Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The people
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- Figure 1: Total U.S. population distribution, by age, 2008-18
- Multicultural America
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- Figure 2: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
- The economy
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- Figure 3: Consumer confidence and unemployment, annual averages, 2000-12
- Median household income continues decline post-recession
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- Figure 4: Median household income in inflation-adjusted dollars, 2001-12*
- Changes to spending habits and reasons
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- Figure 5: Perceived change in spend on 13 consumer categories in 2012 compared to 2011, January 2013
- Spending more
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- Figure 6: Reasons for spending more in 2012 compared to 2011, part I, January 2013
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- Figure 7: Reasons for spending more in 2012 compared to 2011, part II, January 2013
- Spending less
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- Figure 8: Reasons for spending less in 2012 compared to 2011, part I, January 2013
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- Figure 9: Reasons for spending less in 2012 compared to 2011, part II, January 2013
- Expenditure overview
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- Figure 10: Change in consumer expenditure part I, 2007-12 (est.) vs. 2013-17 (forecast)
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- Figure 11: Change in consumer expenditure, part II, 2007-12 (est.) vs. 2013-17 (forecast)
- Behaviors and lifestyles driving spending changes
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- Figure 12: Behaviors driving spending changes, January 2013
- Americans’ conservative views on spending translates to lifestyle changes
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- Figure 13: Lifestyle factors driving spending changes, January 2013
- How extra money is spent
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- Figure 14: How extra money is spent, January 2013
- What we think
Issues in the Market
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- What recession-induced behaviors will consumers continue to practice?
- Has the recession altered perceptions of what is luxury vs. necessity?
- “Self-investment” is a necessity
- Quality improvements, innovation push former necessities to luxury status or obsolescence
- Former luxuries that are now necessities include items related to technology
- How will Millennial spending impact key consumer categories?
- What is the impact of the growing Hispanic population?
The U.S. Five Years Later: The People
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- Key points
- Demographic and social trends impacting the population
- Population and growth projections
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- Figure 15: Total U.S. population trends and projections, 2008-18
- Birthrate
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- Figure 16: Total number of births in the U.S., and fertility rate, 2001-11
- Age structure and growth projections
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- Figure 17: Total U.S. population distribution, by age, 2008-18
- Race and Hispanic origin population size and growth projections
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- Figure 18: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
- Growth in multicultural groups outpaces the (currently) white majority
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- Figure 19: Total U.S. population growth trends, by race/Hispanic origin, 2008-18, 2008-13, and 2013-18
- Marital status
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- Figure 20: Marital status in the U.S., by age, 2012
- Household trends
- Household trends, numbers and size
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- Figure 21: Total U.S. households, 2002-12
- Homeownership
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- Figure 22: Change in homeownership rate in the U.S., by age of householder, 2012 vs. 2007
- Household types
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- Figure 23: Household types in the U.S., by age of householder, 2012
- Presence of children in households
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- Figure 24: Total U.S. households by presence of own children, 2002-12
The U.S. Five Years Later: The Economy
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- Key points
- Macro-economic factors
- GDP and PCE
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- Figure 25: GDP and PCE change from previous period, Q1 2007-Q4 2012
- DPI
- Increased payroll taxes may be to blame for drop in DPI
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- Figure 26: DPI change from previous period, January 2007-January 2013
- Personal economics
- Unemployment and underemployment
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- Figure 27: Unemployment and underemployment, January 2007-February 2013
- Labor force participation
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- Figure 28: Labor force participation rate, January 2007-February 2013
- Consumer confidence
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- Figure 29: Consumer Sentiment Index, January 2007-February 2013
- Unemployment rate impacts consumer confidence
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- Figure 30: Consumer confidence and unemployment, annual averages, 2000-12
- Median household income
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- Figure 31: Median household income in inflation-adjusted dollars, 2001-12*
- Real personal income stagnant
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- Figure 32: Real personal income, 2000-13
- Consumer expenditures
