Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Market size and forecast of sandwiches, best and worst case scenarios, 2007-17
- Market factors
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- Figure 2: Agreement with the statement ‘I find I am eating more homemade sandwiches than I did a year ago’, March-August 2012
- Companies, brands and innovation
- Who’s innovating?
- The consumer
- Venues visited
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- Figure 3: Venues visited for lunch, July 2012
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- Figure 4: Venues visited for lunch, by occasion, July 2012
- How have out-of-home lunch habits changed?
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- Figure 5: Changes in out-of-home lunch behaviour, July 2012
- Attitudes towards lunch
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- Figure 6: Attitudes towards lunch, July 2012
- Sandwich menu enticements
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- Figure 7: Sandwich menu enticements, July 2012
- What we think
Issues in the Market
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- What steps can sandwich operators take to address the ‘new normal’ frugal mentality?
- How can operators use provenance to help to drive sales?
- How can operators connect with consumers on levels other than price?
- Can sandwich operators tap into healthy eating trends?
Trend Application
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- Sandwich speakeasy
- Regional sandwiches
- A new leaf
Market Drivers
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- Key points
- Cost concerns
- Demographic trends
- Lunch market remains vulnerable to cutbacks due to low consumer confidence
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- Figure 8: GfK NOP Consumer Confidence Index, monthly, January 2007-October 2012
- Figure 9: Agreement with the statement ‘I find I am eating more homemade sandwiches than I did a year ago’, March-August 2012
Who’s Innovating?
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- Key points
- Ethnic-inspired grab-and-go products
- Snacking product trends and opportunities
- High-protein products
- Permissible indulgence trends – health versus hedonism
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- Figure 10: Reasons for snacking on weekdays, 2010-12
- Healthy snacking
- Hot food
Market Size and Forecast for Sandwiches
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- Key points
- Continual demand for grab-and-go purchases will help balance out frugal purchasing behaviour
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- Figure 11: UK value sales of sandwiches, 2007-17
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- Figure 12: Market size and forecast of sandwiches, best and worst case scenarios, 2007-17
- Methodology
Companies and Products
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- Key points
- Foodservice brands
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- Figure 13: Selected sandwich foodservice brands, number of outlets, 2011 and 2012
- EAT
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- Figure 14: Selected financial data for EAT Limited, 2009/10 and 2010/11
- Greggs
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- Figure 15: Selected financial data for Greggs Plc, 2010 and 2011
- Pret A Manger
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- Figure 16: Selected financial data for Pret A Manger (Europe) Limited, 2010 and 2011
- Subway
- Non-sandwich specialist
- Leon Restaurants
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- Figure 17: Selected financial data for Leon Restaurants, 2010 and 2011
- Food manufacturer brands
- Cranswick
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- Figure 18: Selected financial data for Cranswick PLC, 2010-12
- Greencore
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- Figure 19: Selected financial data for Greencore Group PLC, 2010 and 2011
- 2 Sisters Food Group
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- Figure 20: Selected financial data for Boparan Holdings Limited, 2011 and 2012
- Raynor Foods
- Samworth Brothers
Lunch Habits
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- Key points
- Four in five adults have bought lunch out of home in the last three months
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- Figure 21: Venues visited for lunch, by all lunch occasions, July 2012
- Grocery stores hold the lead for buying lunch
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- Figure 22: Venues visited for lunch, by occasion, July 2012
- As competition intensifies, operators expand their offering or specialise
- Young adults are the core lunchtime crowd
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- Figure 23: Selected venues visited for lunch, by age, July 2012
- Usage of sandwich bars
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- Figure 24: Usage of sandwich bars in the last 12 months, 2008-12
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- Figure 25: Frequency of visiting sandwich bars in the last 12 months, 2008-12
- How have out-of-home lunch habits changed?
