Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Fan chart forecast of total consumer spending for DIY auto maintenance, at current prices, 2007-17
- Market factors
- Aging vehicle fleet creates opportunity for DIY auto maintenance industry
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- Figure 2: Average age of cars, light trucks and total light vehicles, 1995-2011
- Miles driven critical to automotive parts and accessory purchasing
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- Figure 3: Miles driven on U.S. roads, all vehicles, 2001-12
- Fluctuating gas prices affect DIYers’ disposable income
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- Figure 4: The average cost of all grades and all formulations of retail gasoline, dollars per gallon, 2012-13
- DIY auto maintenance dominated by franchise auto stores
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- Figure 5: Stores used to buy auto parts and supplies in past three years, January 2013
- The consumer
- Used car owners nearly three times likelier to DIY than new car owners
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- Figure 6: Incidence of DIY work on vehicle, by purchased new, used CPO, or non-CPO, January 2013
- Automotive service dominated by car care specialists, though consumers still DIY on some replacement parts
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- Figure 7: Work done by self vs. taken to a professional, January 2013
- Younger men use internet to aid DIY auto maintenance
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- Figure 8: Any likelihood of using the internet in relation to auto maintenance, men by age group, January 2013
- Younger/middle-aged men more “die-hard” about their cars
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- Figure 9: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
- What we think
Issues in the Market
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- How can the DIY auto maintenance industry close the gender gap?
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- Figure 10: Type of shop used for auto repair or service, by gender and age, January 2013
- Figure 11: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
- How can aftermarket retailers help consumers who want to DIY but don’t know how?
Insights and Opportunities
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- Teach a man to fish
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- Figure 12: Attitudes toward auto maintenance, by household income, January 2013
- Help those who can’t afford your product to buy now
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- Figure 13: Attitudes toward auto maintenance, by household income, January 2013
Trend Application
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- Trend: Survival Skills
- Trend: FSTR and HYPR
- Mintel Futures: Access Anything, Anywhere
Market Size and Forecast
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- Key points
- DIY aftermarket retailing to grow by 29% over next five years
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- Figure 14: Total consumer spending on DIY auto maintenance, at current prices, 2007-17
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- Figure 15: Total consumer spending on DIY auto maintenance, at inflation-adjusted prices, 2007-17
- Fan chart forecast
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- Figure 16: Fan chart forecast of total consumer spending on DIY auto maintenance, at current prices, 2007-17
Market Drivers
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- Key points
- Multiple drivers impact DIY auto maintenance
- Gas prices
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- Figure 17: The average cost of all grades and all formulations of retail gasoline, dollars per gallon, 2012-13
- Total miles driven
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- Figure 18: Miles driven on U.S. roads, all vehicles, 2001-12
- Older vehicles
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- Figure 19: Average age of cars, light trucks and total light vehicles, 1995-2011
- Vehicle complexity
Retail Channels
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- Where consumers buy automotive parts, supplies, and accessories
- Key points
- Retailing overview
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- Figure 20: Stores used to buy auto parts and supplies in past three years, January 2013
- Major players pick up more younger shoppers, others show less of an age bias
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- Figure 21: Auto stores shopped at in last 12 months for parts and accessories, by age, August 2011-August 2012
- Large difference in type of retail channel and merchandise bought
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- Figure 22: Auto stores shopped at in last 12 months for parts and accessories, August 2011-August 2012
- Retailer profiles
- AutoZone Inc.
- Overview
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- Figure 23: AutoZone’s major merchandise categories, December 2012
- Company facts
- Consumer perceptions of AutoZone
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- Figure 24: Perceptions of AutoZone, January 2013
- Walmart
- Overview
- Company facts
- Consumer perceptions of Walmart
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- Figure 25: Perceptions of Walmart, January 2013
- Advance Auto Parts Inc.
- Overview
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- Figure 26: Advance Auto Parts’ major merchandise categories, December 2012
- Company facts
- Consumer perceptions of Advance Auto Parts
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- Figure 27: Perceptions of Advance Auto Parts, January 2013
- O'Reilly Automotive Inc.
