Table of Contents
Executive Summary – Europe
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- Consumer spending
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- Figure 1: Europe: Mintel’s estimated DIY market size (incl. VAT), 18-country total, 2008-12
- Figure 2: Europe: Mintel’s estimated DIY market size (incl. VAT), by country, 2012
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- Figure 3: Europe: Spending on DIY-related goods per capita (incl. VAT), 2011-12
- The specialists sector
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- Figure 4: Europe: DIY/household goods specialists’ sector sales (excl. VAT), 2012
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- Figure 5: Europe: DIY specialists’ sales: Compound annual growth rates by country, 2008-12 and 2012-18
- The leading specialists
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- Figure 6: Europe: The leading five DIY specialists’ net revenues, 2011-12
- The consumer: attitudes to DIY
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- Figure 7: Europe: The consumer: Attitudes to DIY and home improvement, March 2013
- The consumer: browsing and buying online
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- Figure 8: Europe: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
European Summary and Outlook
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- Key points
- Consumer spending
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- Figure 9: Europe: Mintel’s estimated DIY market size, incl. VAT, by country, 2012
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- Figure 10: Europe: Mintel’s estimated DIY market size, incl. VAT, 2008-12
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- Figure 11: Europe: Compound annual growth rates in DIY-related spending, domestic currency terms, 2008-12
- Note on Mintel’s market size
- Spend per capita
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- Figure 12: Europe: Spending on DIY-related goods per capita, incl. VAT, 2012
- Economic outlook
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- Figure 13: Europe: Real-terms year-on-year GDP growth rates and forecasts, 2012-14
- Specialists’ sales and forecasts
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- Figure 14: Europe: Retail sales, excl. VAT, 2008-12
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- Figure 15: Europe: DIY specialists’ sales: Compound annual growth rates by country, 2008-12 and 2012-18
- Figure 16: Europe: Retail sales forecasts, excl. VAT, 2013-18
- Europe’s leading DIY specialists
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- Figure 17: Europe: The leading 20 DIY specialists’ net revenues, 2010-12
- Figure 18: Europe: The leading 20 DIY specialists’ outlet numbers, 2010-12
- The consumer: Where they shop
- By country
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- Figure 19: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, UK, March 2013
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- Figure 20: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, France, March 2013
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- Figure 21: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, Germany, March 2013
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- Figure 22: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store, Italy, March 2013
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- Figure 23: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, Spain, March 2013
- The consumer: Attitudes to DIY shopping
- Participation in DIY is highest in the UK
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- Figure 24: Europe: The consumer: Attitudes to DIY and home improvement, March 2013
- Younger shoppers crucial
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- Figure 25: Europe: The consumer: Agreement with the statement “I am always looking for new ideas to improve my home”, by age group, March 2013
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- Figure 26: Europe: The consumer: Agreement with the statement “I only do DIY jobs if I absolutely have to”, by age group, March 2013
- The consumer: attitudes to browsing and buying DIY goods online
- Online is popular for ideas and advice
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- Figure 27: Europe: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
- What we think
- UK
- France
- Germany
- Italy
- Spain
Report Scope and Technical Notes
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- Defining DIY
- New format, new content
- Definitions
- Consumer spending – About Mintel’s market size
- Retail sector
- Financial definitions
- Sales per stores, sales per sq m
- VAT
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- Figure 28: European VAT rates, 2010-13
- Abbreviations
- Country codes
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- Figure 29: List of country codes
Austria
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- Spending and inflation
- Mintel market size
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- Figure 30: Austria: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 31: Austria: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 32: Austria: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 33: Austria: Retail sales, excl. sales tax, 2008-12
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- Figure 34: Austria: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
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- Figure 35: Austria: Leading DIY retailers, by sales, excl. VAT, 2010-12
- Figure 36: Austria: Leading DIY retailers, Outlet numbers, 2010-12
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- Figure 37: Austria: Leading DIY retailers, Sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 38: Austria: Leading DIY retailers, Market shares, 2010-12
- Online
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- Figure 39: Austria: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Belgium
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- Spending and inflation
- Mintel market size
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- Figure 40: Belgium: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 41: Belgium: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
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- Figure 42: Belgium: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 43: Belgium: Retail sales, excl. sales tax, 2008-12
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- Figure 44: Belgium: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
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- Figure 45: Belgium: Leading DIY retailers, sales, excl. VAT, 2010-12
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- Figure 46: Belgium: Leading DIY retailers, outlet numbers, 2010-12
- Figure 47: Belgium: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 48: Belgium: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 49: Belgium: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Czech Republic
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- Spending and inflation
- Mintel market size
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- Figure 50: Czech Republic: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 51: Czech Republic: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 52: Czech Republic: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Sector size and forecast
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- Figure 53: Czech Republic: Retail sales, excl. sales tax, 2008-12
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- Figure 54: Czech Republic: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
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- Figure 55: Czech Republic: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 56: Czech Republic: Leading DIY retailers, Outlet numbers, 2010-12
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- Figure 57: Czech Republic: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 58: Czech Republic: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 59: Czech Republic: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2006-12
Denmark
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- Spending and inflation
- Mintel market size
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- Figure 60: Denmark: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 61: Denmark: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 62: Denmark: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 63: Denmark: Retail sales, excl. VAT, 2008-12
- Figure 64: Denmark: Retail sales forecasts, excl. VAT, 2013-18
- The retailers: Financials and outlets
- Market features
- Key players
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- Figure 65: Denmark: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 66: Denmark: Leading DIY retailers, outlet numbers, 2010-12
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- Figure 67: Denmark: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 68: Denmark: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 69: Denmark: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Finland
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- Spending and inflation
- Mintel market size
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- Figure 70: Finland: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 71: Finland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 72: Finland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 73: Finland: Retail sales, excl. sales tax, 2008-12
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- Figure 74: Finland: Retail sales forecasts, 2013-18
