Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of UK retail value sales of underwear, 2007-17
- Market factors
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- Figure 2: Proportion of obese population, by gender, 2005-50
- Olympics boost sports underwear market
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- Figure 3: Regular and occasional participation* in sport, 2008-12
- Changing population structure
- Companies, brands and innovation
- Retail shares
- Who’s innovating?
- The consumer
- Women are the main purchasers
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- Figure 4: Women who have purchased any underwear for themselves or someone else either in-store or online in the last 12 months, by age, socio-economic group and presence of children, April 2013
- Women and types of underwear
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- Figure 5: Types of underwear women have bought for themselves or received as a gift, April 2013
- Men and types of underwear
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- Figure 6: Types of underwear men have bought for themselves or received as a gift, April 2013
- Where underwear is bought
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- Figure 7: Retailers in-store and online from where underwear was bought for self or someone else in the last 12 months, by gender, April 2013
- Amount spent on underwear
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- Figure 8: Amount spent on underwear in the last 12 months, by gender, April 2013
- Three in ten women buy underwear for their men
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- Figure 9: Attitudes towards buying underwear, by gender, April 2013
- Women are most loyal
- Gifting
- Quality beats price
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- Figure 10: Attitudes towards shopping for underwear, April 2013
- Fit is barrier to online shopping
- Advice from staff
- What would encourage consumers to buy underwear
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- Figure 11: What would encourage you to buy underwear, April 2013
- What we think
Issues in the Market
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- What is the impact of growing competition in the underwear market?
- How important is celebrity endorsement to the underwear market?
- What will drive growth in the underwear market over the next few years?
- What demographic will drive growth in the underwear market?
- Do consumers buy underwear online or what is putting them off?
Trend Applications
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- Trend: Return to the Experts
- Trend: Many Mes
- Mintel Futures: Old Gold
Market Environment
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- Key points
- Obesity drives demand for larger cup sizes
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- Figure 12: Proportion of obese population, by gender, 2005-50
- Figure 13: Female obesity in England, by age, 2009-11
- Olympics boost sports underwear market
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- Figure 14: Regular and occasional participation* in sport, 2008-12
- Figure 15: Participation in individual sports, 2011/12
- Changing population structure
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- Figure 16: Trends in the age structure of the UK population, 2007-17
- Affluent ABs main underwear purchasers
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- Figure 17: Forecast adult population trends, by socio-economic group, 2007-12 and 2012-17
- 1.5% rise in births boost to maternity underwear
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- Figure 18: Number of live births, UK, 2000-11
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- New launches
- New products
- Innovations in shapewear
- Marketing initiatives
- M-commerce
- Bra fitting
- Charitable donations
Competitive Context
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- Key points
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- Figure 19: UK retail value sales of adult’s underwear, nightwear and outerwear, 2007-12
Market Size and Forecast
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- Key points
- The underwear market grows 6% between 2007 and 2012
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- Figure 20: Best- and worst-case forecast of UK retail value sales of underwear, 2007-17
- The sector is set to grow 10% in next five years
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- Figure 21: UK retail value sales of underwear, at constant and current prices, 2007-17
- The future
- Factors used in the forecast
Market Segmentation
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- Key points
- Women dominate underwear sales
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- Figure 22: UK retail value sales of underwear, at constant prices, by gender, 2007-17
- Figure 23: UK retail value sales of underwear, by gender, 2007-17
Retail Competitor Analysis
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- Figure 24: Turnover of key underwear brands, 2010-12
- La Senza closes stores
- Retail shares
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- Figure 25: Market share of UK underwear market, by outlet type, 2010-12
- Space allocations
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- Figure 26: Space allocation estimates for men and women’s underwear, as a % of total menswear or womenswear, September 2012
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Companies and Products
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- Specialists
- Bravissimo
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- Figure 27: Bravissimo Ltd product range, April 2013
- Figure 28: Key financials for Bravissimo Limited, 2011 and 2012
- CUK Clothing Limited (formerly Courtaulds)
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- Figure 29: CUK Clothing Limited product range, April 2013
- Figure 30: Key financials for CUK Clothing Limited, 2011 and 2012
- DBApparel
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- Figure 31: DBApparel UK product range, April 2013
- Figure 32: Key financials for DBApparel UK Limited, 2011 and 2012
- Eveden
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- Figure 33: Eveden Group Limited product range, April 2013
- Figure 34: Key financials for Eveden Group Limited, 2011 and 2012
- Figleaves
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- Figure 35: Figleaves product range, April 2013
- Figure 36: Key financials for Figleaves, 2011
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- Figure 37: Key financials for JD Williams, 2011 and 2012
- La Senza
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- Figure 38: La Senza product range, April 2013
- Linwood Fabrics
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- Figure 39: LF Intimates product range, April 2013
- Figure 40: Key financials for LF Intimates Limited, 2011 and 2012
- MJM International
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- Figure 41: MJM International product range, April 2013
- Figure 42: Key financials for LF Intimates Limited, 2010 and 2011
- Triumph International
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- Figure 43: Triumph International product range, April 2013
- Figure 44: Key financials for Triumph International Limited, 2010 and 2011
- Generalists
- Marks & Spencer
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- Figure 45: Marks & Spencer product range, April 2013
- Figure 46: Key financials for Marks & Spencer Group, 2011 and 2012
- Figure 47: Key financials for Marks & Spencer UK, 2011 and 2012
Brand Communication and Promotion
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- Key points
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- Figure 48: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, 2008-12
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- Figure 49: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, % share, by month, 2012
- Figure 50: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by top 20 advertisers, 2011 and 2012
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- Figure 51: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by media type, 2008-12
- Figure 52: Adspend on underwear and lingerie, stockings and tights, by media type, percentage of total 2008-12
The Consumer – Who Buys Underwear?
