012-13
- Men’s fragrances offer a touch of fantasy
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- Figure 17: Selected launches for men, 2012-13
- Beyond the norm
Market Size and Forecast
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- Key points
- Fragrance growth paces on
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- Figure 18: Value sale of fragrances 2008-18
- The future
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- Figure 19: UK best- and worst-case forecast for value sales of men’s and women’s fragrances, 2008-18
- Forecast Methodology
Segment Performance
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- Key points
- Segment overview & comparison
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- Figure 20: UK retail value sales of fragrances, by sector, 2011-13
Market Share
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- Key points
- Manufacturers Shares
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- Figure 21: Manufacturers’ shares in fragrances, 2012
Companies and Products
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- Avon
- Company background
- Financial performance and strategy
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- Figure 22: Financial performance of Avon UK, 2010-11
- Product range and innovation
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- Figure 23: Avon fragrance launches, 2013
- Marketing and advertising
- Coty
- Company background
- Financial performance and strategy
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- Figure 24: Financial performance – Coty UK Limited, 2011-12
- Product range and innovation
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- Figure 25: Coty fragrance launches, Q2 2013
- Marketing and advertising
- Elizabeth Arden
- Company background
- Financial performance and strategy
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- Figure 26: Financial performance of Elizabeth Arden UK Ltd., 2011 and 2012
- Product range and innovation
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- Figure 27: Elizabeth Arden fragrances launched, 2013
- Marketing and advertising
- Estée Lauder
- Company background
- Financial performance and strategy
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- Figure 28: Financial performance of Estée Lauder Cosmetics Ltd., 2011 and 2012
- Product range and innovation
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- Figure 29: Estée Lauder fragrances launched, Q2 2013
- Marketing and advertising
- L’Oréal
- Company background
- Financial performance and strategy
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- Figure 30: Financial performance L’Oréal UK, 2010-11
- Product range and innovation
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- Figure 31: L’Oréal fragrance launches, 2013
- Marketing and advertising
- LVMH
- Company background
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- Figure 32: Financial performance of LVMH, 2011 and 2012
- Product range and innovation
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- Figure 33: LVMH fragrances launched, 2013
- Marketing and advertising
- Procter & Gamble
- Company background
- Financial performance and strategy
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- Figure 34: Financial performance of Procter & Gamble (Health & Beauty Care) Limited, 2011 and 2012
- Product range and innovation
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- Figure 35: Procter & Gamble fragrances launched, 2013
- Marketing and advertising
- Shiseido
- Company background
- Financial performance and strategy
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- Figure 36: Financial performance of Shiseido UK Co Ltd., 2011 and 2012
- Product range and innovation
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- Figure 37: Shiseido fragrances launched, 2013
- Marketing and advertising
- Clarins
- Groupe Yves Rocher
- Inter Parfums
- Marks & Spencer
- Oriflame
- Puig
- Unilever
Brand Research
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- Brand map
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- Figure 38: Attitudes towards and usage of brands in the fragrance sector, April 2013
- Correspondence analysis
- Brand attitudes
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- Figure 39: Attitudes by fragrance brand, April 2013
- Brand personality
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- Figure 40: Fragrance brand personality – macro image, April 2013
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- Figure 41: Fragrance brand personality – micro image, April 2013
- Brand experience
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- Figure 42: Fragrance brand usage, April 2013
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- Figure 43: Satisfaction with various fragrance brands, April 2013
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- Figure 44: Consideration of fragrance brands, April 2013
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- Figure 45: Consumer perceptions of current fragrance brand performance, April 2013
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- Figure 46: Fragrance brand recommendation – Net Promoter Score, April 2013
- Brand index
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- Figure 47: Fragrance brand index, April 2013
- Figure 48: Fragrance brand index vs. recommendation, April 2013
- Target group analysis
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- Figure 49: Target groups, April 2013
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- Figure 50: Fragrance brand usage, by target groups, April 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Total advertising spend
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- Figure 51: UK advertising spend on fragrances, 2009-12
- New product launches against ad spend
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- Figure 52: Monthly index of average number of new product launches and average adspend, 2009-12
- Ad spend by category
