Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Total UK retail value sales of sugar confectionery and gum, 2007-17
- Figure 2: Total UK retail volume sales of sugar confectionery and gum, 2007-17
- Segment performance
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- Figure 3: UK retail volume sales of sugar confectionery, by sector, 2012 (est)
- Market factors
- One in two adults indulges in unhealthy treats
- Growth of over-65s poses a challenge to the market
- Companies, brands and innovation
- The share of NPD in sugar confectionery is on course to reach a five-year high in 2012
- Haribo is leading individual brand in sugar confectionery
- Wrigley remains untouchable as leading gum manufacturer
- The consumer
- Mints are the most typically-used type of sugar confectionery
- One in two users eats sweets to satisfy a craving
- Jelly-style sweets are seen as fun and indulgent, yet suffer from poor health image
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- Figure 4: Attributes associated with sweets, September 2012
- Six in ten users want healthier sweets and more natural sugar alternatives
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- Figure 5: Attitudes towards sugar confectionery, September 2012
- Six in ten trust chewing gum’s health benefits, though official accreditation is less of a prerequisite
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- Figure 6: Attitudes towards chewing gum, September 2012
- Chewing gum suffers from an image problem among non-users
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- Figure 7: Attitudes towards chewing gum, September 2012
- What we think
Issues in the Market
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- Which NPD areas offer potential in sugar confectionery?
- What NPD areas can manufacturers explore to engage the growing over-65s population?
- What deters consumers from using chewing gum?
- Is there significant demand for ‘healthier’ sweets?
Trend Application
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- Trend: Sense of the Intense
- Trend: Carnivore, Herbivore...Locavore
- 2015 Trend: East Meets West
Market Drivers
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- Key points
- One in two adults indulges in unhealthy treats
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- Figure 8: Agreement with the selected lifestyle statements, 2008-12
- Figure 9: Agreement with the statement ‘I like to treat myself to foods that are not good for me,’ by gender and age groups, 2012
- Sugar prices soar
- Older generation set for growth
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- Figure 10: Projected trends in population growth, by age, 2012-17
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- NPD in sugar confectionery is on course to reach a five-year high in 2012
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- Figure 11: Share of new sugar confectionery, mints and gum * product launches in NPD in the UK food market, 2008-12**
- Soft appeal: chewy sweets continue to account for biggest chunk of NPD
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- Figure 12: Share of new product launches within the UK sugar confectionery market, by type, January-November 2012
- Figure 13: Share of new product launches within the UK sugar confectionery market, by type, 2008-11
- Tesco leads NPD in sweets in 2012
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- Figure 14: Share of new product launches within the UK sugar confectionery market, by company (top ten), January-November 2012
- Figure 15: Share of new product launches within the UK sugar confectionery market, by company (top ten), 2008-11
- Swizzels Matlow goes soft and oversized with its old favourites
- Rowntree rolls out new Wonka line and returns to put spotlight on Randoms
- NPD inspiration from abroad in sugar confectionery
- Mint remains the most popular flavour in gum, but strawberry increases in profile
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- Figure 16: Share of new product launches within the UK chewing gum and bubble gum market, by most popular flavour, January-November 2012
- Figure 17: Share of new product launches within the UK chewing gum and bubble gum market, by flavour (including blend) (top ten), 2008-11
- Mentos ups its level of innovation to account for majority of gum NPD in 2012
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- Figure 18: Share of new product launches within the UK gum market, by leading companies, January-November 2012
- Figure 19: Share of new product launches within the UK gum market, by company (top ten), 2008-11
- Low/no/reduced sugar claims reach a four-year high in 2012
- Tesco accounts for the bulk of mint NPD activity in 2012
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- Figure 20: Share of new product launches within the UK mint market, by leading companies, January-November 2012
- Figure 21: Share of new product launches within the UK gum market, by company (top ten), 2008-11
- Heritage provides an NPD theme for mints
- Wrigley updates its mints packaging
Market Size and Forecast
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- Key points
- Commodity inflation fuels value growth in sugar confectionery
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- Figure 22: Total UK retail value and volume sales of sugar confectionery and gum, 2007-17
- The future of the sugar confectionery and gum market
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- Figure 23: Total UK retail value and volume sales of sugar confectionery, 2007-17
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- Figure 24: Total UK retail value and volume sales of gum, 2007-17
- Market forecasts
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- Figure 25: Total UK retail volume sales of sugar confectionery and gum, 2007-17
- Figure 26: Total UK retail value sales of sugar confectionery and gum, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Sweets bags on course for a 2.6% volume decline in 2012
