Table of Contents
Introduction
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- Methodology
- Abbreviations
Executive Summary
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- Adult obesity rate on the rise
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- Figure 1: Trends in Body Mass Index (BMI), England, 2000-10
- Regular exercise is the top method of staying healthy
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- Figure 2: Factors important for a healthy lifestyle, November 2012
- Modern lifestyles don’t lend themselves to healthy habits
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- Figure 3: Habits related to health, by factors important to healthy lifestyle, November 2012
- Nearly eight in ten adults put some effort into their health
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- Figure 4: How much effort people put into being healthy, November 2012
- Internet sources are gaining ground in the health field
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- Figure 5: Online activities related to staying healthy done in the past 12 months, November 2012
- What we think
Issues in the Market
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- How are motivations for staying healthy influenced by lifestage?
- Do people put into practice what know they should do in order to maintain their health?
- How does work/life balance rank against having a fulfilling career?
- What role will the internet play in the future health field?
Trend Application
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- Trend: Help Me Help Myself
- Trend: Life Hacking
- 2015 Trend: Brand Intervention
Demographic Overview
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- Key points
- Trends in the UK population age structure
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- Figure 6: Trends in the age structure of the UK population, 2007-17
- Trends in life expectancy
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- Figure 7: Trends in disability-free life expectancy, by gender, 2000-10
- Adult obesity rate
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- Figure 8: Trends in Body Mass Index (BMI), England, 2000-10
- Trends in cigarette smoking
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- Figure 9: Trends in cigarette smoking, by gender, 1970-2010
- Trends in alcohol consumption
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- Figure 10: Trends in estimated alcohol consumption on heaviest drinking day in the last week in England, 2000-10
- Trends in fruit and vegetable consumption
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- Figure 11: Trends in fruit and vegetable consumption, England, 2001-10
- Decreased focus on health
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- Figure 12: Agreement with diet/healthy lifestyle statements, 2007-12
Factors Important For a Healthy Lifestyle
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- Key points
- Exercise is the main stronghold for the health-conscious
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- Figure 13: Factors important for a healthy lifestyle, November 2012
- Peer pressure is strong amongst young adults
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- Figure 14: Factors important for a healthy lifestyle, by age, November 2012
- Rising food prices contribute to income squeeze
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- Figure 15: Factors important for a healthy lifestyle, by household income, November 2012
- Lower-income households make more compromises
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- Figure 16: Grocery shopping habits, by household income, October 2012
Healthy Habits
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- Key points
- Awareness about healthy nutrition is becoming entrenched
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- Figure 17: Habits related to health, November 2012
- Parents have less time to pay attention to their diets
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- Figure 18: Weekly habits related to health, by presence of children, November 2012
- Knowing what’s healthy doesn’t always translate into action
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- Figure 19: Habits related to health, by factors important to healthy lifestyle, November 2012
- Older adults more mindful of what they eat
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- Figure 20: Habits related to health, by age, November 2012
- Frequency of alcohol consumption increases with household income
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- Figure 21: Weekly consumption of alcohol, by household income and socio-economic group, November 2012
Wellbeing Indicators
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- Key points
- Connections with family and friends are prioritised
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- Figure 22: Factors important for personal wellbeing, November 2012
- Family cushions young adults from shocks
- Money doesn’t always make people happy
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- Figure 23: Factors important for personal wellbeing, by gender, November 2012
How Much Effort Goes Into Staying Healthy?
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- Key points
- Estimated 12.4 million UK adults don’t put much effort into their health
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- Figure 24: How much effort people put into being healthy, November 2012
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- Figure 25: Examples of product scans in the Fooducate app interface, December 2012
- Financial health has a bearing on health improvement
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- Figure 26: How much effort people put into being healthy, by financial situation, November 2012
- Women equate health with what they eat
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- Figure 27: Things people have done over the past year to be healthier, November 2012
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- Figure 28: Kellogg’s Special K Peach & Apricot Cornflakes ‘Love Your Jeans Again’ campaign, launched in February 2010
- Figure 29: Bread For Women by The Food Doctor, launched in April 2008
- Youngsters go to the gym to feel healthier
- Halo effect disguises bad habits
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- Figure 30: Weekly habits related to health, by the level of effort put into being healthy, November 2012
- Path of less resistance towards better health
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- Figure 31: Top six things people have done to stay healthy, by the level of effort put into being healthy, November 2012
Motivations For Leading a Healthy Lifestyle
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- Key points
- Healthy motivations vary with lifestage
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- Figure 32: Motivations for leading a healthy lifestyle, November 2012
- Maintaining attractiveness boosts the ego
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- Figure 33: Motivations for leading a healthy lifestyle, by gender, November 2012
- Lifestage dictates how motivated people are to be healthy
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- Figure 34: Number of motivations for leading a healthy lifestyle, November 2012
- Parents of 5-9-year-olds set strict healthy standards
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- Figure 35: Things that people have done to stay healthy, by motivations to stay healthy, November 2012
Online Activities Related to Staying Healthy
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- Key points
- Over six in ten adults engage in health-related online activities
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- Figure 36: Online activities related to staying healthy done in the past 12 months, November 2012
- Women are better informed about their nutrition
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- Figure 37: Online activities related to staying healthy done in the past 12 months, by gender, November 2012
- Over seven in ten youngsters go online for health-related purposes
- Being smart about health
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- Figure 38: Online activities related to staying healthy done in the past 12 months, by smartphone ownership, November 2012
Healthy Typologies
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- Key points
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- Figure 39: Healthy typologies, November 2012
- Living in the Moment (41%)
- Who are they?