- The retailers: Financials and outlets
- Local Rautakesko dominant
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- Figure 75: Finland: Leading DIY retailers, Sales, excl. VAT, 2010-12
- Figure 76: Finland: Leading DIY retailers, Outlet numbers, 2010-12
- Figure 77: Finland: Leading DIY retailers, Sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 78: Finland: Leading DIY retailers, Market shares, 2012
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- Figure 79: Finland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
France
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- Executive summary
- What we think
- Spending and inflation
- Key points
- Mintel’s market size: Spending growth steady
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- Figure 80: France: Mintel’s estimated market size, incl. VAT, 2008-12
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- Figure 81: France: Breakdown by product category of Mintel’s DIY market size, 2012
- Figure 82: France: Spending on DIY-related goods per capita, incl VAT, 2007-12
- Spending by category
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- Figure 83: France: Consumer spending on key product categories for DIY retailers, 2008-12
- Inflation
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- Figure 84: France: Inflation in key DIY product areas, Mar 2012-Mar 2013
- Channels of distribution
- Key points
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- Figure 85: France: Estimated sales mix of DIY specialists, 2012
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- Figure 86: France: Estimated spending on DIY-related goods, 2012
- Figure 87: France: Estimated distribution of spending on DIY-related goods, 2012
- Sector size and forecast
- Key points
- Economy and prospects
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- Figure 88: France Quarter on Quarter GDP volume growth, 2007-12
- Figure 89: France: Consumer confidence, May 2012- Apr 2013
- Prospects
- Specialists’ sales
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- Figure 90: France: Retail sales, excl. VAT, 2008-13
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- Figure 91: France: Retail sales, excl. VAT, 2013-18
- Enterprise, outlet and employee numbers
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- Figure 92: DIY retailers: Key operating statistics, 2010
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- Figure 93: DIY retailers: Sales by product area (main sectors only), 2010
- Leading specialists: Financials and outlets
- Sales
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- Figure 94: France: Leading specialists, Sales, excl. VAT, 2010/11-2012/13
- Outlets
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- Figure 95: France: Leading specialists, outlets, 2010/11-2012/13
- Sales per outlet
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- Figure 96: France: Leading specialists, sales per outlet, 2010/11-2012/13
- Leading specialists: Market shares
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- Figure 97: France: Leading specialists, share of DIY retailers’ sales, 2010/11-2012/13
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- Figure 98: France: Leading specialists, share of spending on key DIY products, 2010/11-2012/13
- Online
- Key points
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- Figure 99: France: Percentage of individuals having purchased goods online, 2008-12
- The consumer: Where they buy online
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- Figure 100: France: Retailers used for online DIY purchases in the last 12 months, France, March 2013
- Market size
- The consumer
- Key points
- The consumer: Where they shop
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- Figure 101: Retailers used for DIY purchases in the last 12 months, France, March 2013
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- Figure 102: France: Customer profile of leading DIY retailers, March 2013
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- Figure 103: France: Customer profile of leading online DIY retailers, March 2013
- The consumer: Attitudes to DIY shopping
- Key points
- Attitudes to DIY
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- Figure 104: France: Consumer attitudes to DIY and home improvement, March 2012
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- Figure 105: France: Profile of consumers by attitudes to doing DIY, March 2013
- Attitudes to DIY and where people shop
- The consumer: Attitudes to browsing and buying online
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- Figure 106: France: Attitudes to using the internet for DIY purchases, March 2013
- Profile of customers by attitudes to DIY online
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- Figure 107: France: Profile of attitudes to using online for DIY shopping, March 2013
Germany
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- Executive summary
- What we think
- Spending and inflation
- Key points
- Mintel’s market size: Spending growth slows
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- Figure 108: Germany: Mintel’s estimated DIY market size (incl. VAT), 2008-12
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- Figure 109: Germany: Breakdown by product category of Mintel’s DIY market size, 2012
- Figure 110: Germany: Spending on DIY-related goods per capita (incl. VAT), 2008-12
- Spending breakdown: Gardening hit in 2012
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- Figure 111: Germany: Consumer spending (incl. VAT), 2008-12
- Inflation
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- Figure 112: Germany: Harmonised index of consumer prices: Annual % change, Sep 2012-Feb 2013
- Volatile energy prices provide opportunities?
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- Figure 113: Germany: Harmonised indices of consumer prices, Annual % change, January 2011-March 2013
- Channels of distribution
- Key points
- Specialists dominate
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- Figure 114: Germany: Estimated distribution of spending on DIY-related goods, 2012
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- Figure 115: Germany: Lidl.de’s DIY homepage, April 2013
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- Figure 116: Germany: Otto.de’s DIY homepage, April 2013
- Specialists’ share of spending
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- Figure 117: Germany: DIY specialists sector sales as percentage of Mintel’s DIY market size, 2008-12
- Sector size and forecast
- Key points
- Economic outlook
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- Figure 118: Germany: Consumer confidence levels, May 2012-April 2013
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- Figure 119: Germany: GDP growth: Quarter-on-quarter, real terms, Q1 2011-Q4 2012
- Specialists’ sales and forecasts
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- Figure 120: Germany: Retail sales, excl. VAT, 2008-13
- Figure 121: Retail sales forecasts, excl. VAT, 2014-18
- Enterprise, outlet and employee numbers
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- Figure 122: Germany: Number of enterprises, outlets and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2008-10
- Leading specialists: Financials and outlets
- Key points
- Heavily internationalised
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- Figure 123: Germany: Leading DIY retailers’ international store portfolios, 2010-12
- Rewarding quality
- Competing on similar propositions
- Gaining from trade
- Multichannel moves
- Building scale
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- Figure 124: Germany: Leading DIY specialists, Net revenues, 2010-12
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- Figure 125: Germany: Leading DIY specialists, Outlet numbers, 2010-12
- Figure 126: Germany: Leading DIY specialists, Annual sales per outlet, 2010-12
- Leading specialists: Market shares
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- Figure 127: Leading DIY specialists’ market shares, 2010-12
- Online
- Key points
- Online sales remain tiny
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- Figure 128: Germany: Percentage of all individuals having purchased online, 2008-12
- The consumer: Where they buy online
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- Figure 129: Germany: The consumer: Retailers DIY goods have been purchased from online in the past 12 months, most popular retailers, March 2013
- The consumer: Where they shop
- Key points
- What we asked
- Specialists still dominate
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- Figure 130: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, March 2013
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- Figure 131: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, by instore and online, March 2013
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- Figure 132: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, by average age and affluence, March 2013
- The consumer: Attitudes to DIY shopping
- Key points
- What we asked
- DIY gets done even if only because it has to
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- Figure 133: Germany: The consumer: Attitudes to DIY and home improvement, March 2013
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- Figure 134: The consumer: Attitudes to DIY and home improvement, by average age and affluence, March 2013
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- Figure 135: Germany: The consumer: Attitudes to DIY and home improvement, by gender, March 2013
- The consumer: Attitudes to browsing and buying online
- Key points
- What we asked
- Opportunities to be tapped in multichannel browsing
