Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK ethnic restaurant/takeaway market size and forecast, 2007-17
- Market factors
- Companies, brands and innovation
- Companies and products
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- Figure 2: Selected ethnic restaurant/takeaway chains, by outlet numbers, 2010-12
- Who’s innovating?
- The consumer
- Frequency of visiting ethnic restaurants/takeaways
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- Figure 3: Frequency of visiting ethnic restaurants/takeaways, November 2012
- Reasons for visiting ethnic restaurants/takeaways
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- Figure 4: Reasons for visiting an ethnic restaurant/takeaway, November 2012
- Use of and interest in ethnic restaurants/takeaways
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- Figure 5: Use of and interest in ethnic restaurants/takeaways, November 2012
- Factors influencing ethnic restaurant choice
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- Figure 6: Factors influencing which ethnic restaurants diners visit, November 2012
- Attitudes towards ethnic restaurants/takeaways
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- Figure 7: Attitudes towards ethnic restaurants/takeaways, November 2012
- What we think
Issues in the Market
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- How can ethnic restaurants/takeaways lesson their vulnerability to consumer cutbacks?
- What can ethnic restaurants/takeaways learn from retail innovation?
- How can new flavour trends be effectively brought to market?
- How can non-specialist foodservice operators capitalise on the growth in interest in ethnic cuisine?
Trend Application
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- A holiday on the high street
- Targeting young diners with shorter menus and faster service formats
- Using health trends to capitalise on all-day dining opportunities
Market Drivers
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- Key points
- Consumer confidence is improving marginally but a cautious approach to spending lingers
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- Figure 8: Trends in how respondents would describe their financial situation, by healthy status, February 2009-February 2013
- Figure 9: GfK NOP Consumer Confidence Index, monthly, 2007-13
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- Figure 10: Consumer spending priorities (after bills), February 2010- February 2013
- Mexican restaurants use entertainment to reduce their vulnerability to cutbacks
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- Figure 11: Agreement with the selected life style statements, by types of restaurants visited in the last three months, 2012
- Communal dining opportunities
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- Figure 12: UK households, by size, 2007-17
- Special occasion dining venues should appeal to Britain’s aging population
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- Figure 13: Trends in the age structure of the UK population, 2007-17
- Moving away from the ‘jack of all trades, master of none’ approach
- Horsemeat scandal results in greater demand for transparency and British food
- Skills gap
Competitive Context – In and Out of Home
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- Key points
- Out of home
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- Figure 14: Percentage-point change in types of restaurants visited in the last three months, by descending usage, 2010-12
- In home
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- Figure 15: Percentage-point change in types of cooking sauces used, in descending order of usage, 2008-12
- Street food vendors stay ahead of retail with new products and cuisines
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- Figure 16: Percentage-point change in varieties of ready meals used, in descending order of usage, 2008-12
- Ethnic food in retail develops portability and health
- Demand for ethnic snacks
- Restaurants expand retail ranges
- Retail examples suggest potential for ethnic restaurants to appeal more directly to families
Who’s Innovating?