- Overview
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- Figure 28: O'Reilly Automotive major merchandise categories, December 2012
- Company facts
- Consumer perceptions of O’Reilly Automotive
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- Figure 29: Perceptions of O'Reilly Auto Parts, January 2013
- National Automotive Parts Association (NAPA)
- Company facts
- Consumer perceptions of NAPA
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- Figure 30: Perceptions of NAPA, January 2013
- Pep Boys
- Company facts
- Consumer perceptions of Pep Boys
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- Figure 31: Perceptions of Pep Boys, January 2013
- Carquest Auto Parts
- Company facts
- Consumer perceptions of Carquest
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- Figure 32: Perceptions of Carquest Auto Parts, January 2013
- Sears Auto Center
- Company facts
- Consumer perceptions of Sears Auto Center
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- Figure 33: Perceptions of Sears Auto Center, January 2013
- Costco Wholesale Corporation
- Company facts
- Consumer perceptions of Costco
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- Figure 34: Perceptions of Costco, January 2013
Innovations and Innovators
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- Pep Boys reboots automotive retail experience
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- Figure 35: Pep Boys new retail layout, March 2013
- ACDelco creates “Knowledge is Power” car care seminar for women
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- Figure 36: ACDelco knowledge is power seminar, December 2012
Marketing Strategies
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- Overview of the brand landscape
- Strategy: Reassurance, and offering more than just parts
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- Figure 37: AutoZone TV Commercial, “American Garage,” 2012
- Strategy: Part delivery—speed and efficiency
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- Figure 38: Advanced Auto Parts TV Commercial, “Speed training,” 2013
- Strategy: The “Know How” to get it done
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- Figure 39: NAPA TV Commercial, “Talking Cans,” 2013
- Strategy: Building trust
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- Figure 40: Carquest “Trust” TV ad, March 2013
- Strategy: Promoting independence
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- Figure 41: Pep Boys TV commercial, “Bobble Heads,” 2012
- Strategy: Catering to the souped-up man cave
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- Figure 42: Walmart, “Man Cave,” 2013
Vehicle Ownership and Age of Last Vehicle Repaired
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- Key points
- Types of vehicle owned
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- Figure 43: Types of vehicle owned/leased, January 2013
- CPO and non-CPO run neck and neck in used car ownership
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- Figure 44: Vehicle ownership, new, used, and CPO, January 2013
- Households with larger incomes overwhelmingly buy new vs. used autos
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- Figure 45: Vehicle ownership, new, used, and CPO, by household income, January 2013
- Matrix/Millennials more likely to own CPO vehicles
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- Figure 46: Vehicle ownership, new, used, and CPO, by generation, January 2013
- Married households relatively more likely to own new vs. used
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- Figure 47: Vehicle ownership, new, used, and CPO, by marital/relationship status, January 2013
- Households that own their own home most likely to own a new car
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- Figure 48: Vehicle ownership, new, used, and CPO, by primary residence, January 2013
- Age of vehicle last repaired
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- Figure 49: Age of vehicle last repaired, January 2013
- Catering to the needs of lower-income owners of older cars
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- Figure 50: Age of vehicle last repaired, by household income, January 2013
- Average age of a car that was purchased new is 6 years old
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- Figure 51: Age of vehicle last repaired, by vehicle purchased new, used CPO, or non-CPO, January 2013
- Northeastern households own newer vehicles
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- Figure 52: Age of vehicle last repaired, by region, January 2013
Incidence of DIY and Stores Frequented For Parts and Supplies
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- Key points
- DIYers
- One in 10 men aged 18-54 are auto DIYers
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- Figure 53: Incidence of DIY work on vehicle, by gender and age, January 2013
- Less wealthy households perform DIY auto maintenance
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- Figure 54: Incidence of DIY work on vehicle, by household income, January 2013
- Self-employed skew to DIY
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- Figure 55: Incidence of DIY work on vehicle, by employment, January 2013
- Used car owners nearly three times more likely to DIY than new car owners
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- Figure 56: Incidence of DIY work on vehicle, by purchased new, used CPO, or non-CPO, January 2013
- Vehicles 13 years or older most likely to receive DIY auto maintenance
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- Figure 57: Incidence of DIY work on vehicle, by age of vehicle last repaired, January 2013
- Households that rent or live rent free likelier to DIY
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- Figure 58: Incidence of DIY work on vehicle, by primary residence, January 2013
- Stores visited for DIY auto needs
- One in five respondent men aged 18-34 buy auto parts online
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- Figure 59: Stores used to buy auto parts and supplies in past three years, by gender and age, January 2013
- Households making $25K-49.9K prime franchise auto store shopper
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- Figure 60: Stores used to buy auto parts and supplies in past three years, by household income, January 2013
- Households with used vehicles more likely to visit franchise stores, mass merchandisers
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- Figure 61: Stores used to buy auto parts and supplies in past three years, by vehicle ownership, January 2013
Work Done By Self vs. Taken to a Professional
