“The lunch meat category enjoys high household penetration rates but is now grappling with the challenge of decreasing personal usage due to consumer price and health concerns.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Deli Counter Lunch Meat
Segment Performance – Refrigerated Sliced Lunch Meat
Segment Performance – Refrigerated Unsliced Lunch Meat
Retail Channels
Retail Channels – Supermarkets
Retail Channels – Drug Stores
Retail Channels – Other Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Lunch Meat Usage by Type of Meat
Correspondence Analysis
Change in Lunch Meat Usage
Important Lunch Meat Attributes
Consumer Lunch Meat Purchase Behavior
Positioning Opportunities for Lunch Meat
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brands
Innovations and Innovators
Marketing Strategies
Social Media – Lunch Meat
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders – Key Household Purchase Measures
Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix: Social Media – Lunch Meat
Appendix – SymphonyIRI Builders Panel Data Definitions
Appendix – Trade Associations
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How can companies increase usage in an already saturated market?