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- Figure 33: Percent change in annual consumer expenditures across 15 categories, 2007-12
Changes to Spending Habits
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- Key points
- Consumers more likely to say they’ve reduced rather than increased spending
- Spending increase on in-home food not just a trade down from dining out, but much more
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- Figure 34: Perceived change in spend on 13 consumer categories in 2012 compared to 2011, January 2013
- Demographics behind changes to spending habits
- Age: younger spending more, older spending less
- Young Boomers most likely to be struggling
- Household income: least affluent continue to cut back, wealthy spending more
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- Figure 35: Perceived change in spend, by gender, age, and household income indexed to the average, January 2013
- Multicultural groups show greatest swings in spending
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- Figure 36: How spending changes by race/Hispanic origin compare to the average, January 2013
Reasons for Spending More/Spending Less
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- Key points
- Key reasons behind changes to spending habits, overall
- Saving money vs. treating
- Price changes
- Change of circumstances
- Switching product type, brand, or store
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- Figure 37: Reasons for spending more/less on 13 consumer categories in 2012 compared to 2011, January 2013
- Reasons for spending more by category
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- Figure 38: Reasons for spending more on 13 consumer categories in 2012 compared to 2011, January 2013
- Reasons for spending less by category
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- Figure 39: Reasons for spending less on 13 consumer categories in 2012 compared to 2011, January 2013
Expenditure Overview
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- Overview
- Key points
- Food (at home)
- Dining out
- Alcoholic beverages (at home)
- Alcohol beverages (out of home)
- Non-alcoholic beverages (at home)
- Beauty and personal care
- Healthcare remedies
- Household care
- Clothing, footwear, and accessories
- Technology and communications
- Vacations and tourism
- Leisure and entertainment
- Home and garden
- Automotive and transport
- Financial services
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- Figure 40: Change in consumer expenditure across 15 categories, 2007-12 (est.) vs. 2013-17 (forecast)
Food (At Home)
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- Key points
- Winners and losers for 2013
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- Figure 41: Total U.S. consumer expenditure on food for at-home consumption at current prices, 2007-12
- Yogurt, snack foods, candy, sugar have benefited from the recession
- It’s all Greek for yogurt
- Speaking of snacks
- How sweet it is
- Sugar and sweeteners
- Baby food and milk have struggled
- Taking care of (fewer) babies…
- Milking it, or not
- Looking forward
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- Figure 42: Total U.S. consumer expenditure and fan chart forecast of food (at home) at current prices, 2007-17
- Changing consumer spending habits
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- Figure 43: Perceived change in spend on in-home food in 2012 compared to 2011, January 2013
- Obesity and health concerns drive a desire for BFY options
- Nation’s economic health factors into spending on food at home
- Rising prices drive increased spending
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- Figure 44: Reasons for spending more/less on in-home food in 2012 compared to 2011, January 2013
- What we think
Dining Out
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- Key points
- Although cautious, consumers are eating out
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- Figure 45: Total U.S. consumer expenditure on dining out at current prices, 2007-12
- Fast food, pizza, and family concepts benefit most from Millennials and Hispanics
- Steakhouses need new menu items and pricing to stay relevant
- Social media helps promote restaurants’ promotions, values, and buzz
- Looking forward
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- Figure 46: Total U.S. consumer expenditure and fan chart forecast of dining out at current prices, 2007-17
- Consumers plan to spend less when dining out this year
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- Figure 47: Perceived change in spend on eating out in 2012 compared to 2011, January 2013
- Most consumers do not order alcoholic beverages when eating out
- Higher incomes translate to increased alcohol sales
- Consumers will continue to spend cautiously on dining out
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- Figure 48: Reasons for spending more/less on eating out in 2012 compared to 2011, January 2013
- What we think
Alcoholic Beverages (At Home)
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- Key points
- Increased innovations inspire curiosity among consumers aged 21+
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- Figure 49: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2007-12
- Millennials drive the market; consumers overall say they are cutting back
- American-made beer and wine, flavored spirits fuel positive performance
- Craft beer
- Domestic wine
- Vodka and whiskey/whisky
- Domestic beer, imported wine, and gin fail to adapt to changing market
- Domestic beer
- Imported wine
- Gin
- Looking forward
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- Figure 50: Total U.S. consumer expenditure and fan chart forecast of alcoholic beverages for at-home consumption at current prices, 2007-17
- Changing consumer spending habits
- Cost of on-premise consumption keeps consumers at home
- Young men most likely to have increased spending
