Table of Contents
Introduction
-
- Definition
- Abbreviations
- Report structure
- Consumer research
Executive Summary
-
- The market
-
- Figure 1: China salty snack retail sales, by volume and value, 2007-12
- The forecast
-
- Figure 2: China salty snack retail sales, by volume, 2007-17
- Figure 3: China salty snack retail sales, by value, 2007-17
- Companies
-
- Figure 4: Company retail market share of salty snacks, by volume and value, 2010-11
- Market segmentation
-
- Figure 5: China retail volume sales and value of salty snacks, by category, 2007-12
- Issues
- Changing demographic spurs need for broader appeal
-
- Figure 6: Frequency of consuming salty snacks, by age, December 2012
- Brands navigating in fragmented market
-
- Figure 7: Top retail channels of buying salty snacks in the past 6 months, December 2012
- Market struggles to offset seasonal dependence
-
- Figure 8: Top ten occasions of eating salty snacks, December 2012
- Food safety is sector’s Achilles’ heel
-
- Figure 9: Selected general attitudes towards salty snacks, December 2012
Changing Demographic Spurs Need for Broader Appeal
-
- Key points
- Nuts, seeds dominate salty snacks due to health, tradition
-
- Figure 10: Retail volume and value sales of salty snacks, by category share, 2007-12
- Figure 11: Frequency of consuming salty snacks, by type, December 2012
-
- Figure 12: Frequency of consuming salty snacks, by age, December 2012
- Young consumers driving growth of potato-based and other salty snacks
-
- Figure 13: Retail volume and value sales of salty snacks, by category, 2007-12
- Figure 14: Frequency of consuming salty snacks, by age, December 2012
- Demographic shift presents challenges for snacks other than nuts and seeds
-
- Figure 15: Population of China, breakdown by age, 2000 and 2010
- Healthy choices rising in importance as population ages
-
- Figure 16: General attitudes towards salty snacks, by age, December 2012
-
- Figure 17: Most important factors considered when buying salty snacks, by age, December 2012
- Figure 18: Eating salty snacks as a treat, by age, December 2012
- Opportunities to broaden acceptance through healthier snacks
-
- Figure 19: Top 11 claims on new salty snacks products, by category, China, 2010-12
-
- Figure 20: Orion Corp Snack sales in China, 2006-11
- Figure 21: Agreement with the statement “I prefer fried over non-fried snacks”, by age and gender, December 2011
-
- Figure 22: Top three ingredients consumers are most likely to choose as part of a typical grocery shop, by age, December 2012
- What it means
Brands Navigating in Fragmented Market
-
- Key points
- Fragmented market making it difficult for brands to stand out
-
- Figure 23: Company retail market share of salty snacks, by volume and value, 2010-11
-
- Figure 24: Snack food SKUs* on Yihaodian.com, February 2013
- Figure 25: Top retail channels for buying salty snacks in the past 6 months, December 2012
- Speciality chains attract key salty snack user groups
-
- Figure 26: Buying salty snacks from salty snack food speciality outlet in the past 6 months, by age and gender, December 2012
- Figure 27: Frequency of consuming salty snacks, by gender, December 2012
-
- Figure 28: Breakdown of Shanghai Laiyifen Co Ltd revenue, by product segments, 2009-11
- Wide choice and one-stop shopping strengthen speciality stores’ appeal
-
- Figure 29: Attitudes towards salty snacks, by gender, December 2012
- Speciality chains have potential to improve customer loyalty
-
- Figure 30: Attitudes towards salty snacks, December 2012
-
- Figure 31: Laiyifen total payables and pre-sale value of vouchers and gift cards, 2010-11
- Rampant expansion suggests threat of a future quality problem
- Opportunities for chains to thrive on better quality
-
- Figure 32: General attitudes towards salty snacks, December 2012
- What it means
Market Struggles to Offset Seasonal Dependence
-
- Key points
- Salty snack sales show seasonal fluctuations
-
- Figure 33: Shanghai Laiyifen revenue breakdown*, by month, 2009-11
-
- Figure 34: Top ten occasions for eating salty snacks, December 2012
- Potential to expand usage of salty snacks as accompaniments
-
- Figure 35: Locations of buying salty snacks in the past 6 months, by retail and food service channels, December 2012
- Figure 36: Eating salty snacks as an accompaniment (eg with dessert), by age and gender, December 2012
-
- Figure 37: Purchase of Orion potato chips in the last three months, by gender, December 2011
-
- Figure 38: China’s US walnut imports, by volume and value share, 2010-12
- Pairing with beverages can help spur consumption during lull
-
- Figure 39: Average monthly temperature (°C) of 31 cities* in China, 2007-11
-