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- Key points
- Tailored formats and explicit positioning
- High footfall areas
- Well-defined formats
- Bringing specialism to the fore
- Technology updates
- Website functionality
- Regular engagement and immediate interaction
Market Size and Forecast
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- Key points
- Total market size and forecast
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- Figure 17: UK ethnic restaurant/takeaway market size and forecast, 2007-17
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- Figure 18: UK ethnic restaurant/takeaway market size and forecast, 2007-17
- Market segmentation
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- Figure 19: UK ethnic restaurant market size and forecast, 2007-17
- Figure 20: UK ethnic takeaway market size and forecast, 2007-17
- Forecast methodology
Companies and Products
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- Key points
- Indian – Sector overview
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- Figure 21: Selected Indian restaurant/takeaway chains, by outlet numbers, 2010-12
- Chinese – Sector overview
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- Figure 22: Selected Chinese restaurant/takeaway chains, by outlet numbers, 2010-12
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- Figure 23: Ping Pong Limited, financial performance, 2010-12
- Japanese – Sector overview
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- Figure 24: Selected Japanese restaurant/takeaway chains, by outlet numbers, 2010-12
- YO! Sushi
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- Figure 25: Yo! Sushi UK, Financial Performance, 2009-11
- Itsu
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- Figure 26: Itsu UK, Financial Performance, 2009-11
- Wasabi
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- Figure 27: Wasabi Limited, Financial Performance, 2010-11
- Abokado
- Other Asian – Sector overview
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- Figure 28: Selected other Asian restaurant/takeaway chains, by outlet numbers, 2010-11
- Pan Asian buffets
- Focus on gaining market share
- Wagamama
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- Figure 29: Key financials for Wagamama Limited, 2009/10-11/12
- Pho
- South American/Mexican – Sector overview
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- Figure 30: Selected South American/Mexican restaurant/takeaway chains, by outlet numbers, 2010-11
- Chiquito
- Chimichanga
- Las Iguanas
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- Figure 31: Las Iguanas Limited, financial performance, 2009/10 -2011/12
- Wahaca
Frequency of Visiting Ethnic Restaurants/Takeaways
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- Key points
- Frequency of visiting ethnic restaurants/takeaways
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- Figure 32: Frequency of visiting ethnic restaurants/takeaways, November 2012
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- Figure 33: Frequency of visiting ethnic restaurants/takeaways, February-November 2012
- Mixed fortunes in terms of ethnic food consumption out of home
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- Figure 34: Indian, Chinese and Thai food – average grams purchased per person per week, out of home in the UK, 2001/02-11
- Figure 35: Indian, Chinese and Thai food – average grams purchased per person per week out of home in the UK, by region, 2010 and 2011
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- Figure 36: Pizza – average grams purchased per person per week out of home in the UK, by selected regions, 2001/02-11
Reasons for Visiting Ethnic Restaurants/Takeaways
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- Key points
- Specific targeting could help drive the market forward
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- Figure 37: Reasons for visiting an ethnic restaurant/takeaway, November 2012
- Are ethnic restaurants missing out on an opportunity to target those looking for a regular treat?
- Using events to drive footfall
- Promotional deals are currently a more effective footfall driver for takeaways/home deliveries than ethnic restaurants
Use of and Interest in Ethnic Restaurants/Takeaways
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- Key points
- Significant future demand for niche ethnic cuisine types such as Malaysian and South American
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- Figure 38: Use of and interest in ethnic restaurants/takeaways, November 2012
- Fusion dishes and menus can support familiarity with new ingredients and cuisine
- Chinese (Cantonese/Peking)
- Indian (Tandoori/Balti)
- Mexican (eg fajitas, burritos)
- Thai
- Middle Eastern (eg Turkish, Lebanese etc)
- Japanese (including sushi)
- Caribbean
- North African (eg Moroccan)
- Malaysian
- South American (eg Brazilian, Argentinian)
- Vietnamese
- Korean
- Indonesian
Factors Influencing Ethnic Restaurant Choice
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- Key points
- Authenticity and word-of-mouth recommendations are key drivers
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- Figure 39: Factors influencing which ethnic restaurants diners visit, November 2012
- Low price versus price promotions
Attitudes towards Ethnic Restaurants/Takeaways
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- Key points
- Balancing demand for authenticity and guidance/assurances
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- Figure 40: Attitudes towards ethnic restaurants/takeaways, November 2012
- Evolution of ethnic buffet concepts
- A quarter of ethnic restaurant/takeaway diners buy supermarket versions instead
- Opportunities for thalis and small plates
- Dessert expansion
- Opportunity for more concepts using ethnic flavours in British dishes
- Leveraging healthy eating trends to appeal to more day parts
- An increasingly visual marketplace
- CHAID analysis – Ethnic Restaurants and Takeaways – March 2013
- Methodology
- ‘Experience’ of eating out should be leveraged to compete with supermarket options