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- Figure 136: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
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- Figure 137: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, by average age and affluence, March 2013
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- Figure 138: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, by gender, March 2013
Greece
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- Spending and inflation
- Mintel market size
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- Figure 139: Greece: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 140: Greece: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 141: Greece: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 142: Greece: Retail sales, excl. sales tax, 2008-12
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- Figure 143: Greece: Retail sales forecasts, 2013-18
- The retailers: Financials and outlets
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- Figure 144: Greece: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 145: Greece: Leading DIY retailers, outlet numbers, 2010-12
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- Figure 146: Greece: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 147: Greece: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 148: Greece: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Hungary
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- Spending and inflation
- Mintel market size
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- Figure 149: Hungary: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 150: Hungary: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 151: Hungary: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 152: Hungary: Retail sales, excl. sales tax, 2008-12
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- Figure 153: Hungary: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
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- Figure 154: Hungary: Leading DIY retailers, Sales, excl. VAT, 2010-12
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- Figure 155: Hungary: Leading DIY retailers, Outlet numbers, 2010-12
- Figure 156: Hungary: Leading DIY retailers, Sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 157: Hungary: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 158: Hungary: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Ireland
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- Spending and inflation
- Mintel market size
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- Figure 159: Ireland: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 160: Ireland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
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- Figure 161: Ireland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
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- Figure 162: Ireland: Retail sales, excl. sales tax, 2008-12
- Figure 163: Ireland: Retail sales forecasts, 2013-18
- The retailers: Financials and outlets
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- Figure 164: Ireland: Leading DIY retailers, Sales, excl. VAT, 2010-12
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- Figure 165: Ireland: Leading DIY retailers, Outlet numbers, 2010-12
- Figure 166: Ireland: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 167: Ireland: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 168: Ireland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Italy
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- Executive summary
- What we think
- Spending and inflation
- Key points
- Mintel’s market size: Growth turns negative
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- Figure 169: Italy: Mintel’s estimated DIY market size, incl. VAT, 2008-12
- Figure 170: Italy: Breakdown by product category of Mintel’s DIY market size, 2012
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- Figure 171: Italy: Spending on DIY-related goods per capita, incl. VAT, 2008-12
- Spending breakdown
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- Figure 172: Italy: Consumer spending, incl. VAT, 2008-12
- Inflation
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- Figure 173: Italy: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
- Channels of distribution
- Key points
- Specialists continue to dominate
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- Figure 174: Italy: Estimated distribution of spending on DIY-related goods, 2012
- Specialists’ share of spending
-
- Figure 175: Germany: DIY specialists’ sales as percentage of Mintel’s DIY market size, 2008-12
- Sector size and forecast
- Key points
- Economic outlook
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- Figure 176: Italy: Consumer confidence levels, May 2012-April 2013
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- Figure 177: Italy: GDP growth: quarter-on-quarter, real terms, Q1 2011-Q4 2012
- Specialists’ sales and forecasts
- Estimating DIY retailers’ sales
- Surprising resilience
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- Figure 178: Italy: Retail sales, excl. VAT, 2008-13
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- Figure 179: Italy: Retail sales forecasts, excl. VAT, 2014-18
- Enterprise, outlet and employee numbers
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- Figure 180: Italy: Number of enterprises and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2008-10
- Leading specialists: Financials and outlets
- Key points
- Adeo’s strong lead
- Obi in second place
- A highly fragmented sector…
- … means little hard data
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- Figure 181: Italy: Leading DIY specialists, Net revenues, 2010-12
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- Figure 182: Italy: Leading DIY specialists, Outlet numbers, 2010-12
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- Figure 183: Italy: Leading DIY specialists, annual sales per outlet, 2010-12
- Leading specialists: Market shares
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- Figure 184: Italy: Leading DIY specialists’ share of spending on DIY-related categories, 2010-12
- Online
- Key points
- Italy trails much of Western Europe
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- Figure 185: Italy: Percentage of households with broadband internet connection, selected countries, 2011 and 2012
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- Figure 186: Italy: Percentage of all individuals having purchased online, 2008-12
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- Figure 187: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, selected statements, March 2013
- The consumer: Where they shop
- Key points
- What we asked
- Hypermarkets are prominent
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- Figure 188: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, March 2013
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- Figure 189: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, by average age and affluence, March 2013
- The consumer: Attitudes to DIY shopping
- Key points
- What we asked
- DIY proves popular
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- Figure 190: Italy: The consumer: Attitudes to DIY and home improvement, March 2013
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- Figure 191: Italy: Attitudes to DIY and home improvement, by average age and affluence, March 2013
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- Figure 192: Italy: The consumer: Attitudes to DIY and home improvement, by gender, March 2013
- The consumer: Attitudes to browsing and buying online
- Key points
- What we asked
- Online is important – but not for buying
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- Figure 193: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
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- Figure 194: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by average age and affluence, March 2013
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- Figure 195: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by gender, March 2013
Netherlands
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- Spending and inflation
- Mintel market size
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- Figure 196: Netherlands: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
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- Figure 197: Netherlands: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
-
- Figure 198: Netherlands: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
-
- Figure 199: Netherlands: Retail sales, excl. sales tax, 2008-12
-
- Figure 200: Netherlands: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
-
- Figure 201: Netherlands: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 202: Netherlands: Leading DIY retailers, outlet numbers, 2010-12
-
- Figure 203: Netherlands: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 204: Netherlands: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 205: Netherlands: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2006-12
Norway
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- Spending and inflation
- Mintel market size
-
- Figure 206: Norway: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
-
- Figure 207: Norway: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
-
- Figure 208: Norway: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
-
- Figure 209: Norway: Retail sales, excl. VAT, 2008-12
- Figure 210: Norway: Retail sales forecasts, excl. VAT, 2013-18
- The retailers: Financials and outlets
- Market features
- Key players