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- Figure 27: UK retail value sales of sugar confectionery (including mints), by format, 2009-12
- Figure 28: UK retail volume sales of sugar confectionery (including mints), by format, 2009-12
- Singles, sharing bags and multipacks all outperform the market
- Kids sweets are fuelling growth
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- Figure 29: UK retail value sales of sugar confectionery (including mints), by sector, 2011-12 (est)
- Figure 30: UK retail volume sales of sugar confectionery (including mints), by sector, 2011-12 (est)
- Gum volumes continue to slide
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- Figure 31: UK retail value and volume sales of gum, by sector, 2010-12
Market Share
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- Key points
- Haribo is the leading individual brand in sugar confectionery
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- Figure 32: Leading brands’ sales and shares in the UK sugar confectionery market, by value, 2011*-12**
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- Figure 33: Leading brands’ sales and shares in UK sugar confectionery market, by volume, 2011*-12**
- Wrigley Extra reinforces market leadership with volume growth
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- Figure 34: Leading brands’ sales and shares in UK gum market, by value, 2011*-12**
- Figure 35: Leading brands’ sales and shares in UK gum market, by volume, 2011*-12**
- Wrigley rivals Trebor and Mentos suffer volume crashes
Companies and Products
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- Figure 36: Selected leading companies in the UK sugar confectionery and gum market and their brands, 2012
- Mars
- Mondelez International (formerly Kraft)
- Haribo
- Nestlé
- Swizzels Matlow
- Perfetti Van Melle
- Leaf
- Tangerine Confectionery
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Brand Research
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- Brand map
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- Figure 37: Attitudes towards and usage of brands in the sugar and gum confectionery sector, October 2012
- Correspondence analysis
- Brand attitudes
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- Figure 38: Attitudes by sugar and gum confectionery brand, October 2012
- Brand personality
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- Figure 39: Sugar and gum confectionery brand personality – macro image, October 2012
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- Figure 40: Sugar and gum confectionery brand personality – micro image, October 2012
- Brand experience
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- Figure 41: Sugar and gum confectionery brand usage, October 2012
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- Figure 42: Satisfaction with various sugar and gum confectionery brands, October 2012
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- Figure 43: Consideration of sugar and gum confectionery brands, October 2012
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- Figure 44: Consumer perceptions of current sugar and gum confectionery brand performance, October 2012
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- Figure 45: Sugar and gum confectionery brand recommendation – Net Promoter Score, October 2012
- Brand index
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- Figure 46: Sugar and gum confectionery brand index, October 2012
- Figure 47: Sugar and gum confectionery brand index vs. recommendation, October 2012
- Target group analysis
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- Figure 48: Target groups, October 2012
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- Figure 49: Sugar and gum confectionery brand usage, by target groups, October 2012
- Group One – Conformists
- Group Two – Simply the best
- Group Three – Shelf stalkers
- Group Four – Habitual shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Total adspend remains steady
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- Figure 50: Total advertising expenditure in the sugar and gum confectionery market, 2008-12
- Kraft slashes adspend in 2012
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- Figure 51: Total advertising expenditure in the sugar and gum confectionery market, by top 10 advertisers, 2008-12*
- Wrigley focuses on its Extra Chewing Gum range
- Haribo continues to boost investment
- Werther’s moves away from grandfather imagery
- Brands engage with consumers through social media
Channels to Market
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- Key points
- Multiple grocers continue reinforce growth
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- Figure 52: UK retail sales of sugar confectionery and gum, by outlet type, 2009-11
- Independent channel returns to growth in 2011
Consumer Usage of Sugar Confectionery and Gum
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- Key points
- Mints are the most typically eaten type of sugar confectionery
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- Figure 53: Usage of sugar confectionery and gum, by type, September 2012
- Women are biggest users of sweets
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- Figure 54: Usage of sweets and chewing gum, by gender, September 2012
- Usage of sweets broadly declines with age
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- Figure 55: Usage of selected sweet types, by age group, September 2012
- Gum appeals mainly to younger consumers
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- Figure 56: Usage of chewing gum, by age group, September 2012
- One in two users eats sweets to satisfy a craving
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- Figure 57: Usage of sweets by occasion, September 2012
- One in five users eats sweets to lift energy levels and when at work
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- Figure 58: Usage of gum by occasion, September 2012