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- Key points
- Replacing windshield wipers most common DIY task
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- Figure 62: Type of work done by self vs. taken to a professional, January 2013
- Young men likelier to perform DIY oil changes, middle-aged men replace starter batteries more
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- Figure 63: Type of work done on vehicle by self, by gender and age, January 2013
- Those who do some sort of DIY work often middle class
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- Figure 64: Type of work done on vehicle by self, by household income, January 2013
- Households with dependent children more likely to replace parts themselves
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- Figure 65: Type of work done on vehicle by self, by presence of children in household, January 2013
- Preowned car owners have highest response toward performing own work
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- Figure 66: Type of work done on vehicle by self, by purchased new, used CPO, or non-CPO, January 2013
- Owners of vehicles 13 years or older the most likely to DIY
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- Figure 67: Type of work done on vehicle by self, by age of vehicle last repaired, January 2013
- Those who shopped at aftermarket retailers likelier to do some DIY work
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- Figure 68: Type of work done on vehicle by self, by stores used to buy auto parts and supplies in past three years, January 2013
Use of the Internet in Relation to Auto Maintenance
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- Key points
- Younger men use internet to aid in DIY auto maintenance
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- Figure 69: Any likelihood of using the internet in relation to auto maintenance, by gender and age, January 2013
- Middle-income households most favorable to using internet for DIY auto maintenance
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- Figure 70: Any likelihood of using the internet in relation to auto maintenance, by household income, January 2013
- Households with children use internet to shop for auto parts
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- Figure 71: Any likelihood of using the internet in relation to auto maintenance, by presence of children in household, January 2013
- Households with CPO vehicles research online
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- Figure 72: Any likelihood of using the internet in relation to auto maintenance, by purchased new, used CPO, or non-CPO, January 2013
- Die-hard enthusiasts most likely to use internet
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- Figure 73: Any likelihood of using the internet in relation to auto maintenance, by attitudes toward auto ownership, care, and maintenance, January 2013
Attitudes toward Auto Ownership, Care, and Maintenance
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- Key points
- Younger/middle-aged men more “die-hard” about their cars than women/older men
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- Figure 74: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
- Least wealthy households most enthusiastic about driving
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- Figure 75: Attitudes toward auto ownership, care, and maintenance, by household income, January 2013
- Middle-income households most likely to want to DIY but don’t know how
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- Figure 76: Attitudes toward auto maintenance, by household income, January 2013
- Partnered respondents most enthusiastic and proud
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- Figure 77: Attitudes toward auto ownership, care, and maintenance, by marital/relationship status, January 2013
- Used car owners more “die-hard” about their cars than new car owners
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- Figure 78: Attitudes toward auto ownership, care, and maintenance, by purchased new, used CPO, or non-CPO, January 2013
- More used car owners signal auto maintenance price pain
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- Figure 79: Attitudes toward auto maintenance, by purchased new, used CPO, or non-CPO, January 2013
- Households owning older vehicles more concerned about complexity of cars
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- Figure 80: Attitudes toward auto ownership, care, and maintenance, by age of vehicle last repaired, January 2013
Perceptions of Auto Parts Retailers and Service Providers
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- Correspondence map: Methodology
- AutoZone, Advanced Auto Parts score big on clean and neat stores
- NAPA perceived to have knowledgeable staff as compared to any other attribute
- Perceptions of inventory critical to success of more dedicated aftermarket retailers
- Most major aftermarket retailers not seen as expensive
- Conveniently located seen as critical factor among consumers
- Distributors such as Carquest and warehouse club Costco have brand awareness issue
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- Figure 81: DIY automotive parts retailers correspondence analysis, January 2013
- Figure 82: Perceptions of auto parts retailers and service providers, January 2013
Impact of Race and Hispanic Origin
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- Key points
- Blacks and Asians less likely to say they’ve done DIY auto maintenance
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- Figure 83: Incidence of DIY work on vehicle, by race/Hispanic origin, January 2013
- Most races, ethnicities visit popular retail formats in similar frequency
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- Figure 84: Stores used to buy auto parts and supplies in past three years, by race/Hispanic origin, January 2013
- AutoZone preferred by blacks and Hispanics
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- Figure 85: Auto stores shopped at in last 12 months for parts and accessories, by race/Hispanic origin, August 2011-August 2012
- Blacks and Hispanics more likely to own used vehicles
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- Figure 86: Vehicle ownership, new, used, and CPO, by race/Hispanic origin, January 2013
- Two out of five Hispanics watch DIY online instructional videos
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- Figure 87: Any likelihood of using the internet in relation to auto maintenance, by race/Hispanic origin, January 2013
- Surprisingly few significant differences in attitudes toward cars by race/Hispanic origin