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- Figure 211: Norway: Leading DIY retailers, sales, excl. VAT, 2010-12
-
- Figure 212: Norway: Leading DIY retailers, outlet numbers, 2010-12
- Figure 213: Norway: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
-
- Figure 214: Norway: Leading DIY specialists, market shares, 2012
- Online
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- Figure 215: Norway: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Poland
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- Spending and inflation
- Mintel market size
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- Figure 216: Poland: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
-
- Figure 217: Poland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
-
- Figure 218: Poland: Harmonised indices of consumer prices: Annual % change. Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
-
- Figure 219: Poland: Retail sales, excl. sales tax, 2008-12
-
- Figure 220: Poland: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
- Foreign players strong
- Obi opening larger stores, Praktiker struggling in Poland too
- Rapid expansion from Bricomarché
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- Figure 221: Poland: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 222: Poland: Leading DIY retailers, outlet numbers, 2010-12
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- Figure 223: Poland: Leading DIY retailers, Sales per outlet, 2010-12
- The retailers: Market shares
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- Figure 224: Poland: Leading DIY retailers, market shares, 2010-12
- Online
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- Figure 225: Poland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Portugal
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- Spending and inflation
- Mintel market size
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- Figure 226: Portugal: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
-
- Figure 227: Portugal: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
-
- Figure 228: Portugal: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
-
- Figure 229: Portugal: Retail sales, excl. sales tax, 2008-12
-
- Figure 230: Portugal: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
-
- Figure 231: Portugal: Leading DIY retailers, sales, excl. VAT, 2010-12
- Figure 232: Portugal: Leading DIY retailers, outlet numbers, 2010-12
-
- Figure 233: Portugal: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
-
- Figure 234: Portugal: Leading DIY retailers, market shares, 2010-12
- Online
-
- Figure 235: Portugal: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Spain
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- Executive summary
- What we think
- Spending and inflation
- Key points
- Mintel’s market size: spending growth slows in 2012
-
- Figure 236: Spain: Mintel’s estimated DIY market size (incl. VAT), 2008-12
- Figure 237: Spain: Breakdown by product category of Mintel’s DIY market size, 2012
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- Figure 238: Spain: Spending on DIY-related goods per capita (incl. VAT), 2008-12
- Spending breakdown: Another slowdown in 2012
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- Figure 239: Spain: Consumer spending, incl. VAT, 2008-12
- Inflation
-
- Figure 240: Spain: Harmonised index of consumer prices: Annual % change, May 2011-Mar 2013
- Figure 241: Spain: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
- Channels of distribution
- Key points
-
- Figure 242: Spain: DIY market, retail channels of distribution, 2011
- Relative performance of DIY specialists and DIY-related market
-
- Figure 243: Spain: Relative performance of DIY specialists and Mintel’s DIY market size, 2008-12
- Sector size and forecast
- Key points
- Economic outlook
-
- Figure 244: Spain: Consumer confidence levels, May 2012-April 2013
- Figure 245: Spain: Quarterly GDP growth in real terms, Q1 2011-Q4 2012
- Specialists sales and forecasts
-
- Figure 246: Spain: Retail sales, excl. VAT, 2008-13
-
- Figure 247: Spain: Retail sales forecasts, excl. VAT, 2014-18
- Enterprise, outlet and employee numbers
-
- Figure 248: Spain: Number of enterprises and outlets 2008-09
- Leading specialists: Financials and outlets
- Groupe Adeo continues to dominate
- Kingfisher records decent sales growth
- Bricor building scale
- Consolidation accelerates in 2012
-
- Figure 249: Spain: Leading DIY specialists, sales, 2010-12
- Figure 250: Spain: Leading DIY specialists, outlet numbers, 2010-12
- Leading specialists: Market shares
-
- Figure 251: Spain: Leading DIY specialists, market shares, 2010-12
- Online
- Key points
- Spain continues to lag behind
-
- Figure 252: Spain: Percentage of all individuals having purchased online, 2008-12
- The consumer: Where they buy DIY online
-
- Figure 253: Spain: Where they purchased DIY goods from online in the past 12 months, March 2013
- Market size
- The consumer: Where they shop
- Key points
- What we asked
- Specialists dominate
-
- Figure 254: Spain: Where they purchased DIY goods in the last 12 months, whether instore or online, March 2013
- Figure 255: Spain: Where they purchased DIY goods in the last 12 months, by instore and online, March 2013
-
- Figure 256: Spain: Leading retailers and channels used for DIY purchases in the last 12 months, by age, March 2013
- The consumer: Attitudes to DIY shopping
- Key points
- What we asked
- People want help with ideas
-
- Figure 257: Spain: Consumer attitudes to DIY and home improvement, March 2013
- Price sensitive consumers
- Female interests
-
- Figure 258: Spain: Selected Consumer Attitudes to DIY and home improvement, by gender, March 2013
- Young people struggle to find what they are looking for
-
- Figure 259: Spain: Select Consumer Attitude to DIY and home improvement, by age, March 2013
- The consumer: Attitudes to browsing and buying online
- Key points
- What we asked
- Converting browsers into buyers
-
- Figure 260: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
- Women look for inspiration and men look for best deals
-
- Figure 261: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
- The way people seek out value varies by age
-
- Figure 262: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
Sweden
-
- Spending and inflation
- Mintel market size
-
- Figure 263: Sweden: Estimated DIY market size, incl. sales tax, 2008-12
- Spending by category
-
- Figure 264: Sweden: Consumer expenditure on DIY-related categories, incl. VAT, 2008-12
- Inflation
-
- Figure 265: Sweden: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Channels of distribution
- Sector size and forecast
-
- Figure 266: Sweden: Retail sales, excl. VAT, 2008-12
- Figure 267: Sweden: Retail sales forecasts, excl. VAT, 2013-18
- The retailers: Financials and outlets
- Market features
- Key players
-
- Figure 268: Sweden: Leading DIY retailers, sales, excl. VAT, 2010-12
-
- Figure 269: Sweden: Leading DIY retailers, outlet numbers, 2010-12
- Figure 270: Sweden: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
-
- Figure 271: Sweden: Leading DIY specialists, market shares, 2012
- Online
-
- Figure 272: Sweden: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
Switzerland
-
- Spending and inflation
- Mintel market size
- Spending by category
-
- Figure 273: Switzerland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
- Inflation
-
- Figure 274: Switzerland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
- Sector size and forecast
-
- Figure 275: Switzerland: Retail sales, excl. sales tax, 2008-12
- Figure 276: Switzerland: Retail sales forecasts, excl. sales tax, 2013-18
- The retailers: Financials and outlets
-
- Figure 277: Switzerland: Leading DIY retailers, sales, excl. VAT, 2010-12
-
- Figure 278: Switzerland: Leading DIY retailers, outlet numbers, 2010-12
- Figure 279: Switzerland: Leading DIY retailers, sales per outlet, 2010-12
- The retailers: Market shares
-
- Figure 280: Switzerland: Leading DIY retailers, market shares, 2012
United Kingdom
-
- Introduction
- Defining DIY
- New format, new content
- Definitions
- Consumer spending
- Retail sector
- Financial definitions
- VAT
- Sales per stores, sales per sq m
- Abbreviations
- Executive summary
- The market
-
- Figure 281: DIY specialists’ sales and forecast (incl. VAT), 2007-17
- Market factors
- Companies, brands and innovation
- Market shares
-
- Figure 282: Leading DIY retailers’ share of DIY-related spending, 2012
- Space allocation
-
- Figure 283: DIY retailers: Summary space allocation data, April 2013
- Innovations
- The consumer
- Where they shop online and in-store
-
- Figure 284: The consumer: Where DIY/home improvement products have been purchased from whether in-store or online in the last 12 months, March 2013
-
- Figure 285: The consumer: Where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
- Satisfaction levels
-
- Figure 286: The consumer: Consumer satisfaction, by where DIY/Home improvement products are bought in-store most often, March 2013
- Attitudes towards DIY
-
- Figure 287: The consumer: Attitudes towards DIY/home improvements, March 2013
- Online browsing and buying
-
- Figure 288: The consumer: Key attitudes for using online and stores, March 2013
- DIY plans for the year ahead
-
- Figure 289: The consumer: DIY/home improvement plans in the next 12 months, small home improvements, March 2013
-
- Figure 290: The consumer: DIY/home improvement plans in the next 12 months, major home improvements, March 2013
- What we think
- Issues in the market
- Are there growth categories?
- Why the downsizing?
- Are small stores challenging the big boys?
- How can retailers capture non-core customers?
- What is the role of online?
