Table of Contents
Introduction
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- Definitions
- Excluded
- Methodology
- Consumer research
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Bodycare sales by sector, 2012
- Figure 2: Best- and worst-case forecast of UK body, hand and foot care, 2007-17
- Market share and presence
- The consumer
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- Figure 3: Body concerns, March 2013
- Usage and purpose
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- Figure 4: Frequency of use of bodycare products in the last 12 months, by type of product, March 2013
- Heavy to medium usage dominates
- Shopping preferences
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- Figure 5: UK retail value sales of body, hand and foot care, by outlet type, 2012
- What we think
Issues in the Market
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- Bodycare market lacks buzz
- How can the sceptics be convinced?
- Women look for anti-ageing benefits in their bodycare products
- How important are personal recommendations?
Trend Application
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- Trend: Help Me Help Myself
- Trend: The Big Issue
- Mintel Futures: Access Anything Anywhere
Market Drivers
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- Key points
- Happiness with skin
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- Figure 6: Levels of happiness with skin compared to various parts of the body, March 2013
- Shunning the sun
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- Figure 7: Summer sunshine and rainfall trends, 2000-12
- UK and overseas travel
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- Figure 8: Proportion of holidays taken at home (domestic) or abroad (overseas), 2006-11
- Demographic shift
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- Figure 9: UK population, by age, 2007, 2012 and 2017
- Connecting with 55-64-year-olds
- 20-34-year-olds as a key target group
- Opportunities in the male demographic
- Employment
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- Figure 10: Employment and unemployment, by gender, 2007-17
- Unemployment drifting downwards
- Ethnic skin
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- Figure 11: Ethnic groups, England and Wales, 2011
- Ethnic minorities evolving
- Ingredients and safety
- Bad press
Who’s Innovating?
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- Key points
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- Figure 12: Body, hand and foot care – Innovation by segment, January 2008-December 2012
- Bodycare
- Top 10 companies account for less than one quarter of bodycare launches
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- Figure 13: Bodycare, new launches by top10 companies, April 2012-March 2013
- Supermarkets and beauty retailers step up product development
- Moisturising and hydrating claims drive product innovation
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- Figure 14: Bodycare, new launches by top 10 claims, April 2012-March 2013
- Moisturising and hydrating claims dominate
- Rise in food-inspired product claims
- More easy application and convenient packaging claims
- New products for men
- Over half of all launches in the bodycare market are new products
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- Figure 15: Bodycare, new launches by launch type, April 2012-March 2013
- Product examples
- For men
- Footcare
- Avon dominates footcare launches
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- Figure 16: Footcare, new launches by Top 10 companies, April 2012-March 2013
- Botanical and moisturising claims account for more than half of product launches
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- Figure 17: Footcare, new launches by top 10 claims, April 2012-March 2013
- Figure 18: Footcare, new launches by launch type, April 2012-March 2013
- Handcare
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- Figure 19: Handcare, new launches by top10 companies, April 2012-March 2013
- Figure 20: Handcare, new launches by top 10 claims, April 2012-March 2013
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- Figure 21: Handcare, new launches by launch type, April 2012-March 2013
- Bodycare innovations from outside of the UK
Market Size and Forecast
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- Key points
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- Figure 22: UK retail value sales of body, hand and footcare, at current and constant prices, 2007-17
- The future
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- Figure 23: Best- and worst-case forecast of UK body, hand and foot care, 2007-17
- Forecast methodology
Segment Performance
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- Key points
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- Figure 24: UK retail value sales of body, hand and foot care, 2011-12
- Bodycare
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- Figure 25: UK retail value sales of bodycare, by type, 2011-12
- Footcare
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- Figure 26: UK retail value sales of footcare, by type, 2011-12
Market Share
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- Key points
- Bodycare
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- Figure 27: Brand shares in bodycare, 2011-12
- Body oils boost sales
- Innovation impacts on overall performance
- Growth potential for own-label products
- Highly fragmented market
- Footcare – market share
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- Figure 28: Brand shares in footcare, 2011-12
- Niche players
- Handcare
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- Figure 29: Brand shares in handcare, 2011-12
Companies and Products
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- Unilever
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- Figure 30: Financial performance of Unilever UK ltd., UK, 2010 and 2011
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- Figure 31: Unilever’s product launches in the uk body, hand and foot care market, June 2012-March 2013
- Dove
- Vaseline
- St. Ives
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- Figure 32: Unilever’s social media presence, April 2013
- Beiersdorf
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- Figure 33: Financial performance of Beiersdorf UK Ltd., UK, 2010 and 2011
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- Figure 34: Beiersdorf’s product launches in the uk body, hand and foot care market, April 2012-March 2013
