Table of Contents
Introduction
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- Definition
- Financial definitions
- VAT
- Sales per store, sales per sq m
- Other
- Abbreviations
Executive Summary
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- Sector size and forecast
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- Figure 1: Online grocery retail sales and forecast (incl. VAT), 2007-17
- Market factors
- Companies, brands and innovation
- Market shares
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- Figure 2: Leading online grocers’ shares of online grocery sales, 2011 and 2012
- Proportion of total sales
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- Figure 3: Leading multichannel grocers’ estimated percentage of total sales generated online, 2008-12
- Online category allocation
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- Figure 4: Breakdown of online product offer, by category, leading grocers, January 2013
- The consumer
- Usage of online grocery
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- Figure 5: The consumer: Usage of online grocery shopping, November 2012
- Where they shop
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- Figure 6: The consumer: Retailers used for most grocery shopping, online and online/in-store total, November 2012
- Reasons for not shopping online
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- Figure 7: The consumer: Reasons for not shopping for groceries online, November 2012
- Mobile, tablet and smart TV shopping
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- Figure 8: The consumer: New-tech shopping activities done or would consider doing, November 2012
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- Figure 9: The consumer: New-tech shopping activities done or would consider doing, smartphone and tablet apps, November 2012
- Online services used or considered
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- Figure 10: The consumer: Online shopping services used or would consider using, online grocery shoppers, November 2012
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- Figure 11: The consumer: Online shopping services would consider using, non-online grocery shoppers, November 2012
- What we think
Issues in the Market
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- How big is m-commerce in grocery?
- What is the role of stores in an online future?
- Should Morrisons buy Ocado?
- What services do shoppers want?
- Can online retailing be truly sustainable?
Trend Applications
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- Inspire trend: Life Hacking
- Inspire trend: Collective Intelligence
- Mintel Futures: Human
Broader Market Environment
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- Key points
- Economic context
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- Figure 12: UK: Consumer confidence levels, February 2012-January 2013
- Figure 13: Retail prices index and average weekly earnings: Annual % change, July 2009-December 2012
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- Figure 14: UK: Consumer prices index: Annual % change, January 2012-January 2013
- Demographic trends
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- Figure 15: England: One-person households as percentage of all households (projected from 2008 data), 2008-28
- Figure 16: Great Britain: Mid-year population projections, proportion of over-65s, 2012-21
Consumer Spending on Key Categories
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- Key points
- Food and drink
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- Figure 17: UK: Breakdown of spending on food, beverages and tobacco, 2012
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- Figure 18: UK: Consumer spending on in-home food, beverages and tobacco (inc VAT), 2008-12
- Non-food FMCGs
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- Figure 19: UK: Consumer spending on personal care, household and over-the-counter pharmaceutical products (inc VAT), 2008-12
- Total potential market
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- Figure 20: UK: Estimated online grocery retail sales as proportion of spending on in-home food, beverages, tobacco and FMCGs, 2008-12
Sector Size and Forecast
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- Key points
- The sector forecast
- M-commerce
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- Figure 21: Online grocery retail sales and forecast (incl. VAT), 2007-17
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- Figure 22: Online grocery retail sales and forecast (incl. VAT), at current and constant prices, 2007-17
- Proportion of all grocery sales
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- Figure 23: Online grocery sales as percentage of all grocers’ sector sales, 2007-17
- The Mintel forecast
Strengths and Weaknesses
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- Strengths
- Weaknesses
The Consumer: Who Shops Online
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- Key points
- What we asked
- Usage of online shopping
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- Figure 24: The consumer: Usage of online grocery shopping, November 2012
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- Figure 25: The consumer: Proportion doing all or most of their grocery shopping online or having never shopped for groceries online, 2011-13
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- Figure 26: The consumer: Usage of online grocery shopping, average age/socio-economic group, November 2012
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- Figure 27: The consumer: Usage/non-usage of online grocery shopping, by presence of children in household, November 2012
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- Figure 28: The consumer: Participation in online grocery shopping, by retailers used for main grocery shop, selected retailers, November 2012
The Consumer: Where They Shop
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- Key points
- What we asked
- Where they shop
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- Figure 29: The consumer: Retailers used for most grocery shopping, online and online/in-store total, November 2012
- By age and affluence
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- Figure 30: The consumer: Main retailers used for online grocery shopping, average age and socio-economic group, November 2012
- By main grocery retailer used
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- Figure 31: The consumer: Usage of online grocery shopping, by retailer used for most grocery shopping whether online or in-store, November 2012
- By main grocery retailer used online
