Table of Contents
Introduction
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- Changes to the UK report
- Definitions
- Financial definitions
- VAT
- Sales per store, sales per sq m
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer spending on all electrical goods (incl. VAT), 2007-17
- Online
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- Figure 2: Estimated annual sales of electrical goods online (incl. VAT), 2008-14
- Channels of distribution
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- Figure 3: Estimated distribution of consumer spending on electrical/electronic goods by channels/retailers, 2012
- Companies, brands and innovation
- Market shares
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- Figure 4: Leading electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2011 and 2012
- Space allocation
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- Figure 5: Leading electricals retailers: Summary space allocation, January 2013
- The consumer
- What they buy
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- Figure 6: UK: What electrical products they have bought in-store and online in last three years, November 2012
- Where they shop
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- Figure 7: UK: Where they bought electrical goods, November 2012
- The shopper journey: large electrical goods
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- Figure 8: UK: How they shop for large electrical goods, November 2012
- The shopper journey: small electrical goods
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- Figure 9: UK: How they shop for small electrical goods, November 2012
- Attitudes to shopping for electrical goods
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- Figure 10: UK: Consumer attitudes towards shopping for electrical goods, November 2012
- Attitudes to shopping via smartphones
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- Figure 11: UK: Attitudes towards smartphone usage when buying electrical goods, November 2012
- What we think
Issues in the Market
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- How can multichannel retailers build value in the sector?
- What will the future of electrical goods retailing look like?
- When can we expect a robust recovery in demand?
- Is Apple an example of the retailer of the future?
- How are consumers mixing online and offline shopping?
Trend Application
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- Trend: FSTR HYPR
- Trend: Prove it
- 2015 trend: Brand Intervention
The Market Environment
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- Key points
- Demography
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- Figure 12: UK: Population projections by age, 2010-25
- Figure 13: Ethnic composition of England and Wales, 2011
- Economy
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- Figure 14: Gross domestic product: Real-terms growth, Q1 2010-Q4 2012
- Consumer confidence
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- Figure 15: Consumer confidence levels, Feb 2012-Jan 2013
- Figure 16: UK: Mintel tracker survey trends in consumer sentiment for the coming year, February 2012-January 2013
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- Figure 17: UK: Trends in activities done and considering to do, June 2012-January 2013
- Inflation
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- Figure 18: Harmonised indices of consumer prices: annual % change, selected categories, Jan 2011-Dec 2012
- Figure 19: Annual % change in harmonised indices of consumer prices versus annual % change in average weekly earnings, Jan 2011-Nov 2012
Market Size, Forecast and Segmentation
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- Key points
- Technical notes
- Total spending on electrical goods
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- Figure 20: Consumer spending on all electrical goods (incl. VAT), 2007-17
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- Figure 21: Consumer spending on all electrical goods in current prices and constant prices (incl. VAT), 2007-17
- Segment forecasts
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- Figure 22: Consumer spending on computing and telecoms equipment (incl. VAT), 2007-17
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- Figure 23: Consumer spending on household appliances (incl. VAT), 2007-17
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- Figure 24: Consumer spending on audio-visual and photographic products, 2007-17
- Unit volume sales
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- Figure 25: Unit volume sales by electrical goods category, 2011-13
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- Figure 26: Market definitions for unit volume sales data
- The Mintel forecast
Retail Sector Size
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- Key points
- Specialists seeing share of retail sales decline
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- Figure 27: UK: Retail sales (incl. VAT), 2007-12
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- Figure 28: UK: Retail sales forecasts (incl. VAT), 2013-18
- Enterprises, outlets and employment
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- Figure 29: Number of retail enterprises, 2008-12
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- Figure 30: Number of retail outlets, 2008-12
- Figure 31: Number of retail employees in full-time equivalent units, 2008-12
Strengths and Weaknesses
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- Strengths
- Weaknesses
The Consumer – Customer Profile Comparisons
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- Age
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- Figure 32: Age profile of main customers of leading electricals retailers, November 2012
- Socio-economic group
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- Figure 33: Socio economic group: profile of main customers of leading electricals retailers, November 2012
- Regional
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- Figure 34: Regional profile of main customers of leading electricals retailers, November 2012
- Financial situation
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- Figure 35: Financial situation profile of main customers of leading electricals retailers, November 2012
The Consumer – What They Buy
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- Key points
- What we asked
- What they buy
- Mobile phones are the most popular purchase
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- Figure 36: UK: what electrical products they have bought in-store and online in last three years, November 2012
- Tablets potential
- Hi-fi and home audio struggles
- Small and large home appliances
- What they buy – offline/online split
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- Figure 37: UK: what electrical products they have bought in last three years split by offline/online, November 2012
- Who buys what
- The affluent more likely to buy tablets
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- Figure 38: What consumer electronics products they bought in last three years, by age and affluence, November 2012
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- Figure 39: What consumer electronics products they bought in last three years, by age and affluence, November 2012
- Small kitchen appliances – where next?
