Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: UK health and fitness clubs market size trends, 2007-17
- Market factors
- Weight loss drives demand
-
- Figure 2: Trends in average Body Mass Index (BMI) of adults in England, by gender, 2007-10
- Companies, products and innovation
-
- Figure 3: Leading UK health and fitness club operators, by number of clubs and members, 2012
- The consumer
- Health and fitness club usage
-
- Figure 4: Health and fitness club usage, July 2012
- Frequency of health and fitness club usage
-
- Figure 5: Frequency of health and fitness club usage, July 2012
- Perceived value of health and fitness club amenities
-
- Figure 6: Perceived value of health and fitness club amenities, July 2012
- Importance of health and fitness club features
-
- Figure 7: Importance of health and fitness club features, July 2012
- Innovation opportunities
-
- Figure 8: Innovation opportunities, July 2012
- What we think
Issues in the Market
-
- Could the industry see a further round of consolidation?
- Will the budget clubs sector continue to gain market share?
- How can health club operators counter or capitalise on the boom in apps?
- What do consumers want from a health club membership?
- What other products and services are consumers interested in buying from health clubs?
Trend Application
-
- Trend: Carnivore, Herbivore…Locavore
- Trend: Creative Class
- 2015 Inspire Trend: Access Anything, Anywhere
Market Drivers
-
- Key points
- Desire for weight loss continues to drive demand
-
- Figure 9: Trends in Body Mass Index (BMI) of adults in England, by gender, 2007-10
- Figure 10: Trends in Body Mass Index (BMI) of children in England, by gender, 2007-10
- Economy bounces back from recession
-
- Figure 11: Trends in quarterly UK GDP, Q1 2007-Q2 2012
- Figure 12: Trends in inflation and average weekly earnings, 2008-12
- Consumers remain pessimistic about the future
-
- Figure 13: Trends in UK consumer confidence, January 2010-October 2012
- Will clubs have to diversify away from their core target market of 16-34s?
-
- Figure 14: Trends in the age structure of the UK population, 2007-17
- Figure 15: UK unemployment rates, by age band (seasonally adjusted), 2006-12
- Clubs’ operational costs continue to rise
-
- Figure 16: Average price of fuels purchased by non-domestic consumers in the UK*, 2007-12
- CRC encourages improvements
-
- Figure 17: Carbon emissions of leading health and fitness club operators, 2010
- Operators move towards clean energy
- Employment costs also creep up
- Broadband internet growth stimulates budget sector
-
- Figure 18: Trends in broadband penetration, 2007-11
-
- Figure 19: Electronic products/services have at home, January and September 2012
Who’s Innovating?
-
- Key points
- New classes and activities are main focus of innovation
- Dance leads the way
- Something for the kids too
- David Lloyd extends racquet sports offer
- Partnerships with relevant brands
- David Lloyd joins the app revolution…
- …aims to take its food and drink to a higher level…
- …and introduces member rewards
- A new fitness format
Market Size and Forecast
-
- Key points
- Market holds firm in tough trading environment
-
- Figure 20: UK health and fitness clubs market size trends, 2007-17
- Tough times ahead still
- The days of mass openings are over
- Extending the brand
- Forecast
-
- Figure 21: Forecast UK health and fitness clubs market, 2007-17
Segment Performance
-
- Key points
- Secondary spend feels the strain
-
- Figure 22: UK health and fitness club market, by sector, 2007-11
- Budget sector the main area of growth
Market Share
-
- Key points
- David Lloyd maintains market leadership
-
- Figure 23: Leading UK health and fitness club operators, by number of clubs and members, 2012
Companies and Products
-
- Key points
- Industry structure
-
- Figure 24: Number of health and fitness clubs in the UK, 2007-12
- David Lloyd Leisure Operations Holdings Ltd
-
- Figure 25: Financial performance of David Lloyd Leisure Limited in the UK, 2008-11
-
- Figure 26: Financial performance of Next Generation Clubs Limited in the UK, 2008-11
-
- Figure 27: Financial performance of Harbour Clubs Limited in the UK, 2008-11
- Fitness First Group Ltd
-
- Figure 28: Financial performance of Fitness First Clubs Limited in the UK, 2006-10
- MOP Acquisitions (LAF) Ltd (LA fitness)
-
- Figure 29: Financial performance of MOP Acquisitions (LAF) Ltd, 2008-11
- Virgin Active Holdings Ltd
-
- Figure 30: Financial performance of Virgin Active UK, 2007-11
- Dave Whelan Sports Ltd
-
- Figure 31: Financial performance of Dave Whelan Sports* Ltd, 2010 and 2011
- Bannatyne’s Fitness Ltd
-
- Figure 32: Financial performance of Bannatyne’s Fitness Ltd, 2007-11
- Nuffield Health
- The Gym Group
-
- Figure 33: Financial performance of The Gym Limited, 2010 and 2011
- Pure Gym
-
- Figure 34: Financial performance of Pure Gym Ltd, 2011 and 2012
- Other operators
- Total Fitness
- De Vere Group Ltd
- The Club Company (UK) Ltd
- Energie Global Brand Management Ltd
- Topnotch Health Club Holdings Ltd
- Fitness 4 Less (Holdings) Ltd
- FitSpace Ltd
Brand Communication and Promotion
-
- Key points
-
- Figure 35: Advertising expenditure for health and fitness clubs, 2008-11
-
- Figure 36: Advertising expenditure for health and fitness clubs, by operator, 2008-11
- Adspend peaks in New Year and after summer holidays
-
- Figure 37: Advertising expenditure for health and fitness clubs, by month, 2011
- PR and sponsorship plays a role, too
- Free passes to stimulate trial