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- Figure 32: The consumer: Usage of online grocery shopping, by retailer used for most grocery shopping online, November 2012
The Consumer: Reasons For Not Shopping Online
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- Key points
- What we asked
- Why they don’t shop for groceries online
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- Figure 33: The consumer: Reasons for not shopping for groceries online, November 2012
- By age and affluence
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- Figure 34: The consumer: Reasons for not shopping for groceries online, average age and affluence, November 2012
- By interest in online shopping
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- Figure 35: The consumer: Reasons for not shopping for groceries online, by usage/interest in usage of online shopping, November 2012
- By grocery retailer used
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- Figure 36: The consumer: Reasons for not shopping for groceries online, by retailer used for most grocery shopping in-store, November 2012
The Consumer: Mobile, Tablet and Smart TV Shopping
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- Key points
- What we asked
- Activities online shoppers use or would consider
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- Figure 37: The consumer: New-tech shopping activities done or would consider doing, November 2012
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- Figure 38: The consumer: New-tech shopping activities done or would consider doing, smartphone and tablet apps, November 2012
- Demographics: ‘Have done’
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- Figure 39: The consumer: New-tech shopping activities done, average age/socio-economic group, November 2012
- Demographics: ‘Would consider’
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- Figure 40: The consumer: New-tech shopping activities would consider doing, average age/socio-economic group, November 2012
- M-commerce and t-commerce activities, by frequency of online shop
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- Figure 41: The consumer: M-commerce and t-commerce activities done, by frequency of online grocery shopping, November 2012
The Consumer: Online Services Used or Considered
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- Key points
- What we asked
- The appeal of services to online and offline shoppers
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- Figure 42: The consumer: Online shopping services used or would consider using, online grocery shoppers, November 2012
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- Figure 43: The consumer: Online shopping services would consider using, non-online grocery shoppers, November 2012
- Usage of services by frequency of shop
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- Figure 44: The consumer: Online shopping services used, by usage of online shopping, November 2012
- Demographics: online shoppers
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- Figure 45: The consumer: Online shopping services used, average age and socio-economic group, November 2012
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- Figure 46: The consumer: Online shopping services would consider using, average age and socio-economic group, November 2012
The Consumer: Profiling Online Shoppers
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- Key points
- Charting consumer breakdowns
- Demographic composition
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- Figure 47: The consumer: Breakdown, by gender, November 2012
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- Figure 48: The consumer: Breakdown, by age, November 2012
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- Figure 49: The consumer: Breakdown, by socio-economic group, November 2012
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- Figure 50: The consumer: Breakdown, by urban/rural, November 2012
Who’s Innovating?
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- Key points
- Morrisons ventures into the online market
- Flexible delivery and pick-up options for busy on-the-go consumers
- More ‘Dark Stores’ see the light
- Independent operators tap into trend for specialist produce
- Department stores target market for high end groceries and foodie gifts
Leading Retailers and Market Shares
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- Key points
- Market shares in brief
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- Figure 51: Leading online grocers’ shares of online grocery sales, 2011 and 2012
- Leading retailers
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- Figure 52: Leading online grocers’ estimated revenues (excl. VAT), 2008-12
- Figure 53: Leading multichannel grocers’ estimated percentage of total sales generated online, 2008-12
- Market shares in detail
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- Figure 54: Leading online grocers’ shares of online grocery sales, 2008-12
- Average orders
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- Figure 55: Average online order value, Ocado and J. Sainsbury, 2011/12
- Mobile capability
- Other food and drink retailers
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- Figure 56: Major home shopping food specialists, total turnover (excl. VAT, incl. non-online sales), 2008-11
- End-to-end fulfilment
- Distribution developments
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- Figure 57: Leading online grocers’ store/fulfilment centre numbers, March 2013
- Collection innovations
Company Profiles
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- Retailers’ propositions
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- Figure 58: Leading online food retailers’ comparison data, 2013
- Profiling retailers’ shoppers
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- Figure 59: Leading grocers: Index of participation in online shopping, by gender relative to overall index of participation in online shopping, November 2012
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- Figure 60: Leading grocers: Index of participation in online shopping, by age relative to overall index of participation in online shopping, November 2012
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- Figure 61: Leading grocers: Index of participation in online shopping, by socio-economic group relative to overall index of participation in online shopping, November 2012
- Amazon.com Inc
- Asda
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- Figure 62: Asda’s online grocery product mix, based on count of available product lines on website, January 2013
- Ocado
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- Figure 63: Ocado’s online grocery product mix, based on count of available product lines on website, January 2013