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- Figure 40: what household appliances they bought in last three years, by age and socio-economic group November 2012
The Consumer – Where They Shop
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- Key points
- What we asked
- Where consumers buy
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- Figure 41: UK: Where they bought electrical products, November 2012
- Trend data
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- Figure 42: Where they bought electrical products, April 2012 and November 2012
- What they think of electrical specialists
- Where they buy – offline/online split
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- Figure 43: UK: Where they bought electrical products, in-store or online, November 2012
- What they think about shopping online
- Who shops where
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- Figure 44: Where they bought electrical goods, by age and affluence, November 2012
The Consumer – How They Shop For Small Electrical Goods
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- Key points
- What we asked
- The customer journey
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- Figure 45: UK: How they shop for small electrical appliances, November 2012
- Shopping any electronic products
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- Figure 46: UK: How they shop for large and small electronic products, November 2012
- Shopping any household appliances
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- Figure 47: UK: How they shop for large and small electronic products, November 2012
- Who does what
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- Figure 48: How they shop for small electronic gadgets, by age and affluence, November 2012
- How they shop by where they shop
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- Figure 49: How they shop for small electronic gadgets, by where they shop for any electrical goods, November 2012
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- Figure 50: How they shop for small household appliances, by where they shop for any electrical goods, November 2012
The Consumer – How They Shop For Large Electrical Goods
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- Key points
- What we asked
- The customer journey
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- Figure 51: UK: How they shop for large electrical appliances, November 2012
- Price matters
- Who does what
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- Figure 52: How they shop for large household appliances, by age and affluence, November 2012
- Regional differences
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- Figure 53: UK: How they shop for large household appliances, by region, November 2012
- How they shop by where they shop
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- Figure 54: How they shop for large electronic products, by where they shop for any electrical goods, November 2012
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- Figure 55: How they shop for large household appliances, by where they shop for any electrical goods, November 2012
The Consumer – Attitudes Towards Shopping for Electrical Goods
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- Key points
- What we asked
- What consumers thought
- Good after-sales service matters
- Mixed views on extended warranties
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- Figure 56: UK: Consumer attitudes towards shopping for electrical goods, November 2012
- Out to sell not to help
- Image problem
- Who thinks what
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- Figure 57: UK: Agreements* with attitude statements by age, November 2012
- What consumers think about smartphone usage
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- Figure 58: UK: Attitudes towards smartphone usage when buying electrical goods, November 2012
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- Figure 59: UK: agreement with statements about smartphone usage, by selected user groups, November 2012
The Consumer – Target Groups
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- Key points
- Four target groups
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- Figure 60: Target groups, November 2012
- Digital Fans (28%)
- Assurance Seekers (26%)
- Price Prioritisers (25%)
- Sceptics (20%)
Who’s Innovating
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- Key points
- Ground-breaking online electrical products delivery service
- GameStop opens holiday shops for festive period
- GameStop Kids
- Affordable enhanced warranty protection for electrical products
- Microsoft’s Toronto store offers a real sense of interactivity
- Restaurants in electrical appliances stores
- Experimental photo shops
- New in-store shopping experience unveiled by Best Buy
- Bringing the online in-store
- On-board gadget train trolley
- Maplin’s social store makes buying online easy
