“Health perception plays a large role in use of meat alternatives. One third of consumers indicate using products in the category because they are healthy, higher than any other reason measured in the report (including the reduction of meat consumption).”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Use of Meat Alternatives
Reasons for Use
Ways in Which Meat Alternatives are Used
Attitudes Toward Meat Alternatives
Reasons for Not Using Meat Alternatives
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brands
Innovations and Innovators
Social Media – Meat Alternatives
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
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Can meat alternatives become primary offerings rather than substitutes?