- Trend application
- Trend: Without a Care
- Trend: Prepare For the Worst
- Mintel Futures: Generation Next
- The market environment
- Key points
- Outlook is far from promising
-
- Figure 291: Opportunities and weakness in the DIY market, 2013
- Improving consumer sentiment
-
- Figure 292: UK: Trends in how respondents would describe their financial situation: confidence on 1-5 scale, February 2009-March 2013
-
- Figure 293: UK: Trends in consumer sentiment for the coming year: confidence on 1-5 scale, January 2009-March 2013
- Sluggish economic growth
-
- Figure 294: UK: Quarter-on-quarter GDP growth, real terms, Q1 2010-Q1 2013 (provisional)
- Inflationary pressures ease a little
-
- Figure 295: UK: Consumer prices inflation, selected categories, January 2011-March 2013
-
- Figure 296: UK: Consumer prices inflation (all items) vs annual growth in average weekly earnings, January 2011-February 2013
- A stagnant property market
-
- Figure 297: UK: Quarterly number of mortgage approvals, Q1 2007-Q4 2012
- Figure 298: UK: Quarterly mortgage lending (secured gross lending to individuals and housing associations), Q1 2007-Q4 2012
-
- Figure 299: UK: Number of property transactions, Q1 2006/07-Q3 2012/13
- Smaller homes
- Changing households
-
- Figure 300: UK: Percentage of households of each size, 2001-11
- An ageing population
-
- Figure 301: UK: Percentage of total population aged 65 and over and aged 85 and over (projections), 2010-30
- Strengths and weaknesses
- Strengths
- Weaknesses
- Consumer spending on DIY
- Key points
- DIY spending falls 1.6%
-
- Figure 302: Mintel’s estimated DIY market size (incl. VAT), 2008-12
-
- Figure 303: Breakdown, by product category of Mintel’s DIY market size, 2012
- Breakdown: gardening suffers from a wet summer
-
- Figure 304: Consumer spending on relevant categories (incl. VAT), 2008-12
- Mintel’s market size
- Sector size and forecast
- Key points
- 2012 was weak; 2013 should be better
-
- Figure 305: Year-on-year retail sales growth, January 2011-February 2013
- Sector forecast: Dependent on economic recovery
-
- Figure 306: DIY specialists’ sales and forecast (incl. VAT), 2007-17
-
- Figure 307: DIY specialists’ sales, in current and constant prices (incl. VAT), 2007-17
- On a downward trend
-
- Figure 308: DIY specialists’ sales as percentage of all retail sales (excl. automotive fuel), 2004-13
- The sheds segment
-
- Figure 309: All DIY specialists’ sales and the sheds multiples’ sales, 2007-13
- The Mintel forecast methodology
- Channels of distribution
- Key points
- Specialists continue to dominate
-
- Figure 310: Estimated distribution of spending on DIY-related goods, 2012
- But mixed goods retailers gain ground
-
- Figure 311: Estimated distribution of spending on DIY-related goods, in percentage and absolute terms, 2012
- Space allocation summary
- Key points
- Space allocation data
-
- Figure 312: DIY retailers: Summary space allocation data, April 2013
-
- Figure 313: Detail space allocation estimates, April 2013
- Retail product mix
-
- Figure 314: DIY retailers: Estimated actual space devoted to main product categories, 2012
- Figure 315: DIY retailers: Estimated sales, per broad product category, 2012
-
- Figure 316: DIY retailers: Estimated sales density, by product, 2012
- The specialist retailers: Financials and outlets
- Key points
- Overview of the leaders
-
- Figure 317: B&Q and Homebase: Breakdown of sales, by broad category, 2012
- The wallpaper index and the power drills index
-
- Figure 318: Major DIY specialists: Number of product lines and average product price in wallpaper, April 2013
-
- Figure 319: Major DIY retailers: Number of product lines and average product price in power drills, April 2013
- Capitalising on different markets
- Overspaced?
- Specialised retailers
-
- Figure 320: Leading DIY specialists’ net revenues, 2008-12
-
- Figure 321: Leading DIY specialists’ net revenues: compound annual growth rates, 2008-12
- Outlets and sales per outlet
-
- Figure 322: Leading DIY specialists’ store numbers, 2008-12
-
- Figure 323: Leading DIY specialists’ average annual sales, per outlet, 2008-12
- Figure 324: Leading DIY specialists’ annual sales, per outlet: compound annual growth rates, 2008-12
- Sales area and sales densities
-
- Figure 325: Leading DIY specialists’ total sales area, selected retailers, 2008-12
- Figure 326: Leading DIY specialists’ average store area, selected retailers, 2008-12
-
- Figure 327: Leading DIY specialists’ average annual sales, per sq m, selected retailers, 2008-12
- Profitability
-
- Figure 328: Leading DIY specialists’ operating margins, 2008-12
- Figure 329: Leading DIY specialists’ operating profits, 2008-12
- The non-specialist retailers
- Key points
- Market shares
-
- Figure 330: Major non-specialist retailers’ estimated DIY market shares, 2012
- Measuring range and positioning
- The wallpaper index
-
- Figure 331: Major DIY retailers: Number of product lines and average product price in wallpaper, April 2013
- The power drills index
-
- Figure 332: Major DIY retailers: Number of product lines and average product price in power drills, April 2013
- Amazon
-
- Figure 333: Huge choice: Amazon.co.uk’s DIY and tools homepage, April 2013
- The grocers
- Tesco
-
- Figure 334: Comprehensive offer: Tesco Direct DIY and car homepage, April 2013
- Asda
-
- Figure 335: Retaining a focus on price: Asda Direct DIY and motor homepage, April 2013
- Sainsbury’s
-
- Figure 336: Focusing on gardens: Sainsbury’s garden and DIY homepage, April 2013
- Mixed goods retailers
- Argos
- Wilkinsons
- Other mixed goods retailers
- Ranking the mixed goods retailers
-
- Figure 337: Leading mixed-goods discounters’ total revenues (excl. VAT), 2009-12
- Figure 338: Leading mixed-goods discounters’ store numbers, 2009-12
- Next
- Market shares
- Key points
- Kingfisher dominates
-
- Figure 339: Leading DIY retailers’ share of DIY-related spending, 2012
- But Wickes sees steady gains
-
- Figure 340: Leading DIY retailers’ share of DIY-related spending, 2008-12
- About the market shares
- Adjusting for trade sales
-
- Figure 341: Leading retailers’ estimated market shares adjusted for trade sales, 2008-12
-
- Figure 342: Leading DIY specialists: Estimated proportion of sales accounted for, by trade customers, 2008-12
- Online and social media
- Key points
- Online sector sales growing steadily
-
- Figure 343: Estimated online sales, by DIY specialists, in percentage and absolute values (incl. VAT), 2009-13
- Online market shares: B&Q leads
-
- Figure 344: Major DIY specialists’ estimated shares of online sector sales, 2012
- The consumer: pureplays most popular
-
- Figure 345: Where DIY/home improvement products have been purchased from online in the last 12 months, March 2013
-
- Figure 346: Attitudes towards DIY/home improvements products online, selected statements, March 2013
- Social media
-
- Figure 347: B&Q homepage on YouTube.com, May 2013
-
- Figure 348: Homebase’s homepage on YouTube.com, May 2013
- Figure 349: Leading DIY specialists’ social media follower numbers, May 2013
- Who’s innovating?