Consumer –Attributes Associated With Sweets
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- Key points
- Jelly-style sweets are seen as fun and indulgent, yet suffer from a poor health image
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- Figure 59: Attributes associated with sweets, September 2012
- Old-fashioned yet unhealthy: boiled sweets require a more vibrant image to appeal to younger users
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- Figure 60: Attributes associated with boiled sweets, ‘Old-fashioned,’ and ‘Bad for your health,’ by age group, September 2012
- Mints enjoy positive health image, but lack indulgent appeal
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- Figure 61: Attributes associated with mints, ‘Good value for money,’ and ‘Bad for your health,’ by age groups, September 2012
Consumer Attitudes Towards Sugar Confectionery
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- Key points
- Six in ten want healthier sweets and more natural sugar alternatives
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- Figure 62: Attitudes towards sugar confectionery, September 2012
- Resealable packaging holds appeal for six in ten
- Energy ingredients, unusual and extreme flavours offer growth opportunities
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- Figure 63: Agreement with statements regarding flavours and ingredients of sweets, by selected user group, September 2012
- Hard sweets are blighted by a poor health reputation
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- Figure 64: Agreement with the statement, ‘Hard sweets are worse for your teeth than soft, chewy sweets,’ by gender and age groups, September 2012
- Gelatine-free sweets appeal to nearly one in four users
Attitudes Towards Chewing Gum
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- Key points
- Six in ten trust chewing gum’s health benefits, though official accreditation is less of a prerequisite
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- Figure 65: Attitudes towards chewing gum, September 2012
- NPD opportunities lie in longer-lasting flavour and teeth-whitening benefits
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- Figure 66: Agreement with the statements ‘Teeth-whitening chewing gum is worth paying more for,’ and ‘I’d pay more for a gum with longer-lasting flavour,’ by age groups, September 2012
- Only two fifths of users are keen to try new gum flavours although added vitamins appeal
- Chewing gum suffers from an image problem among non-users
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- Figure 67: Attitudes towards chewing gum, September 2012
- Disposal of gum is a deterrent – especially among the young
Consumer – Target Groups
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- Key points
- Three target groups
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- Figure 68: Target groups, September 2012
- Sour Fans (30%)
- Healthy Eaters (32%)
- Disengageds (38%)
Appendix – Market Environment
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- Figure 69: Agreement with selected lifestyle statements, by demographics, 2012
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Appendix – Market Size and Forecast
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- Figure 70: UK retail value sales of sugar confectionery and gum, best- and worst-case forecast, 2012-17
- Figure 71: UK retail volume sales of sugar confectionery and gum, best- and worst-case forecast, 2012-17
- Figure 72: Total UK retail value sales of sugar confectionery, 2007-17
- Figure 73: UK retail value sales of sugar confectionery, best- and worst-case forecast, 2012-17
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- Figure 74: Total UK retail volume sales of sugar confectionery, 2007-17
- Figure 75: UK retail volume sales of sugar confectionery, best- and worst-case forecast, 2012-17
- Figure 76: Total UK retail value sales of gum, 2007-17
- Figure 77: UK retail value sales of gum, best- and worst-case forecast, 2012-17
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- Figure 78: Total UK retail volume sales of gum, 2007-17
- Figure 79: UK retail volume sales of gum, best- and worst-case forecast, 2012-17
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Appendix – Brand Research
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- Figure 80: Brand usage, October 2012
- Figure 81: Brand commitment, October 2012
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- Figure 82: Brand momentum, October 2012
- Figure 83: Brand diversity, October 2012
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- Figure 84: Brand satisfaction, October 2012
- Figure 85: Brand recommendation, October 2012
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- Figure 86: Brand attitude, October 2012
- Figure 87: Brand image – macro image, October 2012
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- Figure 88: Brand image – micro image, October 2012
- Figure 89: Profile of target groups, by demographics, October 2012
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- Figure 90: Psychographic segmentation, by target groups, October 2012
- Figure 91: Brand usage, by target groups, October 2012
- Brand index
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- Figure 92: Brand index, October 2012
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Appendix – Consumer Usage – Sugar Confectionery and Gum
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- Figure 93: Usage of sugar confectionery and gum, September 2012
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- Figure 94: Most popular types of sugar confectionery and gum used, by demographics, September 2012
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- Figure 95: Next most popular types of sugar confectionery and gum used, by demographics, September 2012
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- Figure 96: Other types of sugar confectionery and gum used, by demographics, September 2012