- Around six in ten workers have not changed spend on lunch out of home in the last year
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- Figure 26: Out-of-home lunch behaviour, July 2012
Attitudes towards Sandwiches
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- Key points
- Seven in ten workers think that shop-bought sandwiches are overpriced
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- Figure 27: Attitudes towards lunch, July 2012
- The potential of developing a ‘fresh’ strategy and other ‘value-added’ signposts
- Half of workers drawn to sandwiches made on the day
- Interest in positive health, calories prove controversial
- Other menu items offer added value
- Meal deals appeal to 16-24-year-olds but fail to resonate with older consumers
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- Figure 28: Agreement with the statement ‘I’m more likely to buy sandwiches out of home which are part of a meal deal’, by age, July 2012
- Figure 29: Agreement with the statement ‘I’m more likely to buy sandwiches out of home which are part of a meal deal’, by region, July 2012
Sandwich Menu Enticements
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- Key points
- Injecting excitement and functionality into sandwiches could improve their value-for-money perception
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- Figure 30: Sandwich menu enticements, July 2012
- ‘Manwich’ versus ‘glamwich’
- Different breads (eg pitas, wraps, flatbreads)
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- Figure 31: Interest in different breads as sandwich menu enticement, by gender and age, July 2012
- Healthy eating concerns
- The many manifestations of the breadless sandwich
- Targeting specialised diets
- Storytelling: Creating emotive connections to sell ethical ingredients
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- Figure 32: Ethical ingredients as a sandwich menu enticement, by age, July 2012
- Figure 33: Ethical ingredients as a sandwich menu enticement, by region, July 2012
- Fillings: Maximising on the potential of global street food trends
Sandwich Target Groups
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- Key points
- Flexible products and demonstrating added value is key
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- Figure 34: Lunch target groups, July 2012
- Financially Obstructed (26% of internet users aged 16+ who are full-time/part-time employees)
- Lunch Enthusiasts (44% of internet users aged 16+ who are full-time/part-time employees)
- Leisure Lunchers (30% of internet users aged 16+ who are full-time/part-time employees)
Appendix – Market Drivers
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- Snacking
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- Figure 35: Frequency of snacking, 2010-12
- Figure 36: Frequency of snacking elsewhere, by demographics, 2012
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- Figure 37: Reasons for snacking on weekdays, 2010-12
- Figure 38: Types of snacks eaten during the day, by mealtime, 2012
Appendix – Venues Visited
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- Figure 39: Venues visited for lunch, July 2012
- Figure 40: Most popular venues visited for lunch, by detailed demographics, July 2012
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- Figure 41: Next most popular venues visited for lunch, by detailed demographics, July 2012
- Figure 42: Other venues visited for lunch, by detailed demographics, July 2012
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- Figure 43: Venues visited for lunch, by most popular venue choice factors, July 2012
- Figure 44: Venues visited for lunch, by next most popular venue choice factors, July 2012
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- Figure 45: Lunch menu enticements, by most popular venues visited for lunch, July 2012
- Figure 46: Lunch menu enticements, by next most popular venues visited for lunch, July 2012
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- Figure 47: Lunch menu enticements, by other venues visited for lunch, July 2012
- Figure 48: Sandwich menu enticements, by most popular venues visited for lunch, July 2012
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- Figure 49: Sandwich menu enticements, by next most popular venues visited for lunch, July 2012
- Figure 50: Sandwich menu enticements, by other venues visited for lunch, July 2012
- Sandwich bars
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- Figure 51: Frequency of visiting sandwich bars in the last 12 months, 2008-12
- Figure 52: Frequency of visiting sandwich bars in the last 12 months, by demographics, 2012
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- Figure 53: Sit-in or takeaway (sandwich bars), 2008-12
- Figure 54: Sit-in or takeaway (sandwich bars), by demographics, 2012
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Appendix – How Have Out-of-Home Lunch Habits Changed?