- Key points
- iPad app to browse products online
- App to help shoppers find DIY shops and access discount offers
- Homebase claims a first of its kind in the DIY sector
- Retailers step up tool hire concepts
- Innovative Spanish home improvement retailer
- Homebase targets female DIYers with new shop-in-shop format
-
- Figure 350: Homebase Habitat display, Finchley Road, London
- DIY convenience on the high street
- Retailers ramping up their online ‘how to’ advice
- Retail advertising and promotion
- Key points
- Adspend falling
-
- Figure 351: Total main media adspend in the UK DIY retailing sector, 2009-12
- B&Q is the top advertiser
-
- Figure 352: Leading advertisers in the UK DIY retailing sector, 2009-12
-
- Figure 353: Share of main media adspend in the UK DIY retailing sector, by retailer, 2012
- Spending relative to turnover
-
- Figure 354: Leading DIY retailers’ advertising spending as % of turnover, 2009-12
- 78% of all adspend is channelled through the TV and press
-
- Figure 355: Advertising spend in the UK DIY retailing sector, by media type, 2011 and 2012
- What we have seen in 2013
- Price-aggressive promotions
- Tie-ups showcasing exclusive ranges
- Customer profile comparisons
- Age
-
- Figure 356: Age profile of main retailers of DIY products, March 2013
- Region
-
- Figure 357: Regional profile of main retailers of DIY products, March 2013
- Socio-economic groups
-
- Figure 358: Regional profile of main retailers of DIY products, March 2013
- Housing tenure
-
- Figure 359: Housing tenure profile of customers of the main retailers of DIY products, March 2013
- Affluence
-
- Figure 360: Financial well-being of customers of the main retailers of DIY products, March 2013
- The consumer – Where they buy
- Key points
- Where they shop – online and offline
-
- Figure 361: Where DIY/home improvement products have been purchased from whether in-store or online in the last 12 months, March 2013
-
- Figure 362: Where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
- Customer profiles
-
- Figure 363: Profile of in-store DIY shoppers, March 2013
- Online customer profiles
-
- Figure 364: Profile of online DIY shoppers, March 2013
- Repertoire of DIY stores purchased from
-
- Figure 365: Repertoire for Where DIY/home improvement products have been purchased in-store in the last 12 months, March 2013
- Repertoire – Online
-
- Figure 366: Repertoire for Where DIY/home improvement products have been purchased online in the last 12 months, March 2013
- Figure 367: Profile of DIY shoppers, by number of websites used, March 2013
- Retailers used most often
-
- Figure 368: Where DIY/Home improvement products are bought most often, March 2013
- Figure 369: Where DIY/Home improvement products are bought most often, March 2013
-
- Figure 370: Customer profile of leading DIY retailers, by those who choose the store most often, March 2013
- The consumer – Satisfaction with DIY retailers
- Key points
-
- Figure 371: Customer satisfaction with the retailer you use to buy DIY products, March 2013
-
- Figure 372: Customer satisfaction, by key criteria – Those who buy in-store most often, March 2013
-
- Figure 373: Customer satisfaction, by key criteria – Those who buy online most often, March 2013
- Key driver analysis
-
- Figure 374: Key driver analysis of overall satisfaction in retailers used to buy DIY/home improvement products in-store, March 2013
-
- Figure 375: Key driver analysis of overall satisfaction in retailers used to buy DIY/home improvement products online, March 2013
- Satisfaction by retailer
-
- Figure 376: Consumer satisfaction, by where DIY/Home improvement products are bought in-store most often, March 2013
-
- Figure 377: Consumer satisfaction, by where DIY/Home improvement products are bought online most often, March, 2013
-
- Figure 378: Leading first choice DIY retailers, satisfaction rating March 2013
- Satisfaction by key criteria
-
- Figure 379: Consumer satisfaction by where DIY/Home improvement products are bought in-store most often, March, 2013
-
- Figure 380: Consumer satisfaction, by where DIY/Home improvement products are bought online most often, March, 2013
-
- Figure 381: Average satisfaction, by criteria by retailer, March 2012
-
- Figure 382: Major DIY retailers: Satisfaction relative to the average for all the majors, March 2013
- The consumer – Attitudes towards DIY
- Key points
-
- Figure 383: Attitudes towards DIY/Home improvements, March 2013
-
- Figure 384: Attitudes to doing DIY, 2006-11
-
- Figure 385: What people look to spend extra money on, April 2013
-
- Figure 386: Spending in the last 3 months and planned for the next 3 months, April 2013
- Profile of attitudes to doing DIY
-
- Figure 387: Profile of those doing DIY, March 2013
-
- Figure 388: Profile of those doing DIY, by age and household tenure, March 2013
- Attitudes to doing DIY and retailers used most often
-
- Figure 389: Attitudes towards DIY/Home improvements, by where DIY/Home improvement products are bought most often, March, 2013
-
- Figure 390: Attitudes towards DIY/Home improvements, by Where DIY/Home improvement products are bought most often, March, 2013
-
- Figure 391: Attitudes to doing DIY, by most frequently used retailer, relative to the average, March 2013
- The consumer – Buying DIY – Online vs in-store
- Key points
-
- Figure 392: Key attitudes for using online and stores, March 2013
-
- Figure 393: Socio-demographic profile of attitudes to online-in-store shopping, March 2013
- Attitudes by where people shop
-
- Figure 394: Attitudes towards DIY/home improvements products online, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Figure 395: Attitudes towards DIY/home improvements products online, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
-
- Figure 396: Attitudes towards DIY/home improvements products online, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
- The consumer – DIY plans for the year ahead
- Key points
-
- Figure 397: DIY/home improvement plans in the next 12 months, March 2013
- Figure 398: Historic and planned expenditure on the home, June 2012 -April 2013
- Who plans what?
-
- Figure 399: Profile of those planning DIY work in 2013, March 2013
-
- Figure 400: Planned home improvements, by housing tenure, March 2013
- Who benefits?