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- Figure 51: Perceived change in spend on alcoholic drinks (in home) in 2012 compared to 2011, January 2013
- Young men dedicate some of their extra earnings to alcohol
- Cost of alcohol main deterrent, while alcohol serves as a treat for others
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- Figure 52: Reasons for spending more/less on alcoholic drinks (at home) in 2012 compared to 2011, January 2013, January 2013
- What we think
Alcoholic Beverages (Out Of Home)
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- Key points
- The on-premise alcohol market is slowly recovering from the economy
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- Figure 53: Total U.S. consumer expenditure on alcoholic beverages (out of home) at current prices, 2007-12
- Fast casual and casual dining restaurants have benefited
- Fine dining restaurants have struggled to maintain sales
- Looking forward
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- Figure 54: Total U.S. consumer expenditure and fan chart forecast of alcoholic beverages (out of home) at current prices, 2007-17
- Changing consumer spending habits
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- Figure 55: Perceived change in spend on alcoholic drinks (out of home) in 2012 compared to 2011, January 2013
- Drinking out of home comes with risk
- Gender, age, affluence factor into spending changes
- Reasons for changes to consumer spending habits
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- Figure 56: Reasons for spending more/less on alcoholic drinks (out of home) in 2012 compared to 2011, January 2013
- What we think
Non-alcoholic Beverages (At Home)
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- Key points
- Price increases, economic woes cause consumers to prioritize purchases
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- Figure 57: Total U.S. consumer expenditure on non-alcoholic beverages at current prices, 2007-12
- Caffeinated segments lead non-alcoholic beverage performance
- Energy drinks
- Coffee
- Calories, agricultural issues inhibit growth in fruit juice, soft drinks
- Carbonated soft drinks
- Fruit juice and juice drinks
- Looking forward
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- Figure 58: Total U.S. consumer expenditure and fan chart forecast of non-alcoholic beverages at current prices, 2007-17
- Consumers stick with status quo in non-alcoholic beverage purchases
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- Figure 59: Comparison of spend on drinks (non-alcoholic) in 2012 compared to 2011, January 2013
- Millennials make room for beverage “treats”
- Price increases spur increased spending, savings inspire cutbacks
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- Figure 60: Reasons for spending more/less on drinks (non-alcoholic) in 2012 compared to 2011, January 2013
- What we think
Beauty and Personal Care
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- Key points
- Beauty industry remains buoyant despite economic downturn
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- Figure 61: Total U.S. consumer expenditure on beauty and personal care at current prices, 2007-12
- Beauty products that replicate professional services drive category growth
- Nail color and care
- Facial skincare
- Little growth among category basics such as shampoo, body care
- Body care
- Shampoo
- Looking forward
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- Figure 62: Total U.S. consumer expenditure and fan chart forecast of beauty and personal care at current prices, 2007-17
- Consumers allocate spending differently depending on segment
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- Figure 63: Perceived change in spend on beauty products and toiletries in 2012 compared to 2011, January 2013
- Young women, Hispanics more apt to treat themselves
- Price increases result in increased spending for some
- Consumers are looking to save money
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- Figure 64: Reasons for spending more/less on beauty products and toiletries in 2012 compared to 2011, January 2013
- What we think
Healthcare Remedies
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- Key points
- Economic downturn has little effect on healthcare industry
- Health insurance coverage and healthcare costs
- PPACA
- Obesity rates
- Americans becoming more proactive about their health
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- Figure 65: Total U.S. consumer expenditure on healthcare remedies at current prices, 2007-12
- Illness prevention and treatment fuels growth in healthcare industry
- Bad news for economy was good news for vitamins
- When prevention isn’t enough
- Product availability limits sales of analgesics
- Looking forward
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- Figure 66: Total U.S. consumer expenditure and fan chart forecast of healthcare remedies at current prices, 2007-17
- Majority maintain status quo in healthcare products spending
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- Figure 67: Perceived change in spend on healthcare products in 2012 compared to 2011, January 2013
- Reasons for changes to consumer spending habits
- Looking for deals leads discussions online
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- Figure 68: Reasons for spending more/less on healthcare products in 2012 compared to 2011, January 2013
- What we think
Household Care
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- Key points
- Household care market relatively stable
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- Figure 69: Total U.S. consumer expenditure on household care products at current prices, 2007-12
- Household paper products continue to see growth
- Single-dose packs and tablets drive sales for dishwashing products
- Laundry care has struggled, but turnaround expected
- Air fresheners struggle
- Household cleaning products also face challenges
- Looking forward