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- Figure 97: Repertoire of usage of sugar confectionery, by demographics, September 2012
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- Figure 98: Repertoire of usage of gum confectionery, by demographics, September 2012
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Appendix – Consumer – Usage by Occasion
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- Figure 99: Usage of sweets and gum by occasion, September 2012
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- Figure 100: Usage of sweets and gum by occasion, September 2012
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- Figure 101: Usage of sweets and gum by occasion, September 2012
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- Figure 102: Most popular occasions for using sweets, by demographics, September 2012
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- Figure 103: Next most popular occasions for using sweets, by demographics, September 2012
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- Figure 104: Usage of chewing gum by occasion, by demographics, September 2012
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Appendix – Consumer – Attributes Associated with Sweets
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- Figure 105: Attributes associated with sweets, September 2012
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- Figure 106: Most popular attributes associated with jelly-style sweets, by demographics, September 2012
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- Figure 107: Next most popular attributes associated with jelly-style sweets, by demographics, September 2012
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- Figure 108: Most popular attributes associated with boiled sweets, by demographics, September 2012
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- Figure 109: Next most popular attributes associated with boiled sweets, by demographics, September 2012
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- Figure 110: Most popular attributes associated with mints, by demographics, September 2012
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- Figure 111: Next most popular attributes associated with mints, by demographics, September 2012
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Appendix – Consumer – Attitudes towards Sugar Confectionery
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- Figure 112: Attitudes towards sugar confectionery, September 2012
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- Figure 113: Agreement with the statements ‘Hard sweets are worse for your teeth than soft, chewy sweets’ and ‘I would like to see more sweets with extreme flavours’, by demographics, September 2012
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- Figure 114: Agreement with the statements ‘There are not enough healthy sweets available’ and ‘I am interested in trying sweets with natural sugar alternatives’, by demographics, September 2012
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- Figure 115: Agreement with the statements ‘I feel less guilty about eating sweets than chocolate’ and ‘Gelatine-free sweets are more appealing than standard sweets’, by demographics, September 2012
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- Figure 116: Agreement with the statements ‘I would try sweets with energy-boosting ingredients’ and ‘I would try sweets with unusual flavours’, by demographics, September 2012
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- Figure 117: Agreement with the statements ‘I tend to buy whatever sweets are on promotion’ and ‘There is a lack of sweets with resealable packaging’, by demographics, September 2012
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- Figure 118: Agreement with the statement ‘My children prefer sweets to chocolate’, by demographics, September 2012
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Appendix – Consumer – Attitudes towards Chewing Gum
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- Figure 119: Attitudes towards chewing gum, September 2012
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- Figure 120: Users’ Attitudes towards chewing gum, by demographics, September 2012
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- Figure 121: Non-users’ attitudes towards chewing gum, by demographics, September 2012
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Appendix – Consumer – Target Groups
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- Figure 122: Attitudes towards sugar confectionery, by target groups, September 2012
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- Figure 123: Attitudes towards sugar confectionery, by target groups, September 2012
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- Figure 124: Usage of sugar confectionery and gum by type, by target groups, September 2012
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- Figure 125: Usage of sweets and gum by occasion, by target groups, September 2012
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- Figure 126: Attributes associated with sweets, by target groups, September 2012
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- Figure 127: Attitudes towards chewing gum, by target groups, September 2012
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- Figure 128: Attitudes towards chewing gum, by target groups, September 2012
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- Figure 129: Factors influencing choice of snack, by target groups, September 2012
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- Figure 130: Grocery shopping habits, by target groups, September 2012
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- Figure 131: Attitude towards health and healthy lifestyles, by target groups, September 2012
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- Figure 132: target groups, by demographics, September 2012
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