-
- Figure 401: DIY/home improvement plans in the next 12 months, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
-
- Figure 402: DIY/home improvement plans in the next 12 months, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Figure 403: DIY/home improvement plans in the next 12 months, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Appendix – The consumer – Where they buy
-
- Figure 404: Most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
- Figure 405: Next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
-
- Figure 406: Other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
- Figure 407: Least popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
- Appendix – Repertoire – In-store
-
- Figure 408: Repertoire for where DIY/home improvement products have been purchased from either in-store in the last 12 months, by demographics, March 2013
- Appendix – Repertoire – Online
-
- Figure 409: Repertoire for where DIY/home improvement products have been purchased from either online in the last 12 months, by demographics, March 2013
- Figure 410: Where DIY/Home improvement products are bought in-store most often, by demographics, March 2013
-
- Figure 411: Where DIY/Home improvement products are bought online most often, by demographics, March 2013
- Appendix – The consumer – Satisfaction with DIY retailers
-
- Figure 412: Ask all who buy DIY goods in-store most often – Stock availability, by demographics, March 2013
- Figure 413: Ask all who buy DIY goods in-store most often – Store standards, by demographics, March 2013
-
- Figure 414: Ask all who buy DIY goods in-store most often – Good range of products, by demographics, March 2013
- Figure 415: Ask all who buy DIY goods in-store most often – Ease of navigation of store, by demographics, March 2013
-
- Figure 416: Ask all who buy DIY goods in-store most often – Friendly staff, by demographics, March 2013
- Figure 417: Ask all who buy DIY goods in-store most often – Knowledgeable staff, by demographics, March 2013
-
- Figure 418: Ask all who buy DIY goods in-store most often – Prices, by demographics, March 2013
- Figure 419: Ask all who buy DIY goods in-store most often – Promotions in general, by demographics, March 2013
-
- Figure 420: Ask all who buy DIY goods in-store most often – Good after sales service, by demographics, March 2013
- Appendix – The consumer – Attitudes towards DIY
-
- Figure 421: Most popular attitudes towards DIY/Home improvements, by demographics, March 2013
- Figure 422: Next most popular attitudes towards DIY/Home improvements, by demographics, March 2013
- Appendix – The consumer – Buying DIY – Online vs in-store
-
- Figure 423: Most popular attitudes towards DIY/home improvements products online, by demographics, March 2013
- Figure 424: Next most popular attitudes towards DIY/home improvements products online, by demographics, March 2013
-
- Figure 425: Attitudes towards DIY/home improvements products online, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Figure 426: Attitudes towards DIY/home improvements products online, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
-
- Figure 427: Attitudes towards DIY/home improvements products online, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Appendix – The consumer – Plans for the year ahead
-
- Figure 428: Small home improvements plans in the next 12 months, by demographics, March 2013
- Figure 429: Major home improvements plans in the next 12 months, by demographics, March 2013
-
- Figure 430: DIY/home improvement plans in the next 12 months, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
- Figure 431: DIY/home improvement plans in the next 12 months, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
-
- Figure 432: DIY/home improvement plans in the next 12 months, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
Bauhaus
-
- What we think
- Large stores and huge offer key to success
- Continuing to expand despite economic climate
- Online a weakness
- Company background
- Company performance
-
- Figure 433: Bauhaus: Estimated group sales performance, 2008-12
-
- Figure 434: Bauhaus: Estimated sales performance by country, 2012
- Figure 435: Bauhaus: Estimated contribution to group sales by country, 2012
-
- Figure 436: Bauhaus: Outlet data, 2008-12
- Figure 437: Bauhaus: Breakdown of outlets by territory, 2012/13 *
- Retail offering
bauMax
-
- What we think
- Serious problems for this family-owned company
- Will restructuring and new management be enough ?
- Possible link up with Praktiker
- Company background
- Company performance
-
- Figure 438: bauMax: Group financial performance, 2008-12
-
- Figure 439: bauMax: Sales contribution by country, 2011
-
- Figure 440: bauMax: Outlet data, 2008-12
- Figure 441: bauMax: Distribution of outlets by country, December 2012
- Retail offering
Clas Ohlson
-
- What we think
- Convenience is the big selling point
- UK store expansion on hold since August 2011
- Low brand awareness could hurt Clas Ohlson in the UK
- E-commerce will drive penetration in new markets and grow sales in mature markets
- Company background
- Company performance
-
- Figure 442: Clas Ohlson, financial performance, excl. sales tax, 2007/08-2012/13
- Sluggish retail market limits store expansion to Scandinavia
-
- Figure 443: Clas Ohlson, outlet data, 2007-12
- Retail offering
DT Group
-
- What we think
- Nordics a weak area for Wolseley
- But holding its position
- And is a core business, with strong financial backing, unlikely to be sold
- Company background
- Company performance
-
- Figure 444: DT Group: Group financial performance, 2007/08-2011/12
- First half results 2012/13
-
- Figure 445: DT Group (Wolseley Nordic): Revenues by country/operation, 2011/12
-
- Figure 446: DT Group (Wolseley Nordic): Sales by division, 2011/12
-
- Figure 447: DT Group (Wolseley Nordic): Outlet data, 2007/08-2011/12
- Retail offering
-
- Figure 448: DT Group (Wolseley Nordic): Revenue breakdown by customer/project type, 2011/12
-
- Figure 449: DT Group (Wolseley Nordic): Business offerings
- Range and brands
Groupe Adeo
-
- What we think
- Corporate structure and multi-format strategy
- Good growth in a tough climate
- International development
- Multi-channel slow to develop
- Experimenting with new ideas
- Company background
- Company performance
-
- Figure 450: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
- Figure 451: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
-
- Figure 452: Groupe Adeo: Outlet data, 2007-12
- Retail offering
- Leroy Merlin
- Other fascia
Hagebau
-
- What we think
- Tailoring the offer at local level
- Consistent expansion of the multi-channel business
- Company background
- Company performance
-
- Figure 453: Hagebaumarkt: Group sales performance, excl. sales tax, 2008-12
- Figure 454: Hagebau: Outlet data, 2008-12
- Retail offering
Homebase
-
- What we think
- Muted performance in a weak market
- Creating points of difference
- Culling and investing
- Multi-channel
- Company background
- Company performance
-
- Figure 455: Homebase Ltd: Group financial performance, 2007/08-2012/13
- Figure 456: Homebase ltd: Outlet data, 2007/08-2012/13
- Retail offering
Hornbach Holding
-
- What we think
- Hornbach rides the euro storm
- Building long term trust
- Multichannel strategy
- Company background
- Company performance
-
- Figure 457: Hornbach Holding: Group financial performance, 2008/09-2012/13
-
- Figure 458: Hornbach Holding: Outlet data, 2008/09-2012/13
- Retail offering
Intergamma Group
-
- What we think
- Growing market share in a mature market
- Targeting both ends of the DIY market
- Growing own-brand
- Launch online imminent
- Company background
- Company performance
-
- Figure 459: Intergamma Group: Estimated group sales performance, 2008-12
- Figure 460: Intergamma Group: Outlet data, 2008-12
- Retail offering
- Gamma
- Karwei
-
- Figure 461: Bricorama Benelux (Gamma and Karwei), Sales breakdown by product, 2012
Kingfisher Group (B&Q)
-
- What we think
- Solid 2012/13 results in declining markets
- Growth in Trade Point hits gross margins
- Latest strategy underpins performance
- Making it easier for customers
- Offloading UK space
- International growth by expansion
- Company background
- Company performance
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- Figure 462: Kingfisher Group: Group financial performance, 2007/08-2012/13
- Figure 463: UK trade sales, excl. VAT, 2008/09-2011/12
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- Figure 464: Kingfisher Group: Outlet data, 2007/08-2012/13
- Retail offering
- B&Q UK
- Other fascia
Maxeda DIY Group
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- What we think
- Management shake-up suggests tough times lie ahead
- Strategic move to focus on the softer-end of DIY during housing market downturn
- Value for money proposition
- Multichannel offensive
- Company background
- Company performance
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- Figure 465: Maxeda DIY Group, financial performance, excl. sales tax, 2007/08-2012/13
- Sales per outlet falling
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- Figure 466: Maxeda DIY Group, Outlet data, 2008-13
- Retail offering
Mr. Bricolage
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- What we think
- Mixed performance in 2011 and new targets
- Direct stores slip further in 2012
- Slow to react
- Stepping up to multi-channel
- International development
- Company background
- Company performance
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- Figure 467: Mr. Bricolage SA: Financial performance, 2007-12
- Figure 468: Mr Bricolage: Retail sales, 2007-12
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- Figure 469: Mr. Bricolage: Store numbers by type, 2007-12
- Figure 470: Mr Bricolage store numbers by country, 2008-2012
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- Figure 471: Mr Bricolage: Sales area and densities, 2008-12
- Retail offering
Obi
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- What we think
- Shifting focus abroad to spur growth
- Multi-channel focus
- Company background
- Company performance
-
- Figure 472: OBI: Group sales performance, excl. VAT, 2008-12
- Figure 473: OBI: Outlet data, 2008-12
- Retail offering
Praktiker
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- What we think
- Restructuring its portfolio in Germany
- International business
- Company background
- Company performance