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- Figure 35: Nivea’s and La Prairie’s social media presence, April 2013
- Reckitt Benckiser
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- Figure 36: Financial performance of Reckitt Benckiser, UK, 201 and 2012
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- Figure 37: Reckitt Benckiser’s product launches in the UK body, hand and foot care market, January 2012-March 2013
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- Figure 38: Reckitt Benckiser’s social media presence, April 2013
- L’Oréal UK
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- Figure 39: Financial performance of L’Oréal UK, 2010 and 2011
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- Figure 40: L’Oréal’s product launches in the UK body, hand and foot care market, June 2012-March 2013
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- Figure 41: L’Oréal’s social media presence, April 2013
- Johnson & Johnson
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- Figure 42: Financial performance of Johnson & Johnson Ltd., UK, 2010/11 and 2011/12
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- Figure 43: Johnson & Johnson’s product launches in the UK body, hand and foot care market, June 2012-March 2013
- Boots UK
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- Figure 44: Financial performance of Alliance Boots UK, 2010/11 and 2011/12
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- Figure 45: Boots UK’s product launches in the UK body, hand and foot care market, June 2012-March 2013
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- Figure 46: Boots UK’s social media presence, April 2013
- Keyline Brands (Bio-Oil)
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- Figure 47: Financial performance of Keyline Brands, 2011-12
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- Figure 48: Bio-Oil’s social media presence, April 2013
- Jergens (Kao Brands)
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- Figure 49: Andrew Jergens’ product launches in the uk body, hand and foot care market, june 2012-March 2013
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- Figure 50: Jergens UK’s social media presence, April 2013
- ET Browne
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- Figure 51: ET Browne’s product launches in the uk body, hand and foot care market, june 2012-March 2013
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- Figure 52: Palmer’s social media presence, April 2013
Brand Communication and Promotion
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- Key points
- Media advertising on body, hand and foot care
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- Figure 53: Main monitored media advertising spend on body, hand and foot care, 2009-12
- Body moisturisers for women account for two thirds of total spend
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- Figure 54: Main monitored media advertising spend on body, hand and footcare, by product category, 2012
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- Figure 55: Main monitored media advertising spend on body, hand and foot care, by top 10 advertisers, 2012
- Niche players account for 11% of total media spend
- Product-specific focus for Unilever
- Brand specificity for Keyline, ET Browne and Andrew Jergens
- L’Oréal and Beiersdorf turn focus onto men
- TV viewing underpins channel as key medium
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- Figure 56: Main monitored advertising spend on body, hand and foot care, by media type, 2009-12
- Integrated and interactive campaigns evolve
- Exploiting opportunities offered by social media
- Online video offers new direction
- Celebrity faces
- Using apps to connect with consumers
Channels to Market
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- Key points
- Multiple grocers lead market
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- Figure 57: UK retail value sales of body, hand and foot care, by outlet type, 2010-12
- Boots gains momentum
- Superdrug looking to raise its profile
- Department and other stores underperform
- Direct selling and the internet
Consumer – Body Concerns
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- Key points
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- Figure 58: Body concerns, March 2013
- Dry skin is the most common bodycare concern
- Excess weight and skin – a weighty issue
- Hair growth minimising products have potential
- Gender and its impact
- Age – bodycare concerns vary
- Men most concerned by dry skin
Consumer – Usage of Bodycare Products
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- Key points
- Products used
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- Figure 59: Areas of the body on which people have applied bodycare products in the last 12 months, March 2013
- Product availability skews priorities
- Looking at body parts as separate entities
- Women prioritise grooming
- Household chores and water quality affect hand cream usage
- Four in ten focus on feet and legs
- Taking care of your appearance…or looking for love
- Age concern
- Part-time employees most likely to use bodycare products
- Frequency of use
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- Figure 60: Frequency of use of bodycare products in the last 12 months, by type of product, March 2013
Consumer – The Bodycare Routine
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- Key points
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- Figure 61: The bodycare routine, March 2013
- The guilt factor
- Time and place
- Pampering at home v salon treatments
- Consumers want a dedicated not add-on bodycare product
- Winter v summer usage
- 16-24-year-olds most sensitive about skin on display
- In-store consultations appeal to some and not others
- Travel size products for convenience
- Scepticism surrounds bodycare claims
Consumer – Types of Products Used and Purchased
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- Key points
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- Figure 62: Bodycare products bought and used in the last 12 months, March 2013
- Consumers prioritise functionality
- One in five purchases bodycare products to alleviate skin conditions
- Anti-ageing claims appeal to one in five consumers
- Gradual tanning – appeals to one in ten
- The male/female divide
- Purchase v usage differential