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- Figure 70: Total U.S. consumer expenditure and fan chart forecast of household care at current prices, 2007-17
- Most consumers spending the same amount on household care
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- Figure 71: Perceived change in spend on household care in 2012 compared to 2011, January 2013
- Price increases drive greater expenditure in the category
- Saving money is main reason for spending less
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- Figure 72: Comparison of spend on household care in 2012 compared to 2011, January 2013
- What we think
Clothing, Footwear, and Accessories
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- Key points
- Desire to indulge salvages category volatility caused by economic turmoil
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- Figure 73: Total U.S. consumer expenditure on clothing, footwear, and accessories at current prices, 2007-12
- Men's and women's footwear prospered despite the recession
- Fashion/costume jewelry driven by self-indulgence, desire
- Change in lifestyles and workplace limit demand for men’s dress attire
- Looking forward
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- Figure 74: Total U.S. consumer expenditure and fan chart forecast of clothing, footwear, and accessories at current prices, 2007-17
- Increases in spending on clothing/accessories means sacrifices in other categories
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- Figure 75: Perceived change in spend on clothing and accessories (including footwear) in 2012 compared to 2011, January 2013
- Multicultural groups and their influential roles in apparel/footwear spending
- Apart from price increases, “treats” are key to more spending
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- Figure 76: Reasons for spending more/less on clothing and accessories (including footwear) in 2012 compared to 2011, January 2013
- What we think
Technology and Communications
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- Key points
- Mobile hardware and services drives increased spending
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- Figure 77: Total U.S. consumer expenditure on communications and technology at current prices, 2007-12
- Multifunction devices benefit from the recession
- TVs, single-function handhelds suffer from recessionary trade-offs
- Looking forward
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- Figure 78: Total U.S. consumer expenditure and fan chart forecast of communications and technology at current prices, 2007-17
- Cell plans provide easy lever for trading up and down
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- Figure 79: Perceived change in spend on technology and communications in 2012 compared to 2011, January 2013
- Consumers hold on to core CE purchases for the home
- Middle- and high-income consumers, 18-34s most likely to be spending more
- Tech product release schedule races ahead of consumer needs
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- Figure 80: Reasons for spending more/less on technology and communications in 2012 compared to 2011, January 2013
- What we think
Vacations and Tourism
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- Key points
- Fortunes of the vacation and tourism market tied to economic health
- Staycations provide a temporary answer
- Tech advances allow consumers to search for best deals
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- Figure 81: Total U.S. consumer expenditure on vacations and tourism at current prices, 2007-12
- Travel sentiment provides an indicator of the market
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- Figure 82: Traveler Sentiment Index, March 2007-February 2013
- Lower-cost travel alternatives have benefited from the recession
- Airlines
- Intercity buses
- Accommodations
- Hoteliers and travel agencies struggled
- Hotels
- (Most) travel agencies fortunes fell with recession, bouncing back in aftermath
- Looking forward
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- Figure 83: Total U.S. consumer expenditure and fan chart forecast of vacations and tourism at current prices, 2007-17
- Changing consumer spending habits
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- Figure 84: Perceived change in spend on vacations in 2012 compared to 2011, January 2013
- Spending on vacations largely a factor of household income
- Downwardly mobile consumers still want to go on vacation
- Pricing pressure drives consumers to cut back
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- Figure 85: Reasons for spending more/less on vacations in 2012 compared to 2011, January 2013
- What we think
Leisure and Entertainment
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- Key points
- Leisure and entertainment spend grows steadily post-recession
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- Figure 86: Total U.S. consumer expenditure on leisure and entertainment at current prices, 2007-12
- Cable services and pet products have benefited from the recession
- Cable, satellite TV, and theater
- Pets and pet care
- Video media rentals struggle; gambling takes a hit
- Video media rentals
- Gambling
- Looking forward
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- Figure 87: Total U.S. consumer expenditure and fan chart forecast of leisure and entertainment at current prices, 2007-17
- Consumers are five times more likely to say they are spending less
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- Figure 88: Perceived change in spend on leisure/entertainment in 2012 compared to 2011, January 2013
- Dads likely to be the bigger spenders on leisure and entertainment
- Age and income impact leisure spending
- Lower incomes, home entertainment impacting leisure spending habits
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- Figure 89: Reasons for spending more/less on leisure/entertainment in 2012 compared to 2011, January 2013
- What we think
Home and Garden
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- Key points