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- Figure 53: UK advertising spend on fragrances, by product category, 2012
- Ad spend by media type
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- Figure 54: UK advertising spend on fragrances, by top three media types and other, 2011-12
- Leading advertisers
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- Figure 55: UK advertising spend on fragrances, by top 10 advertisers, 2009-12
Channels to Market
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- Key points
- Boots maintains its distribution lead
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- Figure 56: UK retail sales of fragrances, by outlet type, 2012
- Department stores create a more immersive experience
- Online offers substantial potential for growth
The Consumer – Usage and Frequency
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- Key points
- Use of fragrances and fragranced products
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- Figure 57: Frequency of use of fragrances and scented toiletries, July 2013
- Women are most prominent fragrance users
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- Figure 58: Types of fragrance used, by gender, July 2013
- Use of fragrances wanes with age
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- Figure 59: Users of fragrance, by age, July 2013
The Consumer – Reasons for Wearing Fragrances
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- Key points
- Smelling good key priority in grooming regime
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- Figure 60: Main reasons for wearing fragrances, July 2013
- Special occasions encourages usage by young adults
- Women display a more emotional approach to fragrances
- Number of reasons for fragrance usage
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- Figure 61: Number of reasons for wearing fragrances, July 2013
The Consumer – Buying Fragrances
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- Key points
- In-store purchasing remains most popular
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- Figure 62: Retail outlets from which fragrances have been purchased in last 12 months to July 2013, July 2013
- Inability to test fragrances impacts online sales
The Consumer – Attitudes Towards Fragrances
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- Key points
- Pre-purchase sampling remains crucial for fragrances
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- Figure 63: Consumer attitudes towards fragrances, July 2013
- The celebrity effect
- Variety is not always the spice of life
The Consumer – Interest in Fragrance Innovation
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- Key points
- Refillable fragrances are highly desirable
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- Figure 64: Consumer interest in fragrance innovation, July 2013
- Personalisation for a unique finish resonates with young adults
- New fragrance innovations extend opportunities
The Consumer – Knowledge of Fragrances
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- Key points
- Young adults need education on fragrance concentration
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- Figure 65: Consumer knowledge of fragrances, July 2013
- Fragrance familiarity and an excess of choice dampens drive to experiment by older consumers
- Men display a more basic approach to fragrance
Appendix – Market Drivers
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- Figure 66: Fragrance set launches for Valentine’s Day, Christmas and Other as % of seasonal set launches, 2009-May13
- Figure 67: Employment and unemployment, by gender, 2008-18
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Appendix – Who’s Innovating?
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- Figure 68: New product launches in fragrances, % by top ten ultimate companies and other, 2012
- Figure 69: UK fragrance launches and launch types by top ten fragrance brands, 2012
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Appendix – Market Size and Forecast
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- Figure 70: UK best- and worst-case forecast for value sales of the women’s fragrances segment, 2008-18
- Figure 71: UK best- and worst-case forecast for value sales of the men’s fragrances segment, 2008-18
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Appendix – Brand Research
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- Figure 72: Brand usage, April 2013
- Figure 73: Brand commitment, April 2013
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- Figure 74: Brand momentum, April 2013
- Figure 75: Brand diversity, April 2013
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- Figure 76: Brand satisfaction, April 2013
- Figure 77: Brand recommendation, April 2013
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- Figure 78: Brand attitude, April 2013
- Figure 79: Brand image – macro image, April 2013
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- Figure 80: Brand image – micro image, April 2013
- Figure 81: Profile of target groups, by demographics, April 2013
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- Figure 82: Psychographic segmentation by target groups, April 2013
- Figure 83: Brand usage by target groups, April 2013
- Brand Index
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- Figure 84: Brand index, April 2013
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Appendix – Brand Communication and Promotion
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- Figure 85: UK advertising spend on fragrances, by top 20 advertisers, 2009-12
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Appendix – The Consumer – Usage and Frequency
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- Figure 86: Frequency of use of fragrances and scented toiletries, July 2013
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- Figure 87: Frequency of use of fragrances and scented toiletries, July 2013 (continued)