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- Figure 41: Ethnic Restaurants and Takeaways – CHAID – Tree output, March 2013
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- Figure 42: Ethnic Restaurants and Takeaways – CHAID – Table output, March 2013
Appendix – Market Drivers
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- Figure 43: Trends in how respondents would describe their financial situation, February 2009-February 2013
- Figure 44: Consumer spending priorities (after bills), February 2010-February 2013
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Appendix – Market Size and Forecast
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- Figure 45: UK ethnic restaurant/takeaway market size and forecast, 2007-17
- Figure 46: UK ethnic restaurant/takeaway market size and forecast, 2007-17
- Figure 47: Best- and worst-case forecasts for UK ethnic restaurant/takeaway market, 2012-17
- Figure 48: UK ethnic restaurant market size and forecast, 2007-17
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- Figure 49: Best- and worst-case forecasts for UK ethnic restaurant, 2012-17
- Figure 50: UK ethnic takeaway market size and forecast, 2007-17
- Figure 51: Best- and worst-case forecasts for UK ethnic takeaway, 2012-17
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Appendix – Frequency of Visiting Ethnic Restaurants/Takeaways
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- Figure 52: Frequency of visiting ethnic restaurants/takeaways, November 2012
- Figure 53: Frequency of visiting ethnic restaurant for a sit-down meal, by demographics, November 2012
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- Figure 54: Frequency of visiting ethnic ordered takeaway/home delivery, by demographics, November 2012
- Figure 55: Frequency of visiting ethnic ordered takeaway/home delivery, by demographics, November 2012 (continued)
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- Figure 56: Use of ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012
- Figure 57: Use of ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012 (continued)
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- Figure 58: Use of ethnic restaurants/takeaways, by frequency of visiting ethnic restaurants, November 2012
- Figure 59: Factors influencing which ethnic restaurants diners visit, by frequency of visiting ethnic restaurants, November 2012
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- Figure 60: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012
- Figure 61: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012 (continued)
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- Figure 62: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting ethnic restaurants, November 2012
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Appendix – Reasons for Visiting Ethnic Restaurants/Takeaways
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- Figure 63: Reasons for visiting an ethnic restaurant/takeaway, November 2012
- Figure 64: Most popular reasons for visiting an ethnic restaurant, by demographics, November 2012
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- Figure 65: Next most popular reasons for visiting an ethnic restaurant, by demographics, November 2012
- Figure 66: Most popular reasons for ordering a takeaway, by demographics, November 2012
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- Figure 67: Next most popular reasons for ordering a takeaway, by demographics, November 2012
- Figure 68: Factors influencing which ethnic restaurants diners visit, by most popular reasons for visiting an ethnic restaurant, November 2012
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- Figure 69: Factors influencing which ethnic restaurants diners visit, by next most popular reasons for visiting an ethnic restaurant, November 2012
- Figure 70: Attitudes towards ethnic restaurants/takeaways, by most popular reasons for visiting an ethnic restaurant, November 2012
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- Figure 71: Attitudes towards ethnic restaurants/takeaways, by next most popular reasons for visiting an ethnic restaurant, November 2012
- Figure 72: Attitudes towards ethnic restaurants/takeaways, by most popular reasons for ordering a takeaway, November 2012
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- Figure 73: Attitudes towards ethnic restaurants/takeaways, by next most popular reasons for ordering a takeaway, November 2012
- Figure 74: Reasons for visiting an ethnic restaurant, by most popular ethnic restaurants/takeaways, November 2012
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- Figure 75: Reasons for visiting an ethnic restaurant, by next most popular ethnic restaurants/takeaways, November 2012
- Figure 76: Reasons for visiting an ethnic restaurant, by other ethnic restaurants/takeaways, November 2012
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- Figure 77: Reasons for ordering a takeaway, by most popular ethnic restaurants/takeaways, November 2012
- Figure 78: Reasons for ordering a takeaway, by next most popular ethnic restaurants/takeaways, November 2012
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- Figure 79: Reasons for ordering a takeaway, by other ethnic restaurants/takeaways, November 2012
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Appendix – Use of and Interest in Ethnic Restaurants/ Takeaways
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- Figure 80: Use of and interest in ethnic restaurants/takeaways, November 2012
- Figure 81: Use of and interest in Chinese and Indian restaurants/takeaways, by demographics, November 2012
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- Figure 82: Use of and interest in Thai and middle eastern restaurants/takeaways, by demographics, November 2012
- Figure 83: Use of and interest in Mexican/Tex-Mex and Japanese restaurants/takeaways, by demographics, November 2012
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- Figure 84: Use of and interest in Korean and Caribbean restaurants/takeaways, by demographics, November 2012