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- Key points
- Profile of female purchaser
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- Figure 53: Women who have purchased any underwear for themselves or someone else either in-store or online in the last 12 months, by age, socio-economic group and presence of children, April 2013
- Profile of male purchaser
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- Figure 54: Men who have purchased any underwear for themselves or someone else either in-store or online in the last 12 months, by age, socio-economic group and marital status, April 2013
The Consumer –Types of Underwear Worn by Women
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- Key points
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- Figure 55: Types of underwear women have bought for themselves or received as a gift, April 2013
- Socks most popular as gifts
- Thongs favoured by young
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- Figure 56: Consumers who have bought briefs, hipsters/shorties, thongs and other types of pants for themselves, by age, socio-economic group and presence of children, April 2013
- Under-25s like enhancing bras
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- Figure 57: Consumers who have bought different types of bras for themselves, by age and socio-economic group, April 2013
- Less than a quarter buy co-ordinated underwear
- Sports bras favoured by 25-34s
- Affluent buy thermals
- Shapewear purchases peak among over-55s
- Hosiery purchases skewed towards ABs
- Less than one in ten 25-34s buy maternity underwear
The Consumer – Types of Underwear Worn by Men
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- Key points
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- Figure 58: Types of underwear men have bought for themselves or received as a gift, April 2013
- Boxers are most popular pants
- Shapewear bought by 25-34s
- Vests become fashionable
The Consumer – Where Underwear is Bought
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- Key points
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- Figure 59: Retailers in-store and online from where underwear was bought for self or someone else in the last 12 months, by gender, April 2013
- M&S leads
- Primark in second place
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- Figure 60: Retailers where women have bought underwear, by in-store and online, April 2013
- Supermarkets popular among male 25-34s
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- Figure 61: Retailers where men have bought underwear, by in-store and online, April 2013
- Women’s fashion stores favoured by under-25s
- Online specialists
The Consumer – Amount Spent on Underwear
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- Key points
- Women are higher underwear spenders
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- Figure 62: Amount spent on underwear in the last 12 months, by gender, April 2013
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- Figure 63: Amount women spent on underwear in the last 12 months, by age, April 2013
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- Figure 64: Amount men spent on underwear in the last 12 months, by age, April 2013
The Consumer – Attitudes Towards Buying Underwear
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- Key points
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- Figure 65: Attitudes towards buying underwear, April 2013
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- Figure 66: Attitudes towards buying underwear, by gender, April 2013
- Women are most loyal
- Three in ten women buy underwear for their men
- Older consumers
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- Figure 67: Attitudes towards buying underwear, by age, April 2013
- Gifting
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- Figure 68: Agreement with statement ‘I have bought underwear as a gift’, by age and socio-economic group, April 2013
- Shopping on high street vs browsing and buying online
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- Figure 69: Agreement with statements ‘I shop around on the high street and buy in-store’ and ‘I browse and buy online’, by gender and age, April 2013
- Women cut back more than men
The Consumer – Attitudes Towards Shopping for Underwear
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- Key points
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- Figure 70: Attitudes towards shopping for underwear, April 2013
- Young are bargain hunters
- Fit is barrier to online shopping
- Fashion and underwear
- Advice from staff
- Quality beats price
- Celebrity underwear
- In-store shopping environment
The Consumer – What Would Encourage Consumers to Buy Underwear
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- Key points
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- Figure 71: What would encourage you to buy underwear, April 2013
- Free or improved deliveries
- Click and collect
- Demand for bigger sizes
- Specialist fitting advice
- Mobile coupons
- Virtual fitting rooms
Appendix – Market Size and Forecast
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- Figure 72: Best- and worst-case forecast of UK retail value sales of underwear, 2012-17
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Appendix – The Consumer – Types of Underwear Worn by Women
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- Figure 73: Most popular types of underwear women have bought for themselves, by demographics, April 2013
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- Figure 74: Next most popular types of underwear women have bought for themselves, by demographics, April 2013
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- Figure 75: Other types of underwear women have bought for themselves, by demographics, April 2013