- Google plans to develop its own standalone outlets
Channels of Distribution
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- Key points
- In brief
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- Figure 61: Estimated distribution of consumer spending on electrical/electronic goods by channels/retailers, 2012
- In detail
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- Figure 62: Estimated distribution of consumer spending on electrical/electronic goods, by channels/retailers, 2011 and 2012
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- Figure 63: Estimated distribution of consumer spending on electrical/electronic by channels/retailers, in absolute values (excl. VAT), 2011 and 2012
Space Allocation Summary
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- Key points
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- Figure 64: Leading electricals retailers, summary space allocation, January 2013
- Figure 65: Leading electricals retailers: Summary space allocation, January 2013
Retail Product Mix
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- Figure 66: Leading electricals retailers: Estimated sales mix, 2011/12
- Figure 67: Leading electricals retailers: Estimated sales densities by product, 2011/12
- Market shares
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- Figure 68: Leading electricals retailers: Estimates market share in key categories, 2011/12
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The Specialist Retailers – Financials and Outlets
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- Key points
- Retail failures
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- Figure 69: UK: Major failures or market exits in electrical goods and entertainment goods retailing, 2009-11
- Leading specialists by revenues
- Dynamic sector
- Smaller players
- 2012 results
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- Figure 70: Leading electrical goods specialists: revenues, 2007-12
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- Figure 71: Leading electrical goods specialists: Compound annual growth rates in revenues, 2007-11
- Outlet numbers and sales per outlet
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- Figure 72: Leading electrical goods specialists: Outlet numbers, 2007-11
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- Figure 73: Leading electrical goods specialists: Average annual sales per outlet, 2007-11
- Figure 74: Leading electrical goods specialists: compound annual growth rates in average annual sales per outlet, 2007-11
- Sales area and sales densities
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- Figure 75: Dixons Retail and Comet: Total sales area and average store size, 2007-11
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- Figure 76: Dixons Retail and Comet: Average annual sales per sq m, 2007-11
- Operating profits and margins
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- Figure 77: Leading electrical goods specialists: operating profits, 2007-11
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- Figure 78: Leading electrical goods specialists: operating margins, 2007-11
The Non-Specialist Retailers – Financials and Profiles
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- Key points
- Financials
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- Figure 79: Leading non-specialist retailers’ estimated sales of electrical/electronic goods (excl. VAT), 2011 and 2012
- Argos: set for stability
- Amazon: Unstoppable?
- John Lewis: sales top £1 billion
- Tesco: needs attention
Market Shares
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- Key points
- Summary: leading retailers’ shares
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- Figure 80: Leading electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2011 and 2012
- In detail: five years of shares
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- Figure 81: Major electricals retailers’ shares of consumer spending on all electrical/electronic goods, 2008-12
Online and Social Media
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- Key points
- Online market size
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- Figure 82: Estimated annual sales of electrical goods online (incl. VAT), 2008-14
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- Figure 83: Estimated distribution of sales of electrical goods online, 2012
- Leading online retailers
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- Figure 84: Leading retailers’ estimated electricals/electronics sales online (excl. VAT), 2011 and 2012
- What are consumers buying online?
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- Figure 85: Electrical goods purchased online in the last three years, November 2012
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- Figure 86: Balance of respondents purchasing in-store and online, by category, November 2012
- Where are consumers shopping online?