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- Figure 88: Attitudes toward auto ownership, care, and maintenance, by race/Hispanic origin, January 2013
- Research suggests more black and Hispanic households could be inclined to DIY auto maintenance
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- Figure 89: Attitudes toward auto maintenance, by race/Hispanic origin, January 2013
Appendix – Other Useful Consumer Tables
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- Retail channels
- Stores shopped for parts and accessories in last 12 months
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- Figure 90: Auto stores shopped at in last 12 months for parts and accessories, by auto-motives segmentation, August 2011-August 2012
- Type of shop used for service in last 12 months
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- Figure 91: Type of shop used for auto service in last 12 months, July 2007-August 2012
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- Figure 92: Type of shop used for auto service in last 12 months, by gender, August 2011-August 2012
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- Figure 93: Type of shop used for auto service in last 12 months, by age, August 2011-August 2012
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- Figure 94: Type of shop used for auto service in last 12 months, by race/Hispanic origin, August 2011-August 2012
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- Figure 95: Type of shop used for auto service in last 12 months, by household income, August 2011-August 2012
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- Figure 96: Type of shop used for auto service in last 12 months, by auto-motives segmentation, August 2011-August 2012
- Type of auto service work done in last 12 months
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- Figure 97: Types of auto service work had done in the last 12 months, July 2007-August 2012
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- Figure 98: Types of auto service work had done in the last 12 months, by gender, August 2011-August 2012
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- Figure 99: Types of auto service work had done in the last 12 months, by age, August 2011-August 2012
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- Figure 100: Types of auto service work had done in the last 12 months, by race/Hispanic origin, August 2011-August 2012
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- Figure 101: Types of auto service work had done in the last 12 months, by household income, August 2011-August 2012
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- Figure 102: Types of auto service work had done in the last 12 months, by auto-motives segmentation, August 2011-August 2012
- Shop used for specific types of auto service work done in last 12 months
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- Figure 103: Auto stores shopped at in last 12 months for parts and accessories, August 2011-August 2012
- Mufflers
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- Figure 104: Purchase or installation of mufflers in the last 12 months, July 2007-August 2012
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- Figure 105: Who installed mufflers purchased in the last 12 months, July 2007-August 2012
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- Figure 106: Who installed mufflers purchased in the last 12 months, by age, August 2011-August 2012
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- Figure 107: Who installed mufflers purchased in the last 12 months, by household income, August 2011-August 2012
- Motor oil
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- Figure 108: Purchase or change of motor oil in the last 12 months, July 2007-August 2012
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- Figure 109: Who added/changed the motor oil in the last 12 months, July 2007-August 2012
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- Figure 110: Who added/changed the motor oil in the last 12 months, by gender, August 2011-August 2012
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- Figure 111: Who added/changed the motor oil in the last 12 months, by age, August 2011-August 2012
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- Figure 112: Who added/changed the motor oil in the last 12 months, by race/Hispanic origin, August 2011-August 2012
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- Figure 113: Who added/changed the motor oil in the last 12 months, by household income, August 2011-August 2012
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- Figure 114: Who added/changed the motor oil in the last 12 months, by auto-motives segmentation, August 2011-August 2012
- Age of vehicle last repaired
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- Figure 115: Age of vehicle last repaired, by household size, January 2013
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- Figure 116: Age of vehicle last repaired, by presence of children in household, January 2013
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- Figure 117: Age of vehicle last repaired, by relationship, January 2013
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- Figure 118: Age of vehicle last repaired, by employment, January 2013
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- Figure 119: Age of vehicle last repaired, by primary residence, January 2013
- Incidence of DIY
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- Figure 120: Incidence of DIY work on vehicle, by presence of children in household, January 2013
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- Figure 121: Incidence of DIY work on vehicle, by generation, January 2013
- Stores frequented for parts and supplies
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- Figure 122: Stores used to buy auto parts and supplies in past three years, by generation, January 2013
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- Figure 123: Stores used to buy auto parts and supplies in past three years, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 124: Stores used to buy auto parts and supplies in past three years, by age of vehicle last repaired, January 2013
- Work done by self vs. taken to a professional
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- Figure 125: Type of work done on vehicle by self, by primary residence, January 2013
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- Figure 126: Type of work done on vehicle by self, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 127: Type of work done on vehicle by professional, by household income, January 2013
