European Retail Briefing - May 2013
European Retail Briefing - May 2013

This report is the European Retail Briefing - but we should not be geographical purists. And we think it is worth looking beyond Europe to the self-inflicted troubles at US-based JCPenney under recently-departed Chief Exec Ron Johnson and in particular to the parallels to the abandoned turnaround strategy at Carrefour under former CEO Lars Olofsson.

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Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Analyst Comment

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Market

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European Retail Sales

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Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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