- Health Driven (37%)
- Who are they?
- Healthy Allure (22%)
- Who are they?
Appendix – Factors Important For a Healthy Lifestyle
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- Figure 40: Most popular factors important for a healthy lifestyle, by demographics, November 2012
- Figure 41: Next most popular factors important for a healthy lifestyle, by demographics, November 2012
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- Figure 42: Healthy habits, by most popular factors important for a healthy lifestyle, November 2012
- Figure 43: Healthy habits, by next most popular factors important for a healthy lifestyle, November 2012
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- Figure 44: How much effort people put into staying healthy, by most popular factors important for a healthy lifestyle, November 2012
- Figure 45: How much effort people put into staying healthy, by next most popular factors important for a healthy lifestyle, November 2012
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- Figure 46: How much effort people put into staying healthy, by factors important for a healthy lifestyle, November 2012
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Appendix – Healthy Habits
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- Figure 47: How often people eat plenty of fruit and veg, by demographics, November 2012
- Figure 48: How often people take time to relax and unwind, by demographics, November 2012
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- Figure 49: How often people watch what they eat closely, by demographics, November 2012
- Figure 50: How often people spend time on hobbies, by demographics, November 2012
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- Figure 51: How often people smoke cigarettes, by demographics, November 2012
- Figure 52: How often people exercise, by demographics, November 2012
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- Figure 53: How often people eat junk food, by demographics, November 2012
- Figure 54: How often people skip meals, by demographics, November 2012
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- Figure 55: How often people work long hours, by demographics, November 2012
- Figure 56: How often people drink alcohol, by demographics, November 2012
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- Figure 57: How often people play sports, by demographics, November 2012
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Appendix – Wellbeing Indicators
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- Figure 58: Most popular factors important for wellbeing, by demographics, November 2012
- Figure 59: Next most popular factors important for wellbeing, by demographics, November 2012
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Appendix – How Much Effort Goes Into Staying Healthy?
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- Figure 60: How much effort people put into staying healthy, by demographics, November 2012
- Figure 61: How much effort people put into staying healthy, by demographics, November 2012
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- Figure 62: How much effort people put into staying healthy, by demographics, November 2012 (continued)
- Figure 63: Factors important for a healthy lifestyle, by how much effort people put into staying healthy, November 2012
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- Figure 64: Healthy habits, by how much effort people put into staying healthy, November 2012
- Figure 65: Healthy habits, by how much effort people put into staying healthy, November 2012
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- Figure 66: Factors important for wellbeing, by how much effort people put into staying healthy, November 2012
- Figure 67: How much effort people put into staying healthy, by how much effort people put into staying healthy, November 2012
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- Figure 68: Motivation for healthy lifestyle, by how much effort people put into staying healthy, November 2012
- Figure 69: Online activities related to staying healthy, by how much effort people put into staying healthy, November 2012
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Appendix – Motivations For Leading a Healthy Lifestyle
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- Figure 70: Most popular motivations for healthy lifestyle, by demographics, November 2012
- Figure 71: Next most popular motivations for healthy lifestyle, by demographics, November 2012
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- Figure 72: Repertoire of motivations for healthy lifestyle, by demographics, November 2012
- Figure 73: Motivations for healthy lifestyle, by repertoire of motivations for healthy lifestyle, November 2012
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- Figure 74: Healthy habits, by most popular motivations for healthy lifestyle, November 2012
- Figure 75: Healthy habits, by next most popular motivations for healthy lifestyle, November 2012
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- Figure 76: How much effort people put into staying healthy, by most popular motivations for healthy lifestyle, November 2012
- Figure 77: How much effort people put into staying healthy, by next most popular motivations for healthy lifestyle, November 2012
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Appendix – Online Activities Related to Staying Healthy
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- Figure 78: Most popular online activities related to staying healthy, by demographics, November 2012
- Figure 79: Next most popular online activities related to staying healthy, by demographics, November 2012
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- Figure 80: Repertoire of online activities related to staying healthy, by demographics, November 2012
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Appendix – Healthy Typologies
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- Figure 81: Target groups, by demographics, November 2012
- Figure 82: Motivation for healthy lifestyle, by target groups, November 2012
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