- Web presence continues to bridge gap between clubs and customers
-
- Figure 38: Trends in monthly unique visitors to websites of leading health and fitness club operators, September 2011-August 2012
- Some embrace social media with open arms
-
- Figure 39: Number of Twitter followers and Facebook likes for leading health and fitness club operators*, 2012
- Tesco links up with payasUgym
Health and Fitness Club Usage
-
- Key points
- One in six use a health and fitness club
-
- Figure 40: Health and fitness club usage, July 2012
- Current users of health and fitness clubs
- Lapsed users
- Interested consumers
- The ‘opportunity gap’
Frequency of Health and Fitness Club Usage
-
- Key points
-
- Figure 41: Frequency of health and fitness club usage, July 2012
Perceived Value of Health and Fitness Club Amenities
-
- Key points
-
- Figure 42: Perceived value of health and fitness club amenities, July 2012
- Hardest-hit areas most focused on value
- Those interested in joining are seeking value
-
- Figure 43: Perceived value of health and fitness club amenities, by health and fitness club usage, July 2012
Importance of Health and Fitness Club Features
-
- Key points
- Parking is biggest priority for health club users
-
- Figure 44: Importance of health and fitness club features, July 2012
- Swimming pool attractions women and parents in particular
- Good transport links and being close to home also important factors
- Service can help clubs differentiate
-
- Figure 45: Importance of health and fitness club features, by health and fitness club usage, July 2012
Innovation Opportunities
-
- Key points
- Flexibility, particularly the ability to customise is the key
-
- Figure 46: Innovation opportunities, July 2012
- Hybrid membership/pay-as-you-go concept proves popular
- Assessments and services could offer potential to sell memberships
- Small group PT – a halfway house?
- Potential re-joiners are most attracted by customisable memberships
-
- Figure 47: Innovation opportunities, by health and fitness club usage, July 2012
Appendix – Market Size Forecast Scenarios
-
-
- Figure 48: UK health and fitness clubs, market size forecast scenarios, 2012-17
-
Appendix – Health and Fitness Club Usage
-
-
- Figure 49: Health and fitness club usage, July 2012
- Figure 50: Most popular health and fitness club usage, by demographics, July 2012
-
- Figure 51: Next most popular health and fitness club usage, by demographics, July 2012
- Figure 52: Frequency of leisure activities done once a month or more often, by health and fitness club usage, July 2012
-
- Figure 53: Frequency of leisure activities done once a month or more often, by next most popular health and fitness club usage, July 2012
- Figure 54: Frequency of leisure activities done once a month or more often, by health and fitness club usage, July 2012
-
- Figure 55: Frequency of leisure activities done once a month or more often, by next most popular health and fitness club usage, July 2012
-
Appendix – Frequency of Health and Fitness Club Usage
-
-
- Figure 56: Frequency of health and fitness club use, July 2012
- Figure 57: Frequency of health and fitness club use, by demographics, July 2012
-
Appendix – Perceived Value of Health and Fitness Club Amenities
-
-
- Figure 58: Perceived value of just weights and exercise machines amenities, July 2012
- Figure 59: Perceived value of just weights and exercise machines amenities, by demographics, July 2012
-
- Figure 60: Perceived value of weights and exercise machines plus swimming pool amenities, by demographics, July 2012
- Figure 61: Perceived value of weights and exercise machines plus a pool and tennis courts amenities, by demographics, July 2012
-
- Figure 62: Perceived value of health and fitness club amenities, by health and fitness club usage, July 2012
-
Appendix – Importance of Health and Fitness Club Features
-
-
- Figure 63: Importance of health and fitness club features, by health and fitness club usage, July 2012
- Figure 64: Perceived value of close to home amenities, by demographics, July 2012
-
- Figure 65: Perceived value of staff on hand at all times to look after my needs amenities, by demographics, July 2012
- Figure 66: Perceived value of car parking amenities, by demographics, July 2012
-
- Figure 67: Perceived value of use of swimming pool amenities, by demographics, July 2012
- Figure 68: Perceived value of good transport links amenities, by demographics, July 2012
-
- Figure 69: Perceived value of assistance with planning my exercise programme amenities, by demographics, July 2012
- Figure 70: Perceived value of being able to join/renew online without actually visiting the club before joining amenities, by demographics, July 2012
-
- Figure 71: Perceived value of making new friends and taking part in social activities amenities, by demographics, July 2012
- Figure 72: Perceived value of close to work amenities, by demographics, July 2012
-
- Figure 73: Perceived value of health and beauty treatment facilities, by demographics, July 2012
- Figure 74: Perceived value of tennis courts, by demographics, July 2012
-
Appendix – Innovation Opportunities
-
-
- Figure 75: Most popular innovation opportunities, by demographics, July 2012
- Figure 76: Next most popular innovation opportunities, by demographics, July 2012
-
- Figure 77: Innovation opportunities, by most popular innovation opportunities, July 2012
- Figure 78: Innovation opportunities, by next most popular innovation opportunities, July 2012
-
- Figure 79: Innovation opportunities, by health and fitness club usage, July 2012
-
Back to top