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- Figure 55: Changes in out-of-home lunch behaviour, July 2012
- Figure 56: Changes in the number of times lunch bought out of home, by detailed demographics, July 2012
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- Figure 57: Changes in the amount spent on lunch out of home, by detailed demographics, July 2012
- Figure 58: Changes in out-of-home lunch behaviour, by most popular attitudes towards lunch, July 2012
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- Figure 59: Changes in out-of-home lunch behaviour, by next most popular attitudes towards lunch, July 2012
- Figure 60: Attitudes towards lunch, by changes in the number of times lunch bought out of home, July 2012
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- Figure 61: Attitudes towards lunch, by changes in the amount spent on lunch out of home, July 2012
- Figure 62: Lunch menu enticements, by changes in the number of times lunch bought out of home, July 2012
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- Figure 63: Lunch menu enticements, by changes in the amount spent on lunch out of home, July 2012
- Figure 64: Sandwich menu enticements, by changes in the number of times lunch bought out of home, July 2012
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- Figure 65: Sandwich menu enticements, by changes in the amount spent on lunch out of home, July 2012
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Appendix – Attitudes towards Lunch
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- Figure 66: Attitudes towards lunch, July 2012
- Figure 67: Agreement with the statements ‘I like to see how many calories are in each item’ and ‘I tend to choose something for lunch that I don’t tend to make at home’, by detailed demographics, July 2012
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- Figure 68: Agreement with the statements ‘I tend to choose something familiar’ and ‘It’s worth paying more for sandwiches made in front of me’, by detailed demographics, July 2012
- Figure 69: Agreement with the statements ‘Shop-bought sandwiches are overpriced’ and ‘I prefer sandwiches made freshly for me to prepacked’, by detailed demographics, July 2012
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- Figure 70: Agreement with the statements ‘Sandwiches made fresh every day are worth paying more for’ and ‘I like to know when the sandwich has been made’, by detailed demographics, July 2012
- Figure 71: Agreement with the statement ‘I’m more likely to buy sandwiches out of home which are part of a meal deal’, by detailed demographics, July 2012
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- Figure 72: Lunch menu enticements, by most popular attitudes towards lunch, July 2012
- Figure 73: Lunch menu enticements, by next most popular attitudes towards lunch, July 2012
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- Figure 74: Sandwich menu enticements, by most popular attitudes towards lunch, July 2012
- Figure 75: Sandwich menu enticements, by next most popular attitudes towards lunch, July 2012
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- Figure 76: Attitudes towards lunch, by most popular attitudes towards lunch, July 2012
- Figure 77: Attitudes towards lunch, by next most popular attitudes towards lunch, July 2012
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Appendix – Sandwich Menu Enticements
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- Figure 78: Sandwich menu enticements, July 2012
- Figure 79: Breadless sandwich as a menu enticement, by detailed demographics, July 2012
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- Figure 80: Spicy fillings as a sandwich menu enticement, by detailed demographics, July 2012
- Figure 81: Simple fillings as a sandwich menu enticement, by detailed demographics, July 2012
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- Figure 82: Different breads as a sandwich menu enticement, by detailed demographics, July 2012
- Figure 83: Gluten-free as a sandwich menu enticement, by detailed demographics, July 2012
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- Figure 84: Hot sandwich as a menu enticement, by detailed demographics, July 2012
- Figure 85: Deep fill (extra filling) as a sandwich menu enticement, by detailed demographics, July 2012
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- Figure 86: Special/limited edition sandwich/filling as a sandwich menu enticement, by detailed demographics, July 2012
- Figure 87: Wholemeal/wholegrain bread as a sandwich menu enticement, by detailed demographics, July 2012
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- Figure 88: Ethical ingredients as a sandwich menu enticement, by detailed demographics, July 2012
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Appendix – Sandwich Target Groups
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- Figure 89: Target groups, by detailed demographics, July 2012
- Figure 90: Attitudes towards lunch, by target groups, July 2012
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- Figure 91: Venues visited for lunch, by target groups, July 2012
- Figure 92: Venues used for ready-to-eat food/drink purchased, by mealtime, by target groups, July 2012
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- Figure 93: Changes in out-of-home lunch behaviour, by target groups, July 2012
- Figure 94: Venue choice factors, by target groups, July 2012
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- Figure 95: Lunch menu enticements, by target groups, July 2012
- Figure 96: Sandwich menu enticements, by target groups, July 2012
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