- Figure 40: Production and sales volume of carbonated soft drinks, beer and Laiyifen sales, by month, Jan-Dec 2011-12
- Figure 41: Time of day salty snacks and carbonated soft drinks are consumed, December 2011* and December 2012**
-
- Figure 42: Occasions salty snacks and beer are consumed on, February 2012* and December 2012**
- Workplace snacking offers opportunities to increase usage
-
- Figure 43: Occasions for eating salty snacks, by time of day and occasion, December 2012
-
- Figure 44: Agreement with the statement “I eat them as a meal replacement”, by gender, December 2012
- Convenient packaging to spur usage among office workers
-
- Figure 45: New product launches in the salty snacks* market in China, by closure type, 2010-12
-
- Figure 46: New product launches in the China salty snacks* market, by packaging type, 2010-12
- What it means
Food Safety is Sector’s Achilles’ Heel
-
- Key points
- Food safety remains a key challenge for salty snacks
-
- Figure 47: Agreement with the statement “The quality of local brand salty snack is concerning”, by gender, age and income, December 2012
- Credibility of Qiaqia Food under threat following quality woes
- Premium products can benefit from food safety concerns
-
- Figure 48: Agreement with the statement “Premium salty snacks are worth paying extra for”, by income, December 2012
-
- Figure 49: Prices of selected brands of pistachios, February 2013
- Figure 50: China’s pistachio imports volume share and unit price, by country, 2010-12
- How misrepresentation can undermine trust
-
- Figure 51: Ajisen (China) Holdings interim revenue, 2009-first half 2012
-
- Figure 52: California almond exports to China/Hong Kong, 2007/08 -2011/12*
- Potential for organic to deliver confidence but better regulation is needed
-
- Figure 53: Agreement with the statement “thinking about products with specific claims regarding origin or production process. How likely are you to pay a premium price for food or beverages labelled”, March 2012
- Figure 54: Categories of “organic” food bought in the last 12 months, March 2012
-
- Figure 55: Top 10 claims in new salty snacks* products, China, 2010-12
- What it means
The Future of the Market
-
-
- Figure 56: China salty snack retail sales, by volume, 2007-17
- Figure 57: China salty snack retail sales, by value, 2007-17
-
- Figure 58: China salty snack retail sales, by volume and value, 2007-17
- Methodology
-
Appendix – Market Size, Segmentation and Share
-
-
- Figure 59: China retail sales of salty snacks, by volume and value, 2007-17
- Figure 60: China retail sales of salty snacks, by volume, best case/worst case, 2012-17
- Figure 61: China retail sales of salty snacks, by value, best case/worst case, 2012-17
- Figure 62: China retail volume sales and value of salty snacks, by category, 2007-12
-
- Figure 63: China retail volume sales of salty snacks, by category share, 2007-12
- Figure 64: Company retail market share of salty snacks, by volume and value, 2010-11
-
Appendix – Frequency of Eating Salty Snacks
-
-
- Figure 65: Frequency of eating salty snacks, December 2012
- Figure 66: Frequency of eating salty snacks, December 2012 (continued)
-
- Figure 67: Frequency of eating nuts (peanuts, almonds, macadamia, etc), by demographics, December 2012
- Figure 68: Frequency of eating nuts (peanuts, almonds, macadamia, etc), by demographics, December 2012 (continued)
-
- Figure 69: Frequency of eating seeds, by demographics, December 2012
- Figure 70: Frequency of eating seeds, by demographics, December 2012 (continued)
-
- Figure 71: Frequency of eating potato chips, by demographics, December 2012
- Figure 72: Frequency of eating potato chips, by demographics, December 2012 (continued)
-
- Figure 73: Frequency of eating other root vegetable chips, by demographics, December 2012
- Figure 74: Frequency of eating other root vegetable chips, by demographics, December 2012 (continued)
-
- Figure 75: Frequency of eating popcorn, by demographics, December 2012
- Figure 76: Frequency of eating popcorn, by demographics, December 2012 (continued)
-
- Figure 77: Frequency of eating other puffed foods (puffed wheat/potato snacks), by demographics, December 2012
- Figure 78: Frequency of eating other puffed foods (puffed wheat/potato snacks), by demographics, December 2012 (continued)
-
- Figure 79: Occasions of eating salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012
- Figure 80: Occasions of eating salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012 (continued)
-
- Figure 81: Occasions of eating salty snacks, by frequency of eating seeds, December 2012
- Figure 82: Occasions of eating salty snacks, by frequency of eating seeds, December 2012 (continued)
-
- Figure 83: Occasions of eating salty snacks, by frequency of eating potato chips salty snacks, December 2012