Consumer – Attitudes Towards Purchasing Bodycare
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- Key points
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- Figure 63: Attitudes towards purchasing bodycare products, March 2013
- Consumers need persuading
- Special offers are a key trigger to purchase
- A third of consumers are interested in new product innovation
- Core benefit is most important to consumers
- Less than one in ten value advice from sales assistants
- Perfume – low priority
- Seasonal products provide opportunity for NPD
- Men
Consumer – Interest in New Product Innovation
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- Key points
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- Figure 64: Attitudes towards bodycare innovation and willingness to pay more for such benefits, March 2013
- Very interested but largely unwilling to pay more for benefits
- Users prioritise function and convenience
- Multi-purpose products tap into demand for convenience trend
- Bodycare care as a treatment for a skin condition
- Bodycare as a pampering aid
Appendix – Market Drivers
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- Figure 65: Levels of happiness with skin compared to various parts of the body, March 2013
- Happy
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- Figure 66: Most popular levels of happy with skin compared to various parts of the body, by demographics, March 2013
- Figure 67: Next most popular levels of happy with skin compared to various parts of the body, by demographics, March 2013
- Unhappy
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- Figure 68: Most popular levels of unhappy with skin compared to various parts of the body, by demographics, March 2013
- Figure 69: Next most popular levels of unhappy with skin compared to various parts of the body, by demographics, March 2013
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Appendix – Brand Communication and Promotion
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- Figure 70: Main monitored media advertising spend, by company and brand, 2012
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Appendix – Consumer – Body Concerns
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- Figure 71: Body concerns, March 2013
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- Figure 72: Most common body concerns, by demographics, March 2013
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- Figure 73: Next most common body concerns, by demographics, March 2013
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- Figure 74: Other body concerns, by demographics, March 2013
- Number of body concerns
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- Figure 75: Number of body concerns, by demographics, March 2013
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- Figure 76: Body concerns, by number of body concerns, March 2013
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- Figure 77: Levels of happiness with skin compared to various parts of the body, by number of body concerns, March 2013
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- Figure 78: Areas of the body on which people have applied bodycare products in the last 12 months, by number of body concerns, March 2013
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Appendix – Consumer – Usage of Bodycare Products
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- Figure 79: Most likely areas of the body on which people have applied bodycare products in the last 12 months, by demographics, March 2013
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- Figure 80: Next most likely areas of the body on which people have applied bodycare products in the last 12 months, by demographics, March 2013
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- Figure 81: Other areas of the body on which people have applied bodycare products in the last 12 months, by demographics, March 2013
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- Figure 82: Areas of the body on which people have applied bodycare products in the last 12 months, by areas of the body on which people have applied bodycare products in the last 12 months, March 2013
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- Figure 83: Body concerns, by most popular areas of the body on which people have applied bodycare products in the last 12 months, March 2013
- Frequency of use
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- Figure 84: Frequency of use of bodycare products in the last 12 months, by type of product, March 2013
- Heavy users
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- Figure 85: Areas of the body most likely to have bodycare applied most regularly (heavy usage) in the last 12 months, by demographics, March 2013
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- Figure 86: Next most likely areas of the body most likely to have bodycare applied most regularly (heavy usage) in the last 12 months, by demographics, March 2013
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- Figure 87: Other areas of the body most likely to have bodycare applied most regularly (heavy usage) in the last 12 months, by demographics, March 2013
- Medium usage
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- Figure 88: Most popular areas of the body most likely to have bodycare applied regularly (medium usage) in the last 12 months, by demographics, March 2013
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- Figure 89: Next most likely areas of the body most likely to have bodycare applied regularly (medium usage) in the last 12 months, by demographics, March 2013
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- Figure 90: Other areas of the body most likely to have bodycare applied regularly (medium usage) in the last 12 months, by demographics, March 2013
- Light usage
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- Figure 91: Most likely areas of the body most likely to have bodycare applied less frequently (light usage) in the last 12 months, by demographics, March 2013
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- Figure 92: Next most likely areas of the body most likely to have bodycare applied less frequently (light usage) in the last 12 months, by demographics, March 2013
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- Figure 93: Other areas of the body most likely to have bodycare applied less frequently (light usage) in the last 12 months, by demographics, March 2013