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- Figure 87: Retailers used for electrical goods purchases online in the last three years, November 2012
- Profiling retailers’ online shoppers
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- Figure 88: Where they buy electrical goods in the last three years, by gender, November 2012
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- Figure 89: Where they buy electrical goods in the last three years, by age group, November 2012
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- Figure 90: Where they buy electrical goods in the last three years, by socio-economic group, November 2012
- Shopping by device
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- Figure 91: Online activities done in the last three months, September 2012
- Shopping for electronics online in context
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- Figure 92: What has been bought online in the last 12 months, May 2012
- Social media presence
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- Figure 93: Social media follower numbers, January 2013
Advertising and Promotion
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- Key points
- Leading advertisers
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- Figure 94: Leading electrical retailers’ advertising spend, 2008-12
- Spending relative to turnover
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- Figure 95: Leading electrical specialists’ advertising spend as % of sales, 2008-11
- Spending by media
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- Figure 96: Leading electrical retailers’ advertising spend, by media type, 2012
- What we saw in 2012
- Seasonal marketing blitz
- More service and advice-centric campaigns
- One-off event campaigns
- Price match push
Brand Research
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- Brand map
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- Figure 97: Attitudes towards and usage of brands in the electrical retail sector, November 2012
- Correspondence analysis
- Brand attitudes
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- Figure 98: Attitudes by electrical retail brand, November 2012
- Brand personality
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- Figure 99: Electrical retail brand personality – macro image, November 2012
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- Figure 100: Electrical retail brand personality – micro image, November 2012
- Brand experience
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- Figure 101: Electrical retail brand usage, November 2012
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- Figure 102: Satisfaction with various electrical retail brands, November 2012
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- Figure 103: Consideration of electrical retail brands, November 2012
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- Figure 104: Consumer perceptions of current electrical retail brand performance, November 2012
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- Figure 105: Electrical retail brand recommendation – Net Promoter Score, November 2012
- Brand index
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- Figure 106: Electrical retail brand index, November 2012
- Figure 107: Electrical retail brand index vs. recommendation, November 2012
- Target group analysis
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- Figure 108: Target groups, November 2012
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- Figure 109: Electrical retail brand usage, by target groups, November 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Apple Retail UK
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- What we think
- Growth levelling off?
- Trouble at the top
- Stores integral to brand equity
- Company background
- Company performance
- UK sales
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- Figure 110: Apple Retail UK: Group financial performance, 2006/07-2011/12
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- Figure 111: Apple Retail UK: Outlet data, 2006/07-2011/12
- Figure 112: Apple Retail: European stores, 2012 and 2013
- Retail offering
Dixons Retail
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- What we think
- Company background
- Company performance
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- Figure 113: Dixons Retail Plc: Group financial performance, 2007/08-2011/12
- Figure 114: Dixons Retail Plc: Outlet data, 2008-12
- Retail offering
Euronics International
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- What we think
- Company background
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- Figure 115: Euronics: Members, countries and trading names, 2013
- Company performance
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- Figure 116: Euronics: International sales, 2001-12
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- Figure 117: Euronics: Estimated sales ex-warehouse, inc VAT, by country, 2008-12
- Figure 118: Euronics: Outlet data, 2008-12
- Retail offering
Maplin Electronics Ltd
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- What we think
- Company background
- Company performance
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- Figure 119: Maplin Electronics Ltd, group financial performance, 2008-12
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- Figure 120: Maplin Electronics Ltd, outlet data, 2008-12
- Retail offering
Appendix – Brand Research
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- Figure 121: Brand usage, November 2012
- Figure 122: Brand commitment, November 2012
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- Figure 123: Brand momentum, November 2012
- Figure 124: Brand diversity, November 2012
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- Figure 125: Brand satisfaction, November 2012
- Figure 126: Brand recommendation, November 2012
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- Figure 127: Brand attitude, November 2012
- Figure 128: Brand image – macro image, November 2012
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- Figure 129: Brand image – micro image, November 2012
- Figure 130: Profile of target groups, by demographics, November 2012
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- Figure 131: Psychographic segmentation, by target groups, November 2012
- Figure 132: Brand usage, by target groups, November 2012