- Figure 84: Occasions of eating salty snacks, by frequency of eating potato chips, December 2012 (continued)
-
- Figure 85: Occasions of eating salty snacks, by frequency of eating other root vegetable chips, December 2012
- Figure 86: Occasions of eating salty snacks, by frequency of eating other root vegetable chips, December 2012 (continued)
-
- Figure 87: Occasions of eating salty snacks, by frequency of eating popcorn, December 2012
- Figure 88: Occasions of eating salty snacks, by frequency of eating popcorn, December 2012 (continued)
-
- Figure 89: Occasions of eating salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012
- Figure 90: Occasions of eating salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012 (continued)
-
Appendix – Occasions of Eating Salty Snacks
-
-
- Figure 91: Occasions of eating salty snacks, December 2012
- Figure 92: Most popular occasions of eating salty snacks, by demographics, December 2012
-
- Figure 93: Next most popular occasions of eating salty snacks, by demographics, December 2012
- Figure 94: Other occasions of eating salty snacks, by demographics, December 2012
-
- Figure 95: Locations of buying salty snacks in past 6 months, by most popular occasions of eating salty snacks, December 2012
- Figure 96: Locations of buying salty snacks in past 6 months, by next most popular occasions of eating salty snacks, December 2012
-
- Figure 97: Locations of buying salty snacks in past 6 months, by other occasions of eating salty snacks, December 2012
-
Appendix – Locations of Buying Salty Snacks in Past 6 Months
-
-
- Figure 98: Locations of buying salty snacks in past 6 months, December 2012
- Figure 99: Most popular locations of buying salty snacks in past 6 months, by demographics, December 2012
-
- Figure 100: Next most popular locations of buying salty snacks in past 6 months, by demographics, December 2012
- Figure 101: Other locations of buying salty snacks in past 6 months, by demographics, December 2012
-
- Figure 102: Locations of buying salty snacks in past 6 months, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012
- Figure 103: Locations of buying salty snacks in past 6 months, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012 (continued)
-
- Figure 104: Locations of buying salty snacks in past 6 months, by frequency of eating seeds, December 2012
- Figure 105: Locations of buying salty snacks in past 6 months, by frequency of eating seeds, December 2012 (continued)
-
- Figure 106: Locations of buying salty snacks in past 6 months, by frequency of eating potato chips, December 2012
- Figure 107: Locations of buying salty snacks in past 6 months, by frequency of eating potato chips, December 2012 (continued)
-
- Figure 108: Locations of buying salty snacks in past 6 months, by frequency of eating other root vegetable chips, December 2012
- Figure 109: Locations of buying salty snacks in past 6 months, by frequency of eating other root vegetable chips, December 2012 (continued)
-
- Figure 110: Locations of buying salty snacks in past 6 months, by frequency of eating popcorn, December 2012
- Figure 111: Locations of buying salty snacks in past 6 months, by frequency of eating popcorn, December 2012 (continued)
-
- Figure 112: Locations of buying salty snacks in past 6 months, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012
- Figure 113: Locations of buying salty snacks in past 6 months, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012 (continued)
-
Appendix – Attitudes towards Salty Snacks
-
-
- Figure 114: Attitudes towards salty snacks, December 2012
- Figure 115: Most popular attitudes towards salty snacks, by demographics, December 2012
-
- Figure 116: Next most popular attitudes towards salty snacks, by demographics, December 2012
- Figure 117: Attitudes towards salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012
-
- Figure 118: Attitudes towards salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012 (continued)
- Figure 119: Attitudes towards salty snacks, by frequency of eating seeds, December 2012
-
- Figure 120: Attitudes towards salty snacks, by frequency of eating seeds, December 2012 (continued)
- Figure 121: Attitudes towards salty snacks, by frequency of eating potato chips, December 2012
-
- Figure 122: Attitudes towards salty snacks, by frequency of eating potato chips, December 2012 (continued)
- Figure 123: Attitudes towards salty snacks, by frequency of eating other root vegetable chips, December 2012
-
- Figure 124: Attitudes towards salty snacks, by frequency of eating other root vegetable chips, December 2012 (continued)
- Figure 125: Attitudes towards salty snacks, by frequency of eating popcorn, December 2012
-
