Table of Contents
Executive Summary
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- What we think
Report Scope and Technical Notes
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- Defining DIY
- New format, new content
- Definitions
- Consumer spending – About Mintel’s market size
- Retail sector
- Financial definitions
- Sales per stores, sales per sq m
- VAT
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- Figure 1: European VAT rates, 2010-13
- Abbreviations
- Country codes
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- Figure 2: List of country codes
Spending and Inflation
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- Key points
- Mintel’s market size: Growth turns negative
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- Figure 3: Italy: Mintel’s estimated DIY market size, incl. VAT, 2008-12
- Figure 4: Italy: Breakdown by product category of Mintel’s DIY market size, 2012
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- Figure 5: Italy: Spending on DIY-related goods per capita, incl. VAT, 2008-12
- Spending breakdown
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- Figure 6: Italy: Consumer spending, incl. VAT, 2008-12
- Inflation
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- Figure 7: Italy: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
Channels of Distribution
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- Key points
- Specialists continue to dominate
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- Figure 8: Italy: Estimated distribution of spending on DIY-related goods, 2012
- Specialists’ share of spending
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- Figure 9: Germany: DIY specialists’ sales as percentage of Mintel’s DIY market size, 2008-12
Sector Size and Forecast
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- Key points
- Economic outlook
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- Figure 10: Italy: Consumer confidence levels, May 2012-April 2013
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- Figure 11: Italy: GDP growth: quarter-on-quarter, real terms, Q1 2011-Q4 2012
- Specialists’ sales and forecasts
- Estimating DIY retailers’ sales
- Surprising resilience
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- Figure 12: Italy: Retail sales, excl. VAT, 2008-13
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- Figure 13: Italy: Retail sales forecasts, excl. VAT, 2014-18
- Enterprise, outlet and employee numbers
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- Figure 14: Italy: Number of enterprises and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2008-10
Leading Specialists – Financials and Outlets
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- Key points
- Adeo’s strong lead
- Obi in second place
- A highly fragmented sector…
- … means little hard data
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- Figure 15: Italy: Leading DIY specialists, Net revenues, 2010-12
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- Figure 16: Italy: Leading DIY specialists, outlet numbers, 2010-12
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- Figure 17: Italy: Leading DIY specialists, annual sales per outlet, 2010-12
Leading Specialists – Market Shares
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- Figure 18: Italy: Leading DIY specialists’ share of spending on DIY-related categories, 2010-12
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Online
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- Key points
- Italy trails much of Western Europe
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- Figure 19: Italy: Percentage of households with broadband internet connection, selected countries, 2011 and 2012
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- Figure 20: Italy: Percentage of all individuals having purchased online, 2008-12
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- Figure 21: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, selected statements, March 2013
The Consumer – Where They Shop
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- Key points
- What we asked
- Hypermarkets are prominent
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- Figure 22: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, March 2013
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- Figure 23: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, by average age and affluence, March 2013
The Consumer – Attitudes to DIY Shopping
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- Key points
- What we asked
- DIY proves popular
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- Figure 24: Italy: The consumer: Attitudes to DIY and home improvement, March 2013
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- Figure 25: Italy: Attitudes to DIY and home improvement, by average age and affluence, March 2013
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- Figure 26: Italy: The consumer: Attitudes to DIY and home improvement, by gender, March 2013
The Consumer – Attitudes to Browsing and Buying Online
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- Key points
- What we asked
- Online is important – but not for buying
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- Figure 27: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
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- Figure 28: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by average age and affluence, March 2013
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- Figure 29: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by gender, March 2013
Groupe Adeo
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- What we think
- Corporate structure and multi-format strategy
- Good growth in a tough climate
- International development
- Multi-channel slow to develop
- Experimenting with new ideas
- Company background
- Company performance
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- Figure 30: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
- Figure 31: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
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- Figure 32: Groupe Adeo: Outlet data, 2007-12
- Retail offering
- Leroy Merlin
- Other fascia
Obi
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- What we think
- Shifting focus abroad to spur growth
- Multi-channel focus
- Company background
- Company performance
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- Figure 33: OBI: Group sales performance, excl. VAT, 2008-12
- Figure 34: OBI: Outlet data, 2008-12
- Retail offering
Appendix – Broader Market Environment
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- Population
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- Figure 35: Europe: Population, by age group, 2010
- Figure 36: Europe: Population, by age group, 2015
- Figure 37: Europe: Population, by age group, 2020
- GDP
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- Figure 38: Europe: GDP (current prices), 2012
- Figure 39: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
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- Figure 40: Europe: Households’ consumer spending (current prices), 2012
- Figure 41: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
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- Figure 42: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
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- Figure 43: Europe: Average rate of unemployment, 2003-12
- Interest rates
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- Figure 44: Europe: Central bank interest rates, 2008-13
- Consumer confidence
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- Figure 45: Europe: Consumer confidence levels, May 2012 – April 2013
Appendix – The Consumer – Where They Buy – Italy
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- Figure 46: Retailers used for DIY purchases in the last 12 months, by Italy, March 2013
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- Figure 47: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
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- Figure 48: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
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Appendix – The Consumer – Attitudes to DIY Shopping – Italy
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- Figure 49: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Italy, March 2013
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- Figure 50: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Italy, March 2013
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- Figure 51: Most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
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- Figure 52: Next most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
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Appendix – The Consumer – Attitudes to Browsing and Buying DIY Goods Online – Italy
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- Figure 53: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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- Figure 54: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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- Figure 55: Attitudes to DIY and home improvement, by most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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- Figure 56: Attitudes to DIY and home improvement, by next most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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