- Refocus on home drives home and garden market
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- Figure 90: Total U.S. consumer expenditure on home and garden at current prices, 2007-12
- Major appliances and other big-ticket categories slow to recover
- Signs of growth and change
- Consumers stay focused on home in aftermath of recession
- Looking forward
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- Figure 91: Total U.S. consumer expenditure and fan chart forecast of home and garden at current prices, 2007-17
- Changing consumer spending habits
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- Figure 92: Perceived change in spend on home and garden in 2012 compared to 2011, January 2013
- Economizing mindset puts emphasis on getting the best deal
- Big-ticket categories driven by need, change of circumstance
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- Figure 93: Reasons for spending more/less on home and garden in 2012 compared to 2011, January 2013
- What we think
Automotive and Transportation
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- Key points
- Automotive expenditures up; still below pre-recessionary level
- Motor vehicle sales
- Leisure vehicles
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- Figure 94: Total U.S. consumer expenditure on automotive and transportation, at current prices, 2007-12
- Automotive purchasing benefits from release of pent-up demand
- Automotive service care and DIY auto maintenance relatively stable
- Looking forward
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- Figure 95: Total U.S. consumer expenditure and fan chart forecast of automotive and transportation at current prices, 2007-17
- U.S. may have reached “peak car”; studies show consumers driving less
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- Figure 96: Frequency of using a bike instead of driving, or using public transportation, December 2012
- Urban renewal impacting auto ownership, miles driven, with Millennials
- What we think
Financial Services
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- Key points
- Financial services marketplace still recovering from crisis of 2008
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- Figure 97: Total U.S. consumer expenditures on financial services at current prices, 2007-12
- Portfolio managers have benefited from the impact of the Great Recession
- A number of financial services providers are struggling
- Looking forward
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- Figure 98: Total U.S. consumer expenditure and fan chart forecast of personal financial services at current prices, 2007-17
- Changing consumer habits
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- Figure 99: U.S. savings rate, 2000-12
- Consumers want the industry to help them focus on constraint
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- Figure 100: Have more control of their finances by using a debit card, by age, December 2012
- Younger Baby Boomers least economically secure
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- Figure 101: Financial situation of household, by age, December 2012
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- Figure 102: Total amount saved in all savings and investment accounts, by age, December 2012
- What we think
Behaviors Driving Spending Changes
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- Key points
- Consumers retain budgeting behaviors
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- Figure 103: Behaviors driving spending changes, January 2013
- Consumers say they are paying more attention to prices since recession
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- Figure 104: Spending changes driven by paying more attention to the price of products, by gender, age, and household income, January 2013
- Couponing remains popular
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- Figure 105: Spending changes driven by using coupons/vouchers, by gender, age, and household income, January 2013
- Women, 18-24s, upper-middle-income households thrilled by bargains
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- Figure 106: Spending changes driven by thrill of bargains, by gender, age, and household income, January 2013
Lifestyle Factors Driving Spending Changes
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- Key points
- Cautious approach to spending manifests in other restraints to lifestyle
- “You get what you pay for” doesn’t always apply to quality time with family
- No time (or money) for vacation
- Healthy people, healthy planet
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- Figure 107: Lifestyle factors driving spending changes, January 2013
- Increase in home cooking, once recession driven, now “cool” thing to do
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- Figure 108: Cooking/baking more often from scratch over the past five years, by gender, age, and household income, January 2013
- “Cocooning,” also once a recession concession, remains a focal point
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- Figure 109: Entertaining more at home rather than going out over the past five years, by gender, age, and household income, January 2013
- DIY morphs from financial necessity to point of personal pride
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- Figure 110: Doing more DIY projects over the past five years, by gender, age, and household income, January 2013
How Extra Money is Spent
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- Key points
- Americans’ spending priorities in 2013 trend similarly to those in 2008
- Paying off debt and saving money are top priorities
- More respondents shift extra funds to college savings
- Dining out remains at the top of the list—but for a much smaller share of respondents
- Fewer shift “extra” money toward vacations
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- Figure 111: How extra money is spent, January 2013 vs. July 2008