- Figure 126: Attitudes towards salty snacks, by frequency of eating popcorn, December 2012 (continued)
- Figure 127: Attitudes towards salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012
-
- Figure 128: Attitudes towards salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012 (continued)
- Figure 129: Attitudes towards salty snacks, by most popular occasions of eating salty snacks, December 2012
-
- Figure 130: Attitudes towards salty snacks, by next most popular occasions of eating salty snacks, December 2012
- Figure 131: Attitudes towards salty snacks, by other occasions of eating salty snacks, December 2012
-
Appendix – Most Important Factors Considered When Buying Salty Snacks
-
-
- Figure 132: Most important factors considered when buying salty snacks, December 2012
- Figure 133: Most important top ranked factors considered when buying salty snacks, by demographics, December 2012
-
- Figure 134: Next most important top ranked factors considered when buying salty snacks, by demographics, December 2012
- Figure 135: Most important second ranked factors considered when buying salty snacks, by demographics, December 2012
-
- Figure 136: Next most important second ranked factors considered when buying salty snacks, by demographics, December 2012
- Figure 137: Most important third ranked factors considered when buying salty snacks, by demographics, December 2012
-
- Figure 138: Next most important third ranked factors considered when buying salty snacks, by demographics, December 2012
- Figure 139: Most important factors considered when buying salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012
-
- Figure 140: Most important factors considered when buying salty snacks, by frequency of eating nuts (peanuts, almonds, macadamia, etc), December 2012 (continued)
- Figure 141: Most important factors considered when buying salty snacks, by frequency of eating seeds, December 2012
-
- Figure 142: Most important factors considered when buying salty snacks, by frequency of eating seeds, December 2012 (continued)
- Figure 143: Most important factors considered when buying salty snacks, by frequency of eating potato chips, December 2012
-
- Figure 144: Most important factors considered when buying salty snacks, by frequency of eating potato chips, December 2012 (continued)
- Figure 145: Most important factors considered when buying salty snacks, by frequency of eating other root vegetable chips, December 2012
-
- Figure 146: Most important factors considered when buying salty snacks, by frequency of eating other root vegetable chips, December 2012 (continued)
- Figure 147: Most important factors considered when buying salty snacks, by frequency of eating popcorn, December 2012
-
- Figure 148: Most important factors considered when buying salty snacks, by frequency of eating popcorn, December 2012 (continued)
- Figure 149: Most important factors considered when buying salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012
-
- Figure 150: Most important factors considered when buying salty snacks, by frequency of eating other puffed foods (puffed wheat/potato snacks), December 2012 (continued)
-
Appendix – General Attitudes Towards Salty Snacks
-
-
- Figure 151: General attitudes towards salty snacks, December 2012
- Figure 152: Agreement with the statements ‘I only choose the healthy options of salty snacks’ and ‘I tend to pay attention to calorie content when buying salty snacks’, by demographics, December 2012
-
- Figure 153: Agreement with the statements ‘I am concerned about how healthy salty snacks are’ and ‘Sometimes it is not easy to find a place to buy quality salty snacks’, by demographics, December 2012
- Figure 154: Agreement with the statements ‘Local brand salty snacks tastes as good as imported brands’ and ‘The quality of local brand salty snack is concerning’, by demographics, December 2012
-
- Figure 155: Agreement with the statements ‘Reduced fat/calorie salty snacks don’t taste as good as regular salty snack’ and ‘Premium salty snacks are worth paying extra for’, by demographics, December 2012
- Figure 156: Agreement with the statements ‘I like to try new and exciting flavours’ and ‘I eat them as a meal replacement’, by demographics, December 2012
-
- Figure 157: Agreement with the statement ‘The quality of salty snack sold in supermarket is not as good as those sold in salty snack speciality outlets’, by demographics, December 2012
- Figure 158: General attitudes towards salty snacks, by most popular occasions of eating salty snacks, December 2012
-
- Figure 159: General attitudes towards salty snacks, by next most popular occasions of eating salty snacks, December 2012
- Figure 160: General attitudes towards salty snacks, by other occasions of eating salty snacks, December 2012
-
Back to top