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- Figure 474: Praktiker: Group sales performance, 2008-12
- Figure 475: Praktiker: Group financial performance, 2008-12
- Figure 476: Praktiker: Average annual sales per outlet, 2008-12
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- Figure 477: Praktiker: Outlet data, 2008-12
- Retail offering
Rautakesko
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- What we think
- Russia holds strong growth opportunity
- E-commerce should be a strategic priority
- Company background
- Company performance
-
- Figure 478: Kesko: Building and Home Improvement Division, financial performance, 2008-12
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- Figure 479: Kesko: Building and Home Improvement Division, financial performance, 2008-12
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- Figure 480: Kesko: Outlet data, 2008-12
- Retail offering
Toom Baumarkt/B1 Discount/Klee
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- What we think
- Differentiation through services
- Online
- Company background
- Company performance
-
- Figure 481: Toom Baumarkt/B1 Discount/Klee: Group financial performance, 2009-12
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- Figure 482: Toom Baumarkt/B1 Discount/Klee: Outlet data, 2009-12
- Retail offering
Wickes/Travis Perkins Retail
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- What we think
- Strong growth in 2012 leads to market share gain
- But more volatile outlook for 2013
- Leveraging multi-channel and adapting the store portfolio
- And adapting the store portfolio
- Willingness to adapt
- Company background
- Company performance
-
- Figure 483: Travis Perkins Retail: Group financial performance, 2007-12
- Figure 484: Travis Perkins Retail: Outlet data, 2007-12
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- Figure 485: ToolStation UK: Group financial performance, 2008-11
- Figure 486: ToolStation UK: Outlet data, 2008-11
- Retail offering
Appendix – Broader Market Environment
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- Population
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- Figure 487: Europe: Population, by age group, 2010
- Figure 488: Europe: Population, by age group, 2015
- Figure 489: Europe: Population, by age group, 2020
- GDP
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- Figure 490: Europe: GDP (current prices), 2012
- Figure 491: Europe: Real-terms year-on-year growth in GDP, 2003-13
- Consumer spending
-
- Figure 492: Europe: Households’ consumer spending (current prices), 2012
- Figure 493: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
- Consumer prices
-
- Figure 494: Europe: Harmonised index of consumer prices, annual % change, 2003-12
- Unemployment
-
- Figure 495: Europe: Average rate of unemployment, 2003-12
- Interest rates
-
- Figure 496: Europe: Central bank interest rates, 2008-13
- Consumer confidence
-
- Figure 497: Europe: Consumer confidence levels, May 2012 – April 2013
Appendix – The Consumer – Where They Buy – Europe
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- Figure 498: Retailers used for DIY purchases in the last 12 months, by France, March 2013
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- Figure 499: Retailers used for DIY purchases in the last 12 months, by Germany, March 2013
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- Figure 500: Retailers used for DIY purchases in the last 12 months, by Italy, March 2013
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- Figure 501: Retailers used for DIY purchases in the last 12 months, by Spain, March 2013
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- Figure 502: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 503: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 504: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 505: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 506: Retailers used for online DIY purchases in the last 12 months, by demographics, France, March 2013
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- Figure 507: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Germany, March 2013
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- Figure 508: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Germany, March 2013
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- Figure 509: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Germany, March 2013
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- Figure 510: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Germany, March 2013
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- Figure 511: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
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- Figure 512: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
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- Figure 513: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 514: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 515: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 516: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
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- Figure 517: Retailers used for online DIY purchases in the last 12 months, by demographics, Spain, March 2013
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Appendix – The Consumer – Attitudes to DIY Shopping – Europe
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- Figure 518: Attitudes to DIY and home improvement, by country, march 2013
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- Figure 519: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, France, March 2013
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- Figure 520: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, France, March 2013
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- Figure 521: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Germany, March 2013
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- Figure 522: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Germany, March 2013
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- Figure 523: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Italy, March 2013
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- Figure 524: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Italy, March 2013
-
- Figure 525: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Spain, March 2013
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- Figure 526: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Spain, March 2013
-
- Figure 527: Most popular attitudes to DIY and home improvement, by demographics, March 2013
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- Figure 528: Next most popular attitudes to DIY and home improvement, by demographics, March 2013
-
- Figure 529: Other attitudes to DIY and home improvement, by demographics, March 2013
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- Figure 530: Most popular attitudes to DIY and home improvement, by demographics, France, March 2013
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- Figure 531: Next most popular attitudes to DIY and home improvement, by demographics, France, March 2013
-
- Figure 532: Most popular attitudes to DIY and home improvement, by demographics, Germany, March 2013
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- Figure 533: Next most popular attitudes to DIY and home improvement, by demographics, Germany, March 2013
-
- Figure 534: Most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
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- Figure 535: Next most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
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- Figure 536: Most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
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- Figure 537: Next most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
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Appendix – The Consumer – Attitudes to Browsing and Buying DIY Goods Online – Europe
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- Figure 538: Attitudes to browsing and shopping for DIY goods online, by country, march 2013
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- Figure 539: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 540: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
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- Figure 541: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Germany, March 2013
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- Figure 542: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Germany, March 2013
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- Figure 543: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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- Figure 544: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
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- Figure 545: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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- Figure 546: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
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- Figure 547: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, March 2013
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- Figure 548: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, March 2013
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- Figure 549: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
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- Figure 550: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
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- Figure 551: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Germany, March 2013
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- Figure 552: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Germany, March 2013
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- Figure 553: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Italy, March 2013
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- Figure 554: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Italy, March 2013
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- Figure 555: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Spain, March 2013
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- Figure 556: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Spain, March 2013
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