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- Figure 88: Frequency of use of fragrances, by demographics, July 2013
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- Figure 89: Frequency of use of fragrances, by demographics, July 2013 (continued)
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- Figure 90: Frequency of use of parfum or perfume extract, by demographics, July 2013
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- Figure 91: Frequency of use of parfum or perfume extract, by demographics, July 2013 (continued)
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- Figure 92: Frequency of use of eau de parfum, by demographics, July 2013
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- Figure 93: Frequency of use of eau de parfum, by demographics, July 2013 (continued)
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- Figure 94: Frequency of use of eau de toilette, by demographics, July 2013
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- Figure 95: Frequency of use of eau de toilette, by demographics, July 2013 (continued)
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- Figure 96: Frequency of use of fragrance (concentration of essence unknown), by demographics, July 2013
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- Figure 97: Frequency of use of fragrance (concentration of essence unknown), by demographics, July 2013 (continued)
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- Figure 98: Frequency of use of scented soap/shower gel, by demographics, July 2013
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- Figure 99: Frequency of use of scented soap/shower gel, by demographics, July 2013 (continued)
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- Figure 100: Frequency of use of body spray, by demographics, July 2013
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- Figure 101: Frequency of use of body spray, by demographics, July 2013 (continued)
- Repertoire
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- Figure 102: Repertoire for frequency of use of fragrances and scented toiletries, July 2013
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- Figure 103: Repertoire for frequency of use of fragrances and scented toiletries, by demographics, July 2013
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Appendix – The Consumer – Reasons for Wearing Fragrances
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- Figure 104: Frequency of use of fragrances, by most popular main reasons for wearing fragrances, July 2013
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- Figure 105: Frequency of use of fragrances, by next most popular main reasons for wearing fragrances, July 2013
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- Figure 106: Frequency of use of eau de parfum, by most popular main reasons for wearing fragrances, July 2013
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- Figure 107: Frequency of use of eau de parfum, by next most popular main reasons for wearing fragrances, July 2013
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- Figure 108: Most popular main reasons for wearing fragrances, by demographics, July 2013
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- Figure 109: Next most popular main reasons for wearing fragrances, by demographics, July 2013
- Repertoire
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- Figure 110: Repertoire for main reasons for wearing fragrances, July 2013
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- Figure 111: Main reasons for wearing fragrances, by repertoire for main reasons for wearing fragrances, July 2013
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- Figure 112: Repertoire for main reasons for wearing fragrances, by demographics, July 2013
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Appendix – The Consumer – Buying Fragrances
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- Figure 113: Most popular retail outlets from which fragrances have been purchased in last 12 months to July 2013, by demographics, July 2013
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- Figure 114: Next most popular retail outlets from which fragrances have been purchased in last 12 months to July 2013, by demographics, July 2013
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- Figure 115: Other retail outlets from which fragrances have been purchased in last 12 months to July 2013, by demographics, July 2013
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Appendix – The Consumer – Attitudes Towards Fragrances
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- Figure 116: Most popular consumer attitudes towards fragrances, by demographics, July 2013
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- Figure 117: Next most popular consumer attitudes towards fragrances, by demographics, July 2013
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- Figure 118: Other consumer attitudes towards fragrances, by demographics, July 2013
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Appendix – The Consumer – Interest in Fragrance Innovation
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- Figure 119: Most popular consumer interest in fragrance innovation, by demographics, July 2013
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- Figure 120: Next most popular consumer interest in fragrance innovation, by demographics, July 2013
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- Figure 121: Other consumer interest in fragrance innovation, by demographics, July 2013
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Appendix – The Consumer – Knowledge of Fragrances
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- Figure 122: Most popular consumer knowledge of fragrances, by demographics, July 2013
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- Figure 123: Next most popular consumer knowledge of fragrances, by demographics, July 2013
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