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- Figure 128: Type of work done on vehicle by professional, by presence of children in household, January 2013
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- Figure 129: Type of work done on vehicle by professional, by vehicle ownership, new, used, and CPO, January 2013
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- Figure 130: Type of work done on vehicle by professional, by age of vehicle last repaired, January 2013
- Use of the internet in relation to auto maintenance
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- Figure 131: Any likelihood of using the internet in relation to auto maintenance, by generation, January 2013
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- Figure 132: Any likelihood of using the internet in relation to auto maintenance, by primary residence, January 2013
- Attitudes toward auto ownership, care, and maintenance
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- Figure 133: Attitudes toward auto ownership, care, and maintenance, by primary residence, January 2013
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- Figure 134: Attitudes toward auto maintenance, by primary residence, January 2013
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- Figure 135: Attitudes toward auto maintenance, by marital/relationship status, January 2013
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- Figure 136: Attitudes toward auto ownership, care, and maintenance, by household size, January 2013
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- Figure 137: Attitudes toward auto ownership, care, and maintenance, by generation, January 2013
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- Figure 138: Attitudes toward auto maintenance, by gender, January 2013
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- Figure 139: Attitudes toward auto maintenance, by age, January 2013
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- Figure 140: Attitudes toward auto maintenance, by presence of children in household, January 2013
- Perceptions of auto parts retailers and service providers
- Perceptions of AutoZone, by demographic
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- Figure 141: Perceptions of AutoZone, by gender and age, January 2013
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- Figure 142: Perceptions of AutoZone, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 143: Perceptions of AutoZone, by Hispanic origin and age, January 2013
- Perceptions of NAPA, by demographic
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- Figure 144: Perceptions of NAPA, by gender and age, January 2013
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- Figure 145: Perceptions of NAPA, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 146: Perceptions of NAPA, by Hispanic origin and age, January 2013
- Perceptions of Advance Auto Parts, by demographic
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- Figure 147: Perceptions of Advance Auto Parts, by gender and age, January 2013
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- Figure 148: Perceptions of Advance Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 149: Perceptions of Advance Auto Parts, by Hispanic origin and age, January 2013
- Perceptions of Pep Boys, by demographic
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- Figure 150: Perceptions of Pep Boys, by gender and age, January 2013
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- Figure 151: Perceptions of Pep Boys, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 152: Perceptions of Pep Boys, by Hispanic origin and age, January 2013
- Perceptions of O’Reilly Auto Parts, by demographic
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- Figure 153: Perceptions of O'Reilly Auto Parts, by gender and age, January 2013
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- Figure 154: Perceptions of O'Reilly Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 155: Perceptions of O'Reilly Auto Parts, by gender and age, January 2013
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- Figure 156: Perceptions of O'Reilly Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 157: Perceptions of O'Reilly Auto Parts, by Hispanic origin and age, January 2013
- Perceptions of Costco, by demographic
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- Figure 158: Perceptions of Costco, by gender and age, January 2013
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- Figure 159: Perceptions of Costco, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 160: Perceptions of Costco, by Hispanic origin and age, January 2013
- Perceptions of Carquest, by demographic
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- Figure 161: Perceptions of Carquest Auto Parts, by gender and age, January 2013
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- Figure 162: Perceptions of Carquest Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 163: Perceptions of Carquest Auto Parts, by Hispanic origin and age, January 2013
- Perceptions of Walmart, by demographic
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- Figure 164: Perceptions of Walmart, by gender and age, January 2013
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- Figure 165: Perceptions of Walmart, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 166: Perceptions of Walmart, by Hispanic origin and age, January 2013
- Perceptions of Sears Auto Center, by demographic
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- Figure 167: Perceptions of Sears Auto Center, by gender and age, January 2013
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- Figure 168: Perceptions of Sears Auto Center, by attitudes toward auto ownership, care, and maintenance, January 2013
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- Figure 169: Perceptions of Sears Auto Center, by Hispanic origin and age, January 2013
- Race and Hispanic origin
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- Figure 170: Type of work done on vehicle by professional, by Hispanic origin and age, January 2013
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- Figure 171: Age of vehicle last repaired, by race/Hispanic origin, January 2013
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- Figure 172: Type of work done on vehicle by professional, by race/Hispanic origin, January 2013
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- Figure 173: Age of vehicle last repaired, by race/Hispanic origin, January 2013
Appendix – Trade Associations
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