- J. Sainsbury
- Tesco
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- Figure 64: Tesco’s online grocery product mix, based on count of available product lines on website, January 2013
- Waitrose
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- Figure 65: Waitrose’s online grocery product mix, based on count of available product lines on the website, January 2013
Brand Communication and Promotion
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- Key points
- Adspend back on the rise in 2012
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- Figure 66: Total main media adspend in the UK online grocery retailing sector, 2009-12
- Tesco dominates advertising landscape
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- Figure 67: Leading advertisers in the UK online grocery retailing sector, 2009-12
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- Figure 68: Share of main media adspend in the UK online grocery retailing sector, by company, 2012
- Internet increasingly popular as advertising channel
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- Figure 69: Adspend in the UK online grocery retailing sector, by media type, 2011 and 2012
Appendix – The Consumer: Who Shops Online
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- Figure 70: Usage of online shopping, November 2012
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- Figure 71: Most popular usage of online shopping, by demographics, November 2012
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- Figure 72: Next most popular usage of online shopping, by demographics, November 2012
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Appendix – The Consumer: Where They Shop
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- Figure 73: Retailers used for grocery shopping, November 2012
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- Figure 74: Usage of online shopping, by retailers used for grocery shopping, in-store and online, November 2012
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- Figure 75: Usage of online shopping, by retailers used for grocery shopping, in-store, November 2012
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- Figure 76: Usage of online shopping, by retailers used for grocery shopping, online, November 2012
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- Figure 77: Any retailers used for grocery shopping, by demographics, November 2012
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- Figure 78: In-store retailers used for grocery shopping, by demographics, November 2012
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- Figure 79: Retailers used for grocery shopping, by demographics, November 2012
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Appendix – The Consumer: Reasons For Not Shopping Online
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- Figure 80: Reasons for not shopping for groceries online, November 2012
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- Figure 81: Usage of online shopping, by most popular reasons for not shopping for groceries online, November 2012
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- Figure 82: Usage of online shopping, by next most popular reasons for not shopping for groceries online, November 2012
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- Figure 83: Retailers used for grocery shopping, by most popular reasons for not shopping for groceries online, November 2012
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- Figure 84: Retailers used for grocery shopping, by next most popular reasons for not shopping for groceries online, November 2012
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- Figure 85: Retailers used for grocery shopping, by most popular reasons for not shopping for groceries online, November 2012
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- Figure 86: Retailers used for grocery shopping, by next most popular reasons for not shopping for groceries online, November 2012
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- Figure 87: Most popular reasons for not shopping for groceries online, by demographics, November 2012
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- Figure 88: Next most popular reasons for not shopping for groceries online, by demographics, November 2012
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Appendix – The Consumer: Mobile, Tablet and Smart TV Shopping
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- Figure 89: Online shopping methods used or would consider using, November 2012
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- Figure 90: Usage of online shopping, by online shopping methods to download a grocery shopping app on a smartphone and download a grocery shopping app on a tablet computer, November 2012
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- Figure 91: Usage of online shopping, by online shopping methods used to add items to my online basket using a web browser on a smartphone and used to add items to my online basket using a web browser on a tablet, November 2012
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- Figure 92: Usage of online shopping, by online shopping methods to complete an online grocery purchase using a web browser on a smartphone and online shopping methods to complete an online grocery purchase using a web browser on a tablet, November 2012
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- Figure 93: Usage of online shopping, by online shopping to add items to my online basket by scanning items on a ‘shopping wall’ (picturing goods available to purchase with barcodes) using a smartphone and online shopping to shop for groceries online through an internet-enabled television, November 2012
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- Figure 94: Online shopping methods used to download a grocery shopping app on a smartphone and online shopping methods used to download a grocery shopping app on a tablet computer, by demographics, November 2012
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- Figure 95: Online shopping methods used to add items to my online basket using a web browser on a smartphone and using a web browser on a tablet computer, by demographics, November 2012
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- Figure 96: Online shopping methods used to complete an online grocery purchase using a web browser on a smartphone and a web browser on a tablet computer, by demographics, November 2012
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- Figure 97: Online shopping methods used to add items to my online basket by scanning items on a ‘shopping wall’ using a smartphone and an internet-enabled television, by demographics, November 2012