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Appendix – The Consumer - Types of Underwear Worn by Men
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- Figure 76: Most popular types of underwear men have bought for themselves, by demographics, April 2013
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- Figure 77: Next most popular types of underwear men have bought for themselves, by demographics, April 2013
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- Figure 78: Types of underwear men have received as a gift, by demographics, April 2013
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Appendix – The Consumer – Where Underwear is Bought
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- Figure 79: Most popular in-store and online where women have bought underwear, by demographics, April 2013
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- Figure 80: Next most popular in-store and online where women have bought underwear, by demographics, April 2013
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- Figure 81: Other in-store and online where women have bought underwear, by demographics, April 2013
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- Figure 82: Most popular in-store and online where men have bought underwear, by demographics, April 2013
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- Figure 83: Next most popular in-store and online where men have bought underwear, by demographics, April 2013
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- Figure 84: Other in-store and online where men have bought underwear, by demographics, April 2013
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Appendix – The Consumer – Amount Spent on Underwear
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- Figure 85: Amount spent on underwear by women in the last 12 months, by demographics, April 2013
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- Figure 86: Amount spent on underwear by men in the last 12 months, by demographics, April 2013
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Appendix – The Consumer - Attitudes Towards Buying Underwear
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- Figure 87: Most popular attitudes towards buying underwear, by demographics, April 2013
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- Figure 88: Next most popular attitudes towards buying underwear, by demographics, April 2013
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- Figure 89: Other attitudes towards buying underwear, by demographics, April 2013
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Appendix – The Consumer – Attitudes towards Shopping for Underwear
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- Figure 90: Agreement with the statements ‘It’s better to buy in-store so you can see the item before buying’ and ‘I prefer to buy underwear when it is on sale/special offer’, by demographics, April 2013
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- Figure 91: Agreement with the statements ‘The in-store shopping environment (fitting rooms and store design) is important’ and ‘Not knowing if underwear will fit puts me off shopping online’, by demographics, April 2013
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- Figure 92: Agreement with the statements ‘It’s difficult to find underwear that fits well’ and ‘I prefer fashionable styles to classic ones’, by demographics, April 2013
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- Figure 93: Agreement with the statements ‘I feel uncomfortable asking staff for advice in-store’ and ‘Price is more important to me than product quality’, by demographics, April 2013
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- Figure 94: Agreement with the statement ‘I like buying celebrity ranges’, by demographics, April 2013
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Appendix – The Consumer – What Would Encourage Consumers to Buy Underwear
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- Figure 95: Attitudes towards shopping for underwear – Free delivery on online orders, by demographics, April 2013
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- Figure 96: Attitudes towards shopping for underwear – Option to reserve/buy online and collect in-store, by demographics, April 2013
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- Figure 97: Attitudes towards shopping for underwear – Online vouchers or mobile coupons sent to your smartphone, by demographics, April 2013
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- Figure 98: Attitudes towards shopping for underwear – Wider range of sizes, by demographics, April 2013
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- Figure 99: Attitudes towards shopping for underwear – Improved delivery options for online orders, by demographics, April 2013
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- Figure 100: Attitudes towards shopping for underwear – Advice on the best underwear to improve your shape, by demographics, April 2013
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- Figure 101: Attitudes towards shopping for underwear – Specialist fitting advice from trained staff in-store, by demographics, April 2013
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- Figure 102: Attitudes towards shopping for underwear – Virtual fitting room online that allows you to visualize what underwear would look like on your body shape, by demographics, April 2013
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- Figure 103: Attitudes towards shopping for underwear – An app that allows me to shop via a smartphone or tablet, by demographics, April 2013
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- Figure 104: Attitudes towards shopping for underwear – Underwear endorsed by celebrities, by demographics, April 2013
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