- Figure 85: Use of and interest in Malaysian and North African restaurants/takeaways, by demographics, November 2012
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- Figure 86: Use of and interest in Vietnamese and Indonesian restaurants/takeaways, by demographics, November 2012
- Figure 87: Use of and interest in South American restaurants/takeaways, by demographics, November 2012
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- Figure 88: Factors influencing which ethnic restaurants diners visit, by most popular ethnic restaurants/takeaways, November 2012
- Figure 89: Factors influencing which ethnic restaurants diners visit, by next most popular ethnic restaurants/takeaways, November 2012
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- Figure 90: Factors influencing which ethnic restaurants diners visit, by other ethnic restaurants/takeaways, November 2012
- Figure 91: Attitudes towards ethnic restaurants/takeaways, by most popular ethnic restaurants/takeaways, November 2012
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- Figure 92: Attitudes towards ethnic restaurants/takeaways, by next most popular ethnic restaurants/takeaways, November 2012
- Figure 93: Attitudes towards ethnic restaurants/takeaways, by other ethnic restaurants/takeaways, November 2012
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- Figure 94: Frequency of visiting ethnic restaurants, by most popular ethnic restaurants/takeaways, November 2012
- Figure 95: Frequency of visiting ethnic restaurants, by next most popular ethnic restaurants/takeaways, November 2012
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- Figure 96: Frequency of visiting ethnic restaurants, by other ethnic restaurants/takeaways, November 2012
- Figure 97: Frequency of visiting takeaways, by most popular ethnic restaurants/takeaways, November 2012
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- Figure 98: Frequency of visiting takeaways, by next most popular ethnic restaurants/takeaways, November 2012
- Figure 99: Frequency of visiting takeaways, by other ethnic restaurants/takeaways, November 2012
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Appendix – Factors Influencing Ethnic Restaurant Choice
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- Figure 100: Factors influencing which ethnic restaurants diners visit, November 2012
- Figure 101: Most popular factors influencing which ethnic restaurants diners visit, by demographics, November 2012
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- Figure 102: Next most popular factors influencing which ethnic restaurants diners visit, by demographics, November 2012
- Figure 103: Factors influencing which ethnic restaurants diners visit, by most popular factors influencing which ethnic restaurants diners visit, November 2012
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- Figure 104: Factors influencing which ethnic restaurants diners visit, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
- Figure 105: Attitudes towards ethnic restaurants/takeaways, by most popular factors influencing which ethnic restaurants diners visit, November 2012
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- Figure 106: Attitudes towards ethnic restaurants/takeaways, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
- Figure 107: Frequency of visiting ethnic restaurants, by most popular factors influencing which ethnic restaurants diners visit, November 2012
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- Figure 108: Frequency of visiting ethnic restaurants, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
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Appendix – Attitudes towards Ethnic Restaurants/Takeaways
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- Figure 109: Attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 110: Most popular attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
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- Figure 111: Next most popular attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
- Figure 112: Other attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
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- Figure 113: Attitudes towards ethnic restaurants/takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 114: Attitudes towards ethnic restaurants/takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 115: Attitudes towards ethnic restaurants/takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 116: Factors influencing which ethnic restaurants diners visit, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 117: Factors influencing which ethnic restaurants diners visit, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 118: Use of ethnic restaurants/takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 119: Use of ethnic restaurants/takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 120: Use of ethnic restaurants/takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 121: Reasons for visiting an ethnic restaurant, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 122: Reasons for visiting an ethnic restaurant, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 123: Reasons for ordering a takeaway, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 124: Reasons for ordering a takeaway, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 125: Reasons for ordering a takeaway, by other attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 126: Frequency of visiting ethnic restaurants, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 127: Frequency of visiting ethnic restaurants, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 128: Frequency of visiting ethnic restaurants, by other attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 129: Frequency of visiting takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
- Figure 130: Frequency of visiting takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
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- Figure 131: Frequency of visiting takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012
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