- Non-users
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- Figure 94: Most likely areas of the body where people have not applied bodycare in the last 12 months, by demographics, March 2013
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- Figure 95: Next most likely areas of the body where people have not applied bodycare in the last 12 months, by demographics, March 2013
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- Figure 96: Other frequency of areas of the body where people have not applied bodycare in the last 12 months, by demographics, March 2013
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Appendix – Consumer – The Body Care Routine
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- Figure 97: The bodycare routine, March 2013
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- Figure 98: Most popular bodycare routine, by demographics, March 2013
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- Figure 99: Next most popular bodycare routine, by demographics, March 2013
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Appendix – Consumer – Types of Products Used and Purchased
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- Products used
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- Figure 100: Bodycare products used in the last 12 months, March 2013
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- Figure 101: Most popular bodycare products used in the last 12 months, by demographics, March 2013
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- Figure 102: Next most popular bodycare products used in the last 12 months, by demographics, March 2013
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- Figure 103: Bodycare products used in the last 12 months, by most popular bodycare products bought in the last 12 months, March 2013
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- Figure 104: Bodycare products used in the last 12 months, by next most popular bodycare products bought in the last 12 months, March 2013
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- Figure 105: Bodycare products bought in the last 12 months, by most popular bodycare products used in the last 12 months, March 2013
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- Figure 106: Bodycare products bought in the last 12 months, by next most popular bodycare products used in the last 12 months, March 2013
- Number of products used
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- Figure 107: Bodycare products used in the last 12 months, by number of bodycare products used in the last 12 months, March 2013
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- Figure 108: Number of bodycare products used in the last 12 months, by demographics, March 2013
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- Figure 109: Number of bodycare products used in the last 12 months, by number of bodycare products bought in the last 12 months, March 2013
- Products purchased
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- Figure 110: Bodycare products bought in the last 12 months, March 2013
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- Figure 111: Most popular bodycare products bought in the last 12 months, by demographics, March 2013
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- Figure 112: Next most popular bodycare products bought in the last 12 months, by demographics, March 2013
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- Figure 113: Bodycare products bought in the last 12 months, by demographics, March 2013
- Number of products purchased
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- Figure 114: Bodycare products bought in the last 12 months, by number of bodycare products bought in the last 12 months, March 2013
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- Figure 115: Number of bodycare products bought in the last 12 months, by number of bodycare products used in the last 12 months, March 2013
Appendix – Attitudes Towards Purchasing Bodycare
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- Figure 116: Attitudes towards purchasing bodycare products, March 2013
- Figure 117: Most popular attitudes towards purchasing bodycare products, by demographics, March 2013
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- Figure 118: Next most popular attitudes towards purchasing bodycare products, by demographics, March 2013
- Figure 119: Other attitudes towards purchasing bodycare products, by demographics, March 2013
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Appendix – Consumer Interest in New Product Innovation
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- Figure 120: Attitudes towards bodycare innovation and willingness to pay more for, March 2013
- Interested and would be willing to pay more for
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- Figure 121: Most popular innovations that people would be interested in and would be willing to pay more for, by demographics, March 2013
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- Figure 122: Next most popular innovations that people would be interested in and would be willing to pay more for, by demographics, March 2013
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- Figure 123: Other innovations that people would be interested in and would be willing to pay more for, by demographics, March 2013
- Interested but wouldn’t pay more for
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- Figure 124: Innovations that people would be most interested in but wouldn’t pay more for, by demographics, March 2013
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- Figure 125: Innovations that people would be interested in but wouldn’t pay more for, by demographics, March 2013
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- Figure 126: Other innovations that people would be interested but wouldn’t pay more for, by demographics, March 2013
- Not interested in buying
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- Figure 127: Innovations that people are least interested in buying, by demographics, March 2013
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- Figure 128: Innovations that people are not interested in buying, by demographics, March 2013
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- Figure 129: Innovations that people are the least likely to be interested in buying, by demographics, March 2013
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