- Millennials more inclined to spend across a variety of categories
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- Figure 112: How extra money is spent, Millennials vs. the average, January 2013 vs. July 2008
Appendix: Population and Demographics Tables
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- Figure 113: Total U.S. population trends and projections, 2000-18
- Figure 114: Total number of births in the U.S., and fertility rate, 2001-11
- Figure 115: Population, by age, 2008-18
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- Figure 116: Total U.S. population by race/Hispanic origin, 2008-18
- Figure 117: Marital status in the U.S., by age, 2012
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- Figure 118: Total U.S. households, 2002-12
- Figure 119: Household types in the U.S., by age of householder, 2012
- Figure 120: Total U.S. households, by presence of own children, 2002-12
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- Figure 121: Homeownership rate in the U.S., by age of householder, 2001-12
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Appendix: Market Size Tables
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- Figure 122: Total U.S. consumer expenditure on food for at-home consumption at current prices, 2007-12
- Figure 123: Total U.S. consumer expenditure on food for at-home consumption at inflation-adjusted prices, 2007-17
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- Figure 124: Total U.S. consumer expenditure on dining out at current and constant prices, 2007-17
- Figure 125: Total U.S. consumer expenditure on dining out at inflation-adjusted prices, 2007-17
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- Figure 126: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption, at current prices, 2007-17
- Figure 127: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption at inflation-adjusted prices, 2007-17
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- Figure 128: Total U.S. consumer expenditure on alcoholic beverages (out of home) at current prices, 2007-17
- Figure 129: Total U.S. consumer expenditure on alcoholic beverages (out of home) at inflation-adjusted prices, 2007-17
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- Figure 130: Total U.S. consumer expenditure on non-alcoholic beverages at current prices, 2007-17
- Figure 131: Total U.S. consumer expenditure on non-alcoholic beverages at inflation-adjusted prices, 2007-17
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- Figure 132: Total U.S. consumer expenditure on beauty and personal care at current prices, 2007-17
- Figure 133: Total U.S. consumer expenditure on beauty and personal care at inflation-adjusted prices, 2007-17
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- Figure 134: Total U.S. consumer expenditure on healthcare remedies at current prices, 2007-17
- Figure 135: Total U.S. consumer expenditure on healthcare remedies at inflation-adjusted prices, 2007-17
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- Figure 136: Total U.S. consumer expenditure on household care products at current prices, 2007-17
- Figure 137: Total U.S. consumer expenditure on household care products at inflation-adjusted prices, 2007-17
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- Figure 138: Total U.S. consumer expenditure on clothing, footwear, and accessories at current prices, 2007-17
- Figure 139: Total U.S. consumer expenditure on clothing, footwear, and accessories at inflation-adjusted prices, 2007-17
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- Figure 140: Total U.S. consumer expenditure on communications and technology at current prices, 2007-17
- Figure 141: Total U.S. consumer expenditure on communications and technology at inflation-adjusted prices, 2007-17
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- Figure 142: Total U.S. consumer expenditure on vacations and tourism at current prices, 2007-17
- Figure 143: Total U.S. consumer expenditure on vacations and tourism at inflation-adjusted prices, 2007-17
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- Figure 144: Total U.S. consumer expenditure on leisure and entertainment at current prices, 2007-17
- Figure 145: Total U.S. consumer expenditure on leisure and entertainment at inflation-adjusted prices, 2007-17
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- Figure 146: Total U.S. consumer expenditure on home and garden at current prices, 2007-17
- Figure 147: Total U.S. consumer expenditure on home and garden at inflation-adjusted prices, 2007-17
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- Figure 148: Total U.S. consumer expenditure on automotive and transportation at current prices, 2007-17
- Figure 149: Total U.S. consumer expenditure on automotive and transportation at inflation-adjusted prices, 2007-17
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- Figure 150: Total U.S. consumer expenditure on personal finance at current prices, 2007-17
- Figure 151: Total U.S. consumer expenditure on personal finance at inflation-adjusted prices, 2007-17
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Appendix: Changes to Spending Habits
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- Figure 152: Perceived change in spend, in order of spending more by spending category, January 2013
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- Figure 153: Perceived change in spend, in order of spending about the same by spending category, January 2013
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- Figure 154: Perceived spending less vs. spending more, by spending category, January 2013
- Figure 155: Perceived change in spend, in order of spending less, by spending category, January 2013
- Spending more compared to last year
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- Figure 156: Perceived spending more, by spending category, by gender, January 2013
- Figure 157: Perceived spending more, by spending category, by age, January 2013