- Brand index
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- Figure 133: Brand index, November 2012
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Appendix – The Consumer – What They Buy
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- Figure 134: Most popular electrical goods purchased, instore and online, by demographics, November 2012
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- Figure 135: Next most popular electrical goods purchased, instore and online, by demographics, November 2012
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- Figure 136: Other electrical goods purchased, instore and online, by demographics, November 2012
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- Figure 137: Most popular electrical goods purchased, instore, by demographics, November 2012
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- Figure 138: Next most popular electrical goods purchased, instore, by demographics, November 2012
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- Figure 139: Other electrical goods purchased, instore, by demographics, November 2012
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- Figure 140: Most popular electrical goods purchased, online, by demographics, November 2012
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- Figure 141: Next most popular electrical goods purchased, online, by demographics, November 2012
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- Figure 142: Other electrical goods purchased, online, by demographics, November 2012
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Appendix – The Consumer – Where They Shop
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- Figure 143: Most popular retailers used for electrical goods purchases, in store and online, by demographics, November 2012
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- Figure 144: Next most popular retailers used for electrical goods purchases, in store and online, by demographics, November 2012
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- Figure 145: Other retailers used for electrical goods purchases, in store and online, by demographics, November 2012
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- Figure 146: Most popular retailers used for electrical goods purchases, in store, by demographics, November 2012
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- Figure 147: Next most popular retailers used for electrical goods purchases, in store, by demographics, November 2012
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- Figure 148: Other retailers used for electrical goods purchases, in store, by demographics, November 2012
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- Figure 149: Most popular retailers used for electrical goods purchases, online, by demographics, November 2012
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- Figure 150: Next most popular retailers used for electrical goods purchases, online, by demographics, November 2012
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Appendix – The Consumer – How They Shop for Large Electrical Goods
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- Figure 151: Most popular consumer journey for large household appliance, by demographics, November 2012
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- Figure 152: Next most popular consumer journey for large household appliance, by demographics, November 2012
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- Figure 153: Most popular consumer journey for large electronic product, by demographics, November 2012
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- Figure 154: Next most popular consumer journey for large electronic product, by demographics, November 2012
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Appendix – The Consumer – How They Shop for Small Electrical Goods
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- Figure 155: Most popular consumer journey for small electronic product or gadget, by demographics, November 2012
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- Figure 156: Next most popular consumer journey for small electronic product or gadget, by demographics, November 2012
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- Figure 157: Most popular consumer journey for small household appliance, by demographics, November 2012
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- Figure 158: Next most popular consumer journey for small household appliance, by demographics, November 2012
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Appendix – The Consumer – Attitudes towards Shopping for Electrical Goods
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- Figure 159: Agreement with the statements ‘I would be happy to buy electrical goods online using my smartphone’ and ‘When looking in-store for electrical goods, I like to compare prices online using my smartphone’, by demographics, November 2012
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- Figure 160: Agreement with the statements ‘It is important for retailers to offer a good after-sales service, such as a smooth repair or return service for goods within warranty’ and ‘Extended warranties are not good value for money’, by demographics, November 2012
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- Figure 161: Agreement with the statements ‘I think in-store assistants are just interested in selling a product, rather than helping the customer’ and ‘It is worth paying a little bit more to buy from a retailer you trust’, by demographics, November 2012
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- Figure 162: Agreement with the statements ‘I do not believe electrical goods retailers’ sale offers or special deals are always genuine discounts’ and ‘I value advice from in-store assistants’, by demographics, November 2012
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- Figure 163: Agreement with the statements ‘I appreciate the peace-of-mind that extended warranties offer’ and ‘I would like to be able to buy electrical products on retailers’ Facebook pages’, by demographics, November 2012
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Appendix – The Consumer – Target Groups
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- Figure 164: Target groups, by demographics, November 2012
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