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Appendix – The Consumer: Online Services Used or Considered
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- Figure 98: Online shopping services used or would consider using, online grocery shoppers, November 2012
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- Figure 99: Usage of online shopping, by online shopping services used to collect online grocery orders from a drive-thru collection point and online shopping services used to collect online grocery orders from an in-store collection point, November 2012
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- Figure 100: Usage of online shopping, by online shopping services used to purchase a delivery pass, which, for a one-off fee, covers the cost of online grocery deliveries for a fixed period of time and online shopping services used to try a different online grocer for a single shop because of an introductory offer, November 2012
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- Figure 101: Usage of online shopping, by online shopping services used to return substituted products where the product I have ordered is not available and online shopping services used to return products where I think the shelf life is too short, November 2012
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- Figure 102: Usage of online shopping, by online shopping services used to pay a higher delivery charge for same-day delivery, November 2012
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- Figure 103: Retailers used for grocery shopping, by online shopping services used to collect online grocery orders from a drive-thru collection point and online shopping services used to collect online grocery orders from an in-store collection point, November 2012
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- Figure 104: Retailers used for grocery shopping, by online shopping services used to purchase a delivery pass, which, for a one-off fee, covers the cost of online grocery deliveries for a fixed period of time and online shopping services used to try a different online grocer for a single shop because of an introductory offer, November 2012
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- Figure 105: Retailers used for grocery shopping, by online shopping services used to return substituted products where the product I have ordered is not available and online shopping services used to return products where I think the shelf life is too short, November 2012
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- Figure 106: Retailers used for grocery shopping, by online shopping services used to pay a higher delivery charge for same-day delivery, November 2012
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- Figure 107: Retailers used for grocery shopping, by online shopping services used to collect online grocery orders from a drive-thru collection point and online shopping services used to collect online grocery orders from an in-store collection point, November 2012
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- Figure 108: Retailers used for grocery shopping, by online shopping services used to purchase a delivery pass, which, for a one-off fee, covers the cost of online grocery deliveries for a fixed period of time and online shopping services used to try a different online grocer for a single shop because of an introductory offer, November 2012
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- Figure 109: Retailers used for grocery shopping, by online shopping services used to return substituted products where the product I have ordered is not available and online shopping services used to return products where I think the shelf life is too short, November 2012
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- Figure 110: Retailers used for grocery shopping, by online shopping services used to pay a higher delivery charge for same-day delivery, November 2012
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- Figure 111: Retailers used for grocery shopping, by online shopping services used to collect online grocery orders from a drive-thru collection point and online shopping services used to collect online grocery orders from an in-store collection point, November 2012
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- Figure 112: Retailers used for grocery shopping, by online shopping services used to purchase a delivery pass, which, for a one-off fee, covers the cost of online grocery deliveries for a fixed period of time and online shopping services used to try a different online grocer for a single shop because of an introductory offer, November 2012
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- Figure 113: Retailers used for grocery shopping, by online shopping services used to return substituted products where the product I have ordered is not available and online shopping services used to return products where I think the shelf life is too short, November 2012
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- Figure 114: Retailers used for grocery shopping, by online shopping services used to pay a higher delivery charge for same-day delivery, November 2012
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- Figure 115: Online shopping services used to collect online grocery orders from a drive-thru collection point and online shopping services used to collect online grocery orders from an in-store collection point, by demographics, November 2012
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- Figure 116: Online shopping services used to purchase a delivery pass, which, for a one-off fee, covers the cost of online grocery deliveries for a fixed period of time and online shopping services used to try a different online grocer for a single shop because of an introductory offer, by demographics, November 2012
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- Figure 117: Online shopping services used to return substituted products where the product I have ordered is not available and online shopping services used to return products where I think the shelf life is too short, by demographics, November 2012
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- Figure 118: Online shopping services used to pay a higher delivery charge for same-day delivery, by demographics, November 2012
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Appendix – The Consumer: Online Services Used or Considered by Non-Online Shoppers
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- Figure 119: Online shopping services would consider using, non-online grocery shoppers, November 2012
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