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- Figure 158: Perceived spending more, by spending category, by household income, January 2013
- Figure 159: Perceived spending more, by spending category, by gender and age, January 2013
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- Figure 160: Perceived spending more, by spending category, by race/Hispanic origin, January 2013
- Figure 161: Perceived spending more, by spending category, by generation, January 2013
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- Figure 162: Perceived spending more, by spending category, by presence of children in household, January 2013
- Figure 163: Perceived spending more, by spending category, by mother/father status, January 2013
- Spending about the same
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- Figure 164: Perceived spending about the same, by spending category, by gender, January 2013
- Figure 165: Perceived spending about the same, by spending category, by age, January 2013
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- Figure 166: Perceived spending about the same, by spending category, by household income, January 2013
- Figure 167: Perceived spending about the same, by spending category, by gender and age, January 2013
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- Figure 168: Perceived spending about the same, by spending category, by race/Hispanic origin, January 2013
- Figure 169: Perceived spending about the same, by spending category, by generation, January 2013
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- Figure 170: Perceived spending about the same, by spending category, by presence of children in household, January 2013
- Figure 171: Perceived spending about the same, by spending category, by mother/father, January 2013
- Spending less
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- Figure 172: Perceived spending less, by spending category, by gender, January 2013
- Figure 173: Perceived spending less, by spending category, by age, January 2013
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- Figure 174: Perceived spending less, by spending category, by household income, January 2013
- Figure 175: Perceived spending less, by spending category, by gender and age, January 2013
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- Figure 176: Perceived spending less, by spending category, by race/Hispanic origin, January 2013
- Figure 177: Perceived spending less, by spending category, by generation, January 2013
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- Figure 178: Perceived spending less, by spending category, by presence of children in household, January 2013
- Figure 179: Perceived spending less, by spending category, by mother/father, January 2013
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Appendix: Reasons for Spending More/Less
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- Figure 180: Reasons for spending more on 13 consumer categories in 2012 compared to 2011, January 2013
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- Figure 181: Reasons for spending less on 13 consumer categories in 2012 compared to 2011, January 2013
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Appendix: Behaviors Driving Spending Changes
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- Figure 182: Behaviors driving spending changes, by gender, January 2013
- Figure 183: Behaviors driving spending changes, by age, January 2013
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- Figure 184: Behaviors driving spending changes, by household income, January 2013
- Figure 185: Behaviors driving spending changes, by gender and age, January 2013
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- Figure 186: Behaviors driving spending changes, by race/Hispanic origin, January 2013
- Figure 187: Behaviors driving spending changes, by generation, January 2013
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- Figure 188: Behaviors driving spending changes, by presence of children in household, January 2013
- Figure 189: Behaviors driving spending changes, by mother/father, January 2013
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Appendix: Lifestyle Factors Driving Spending Changes
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- Figure 190: Lifestyle factors driving spending changes, by gender, January 2013
- Figure 191: Lifestyle factors driving spending changes, by age, January 2013
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- Figure 192: Lifestyle factors driving spending changes, by household income, January 2013
- Figure 193: Lifestyle factors driving spending changes, by gender and age, January 2013
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- Figure 194: Lifestyle factors driving spending changes, by race/Hispanic origin, January 2013
- Figure 195: Lifestyle factors driving spending changes, by generation, January 2013
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- Figure 196: Lifestyle factors driving spending changes, by presence of children in household, January 2013
- Figure 197: Lifestyle factors driving spending changes, by mother/father, January 2013
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Appendix: How Extra Money is Spent
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- Figure 198: How extra money is spent, by gender, January 2013
- Figure 199: How extra money is spent, by age, January 2013
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- Figure 200: How extra money is spent, by household income, January 2013
- Figure 201: How extra money is spent, by gender and age, January 2013
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- Figure 202: How extra money is spent, by race/Hispanic origin, January 2013
- Figure 203: How extra money is spent, by generation, January 2013
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- Figure 204: How extra money is spent, by presence of children in household, January 2013
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