“It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of consumers who care for them.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – China’s over-55s’ varied Lifestyles and Outlooks
Key Issue – Planning for Retirement
Key Issue – Financial Security and Spending Priorities of the Over-55s
Key Issue – Leisure Priorities of the Over-55s
Key Issue – Marketing to the Over-55s
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Reasons for Taking Retirement
Appendix – Planning for Retirement
Appendix – Planning Retirement Activities
Appendix – Holiday Plans in the Next 12 Months
Appendix – Level of Financial Security
Appendix – Changes in Spending Habits over the Past 12 Months
Appendix – Discretionary Spending Habits
Appendix – Attitudes Towards Shopping and Buying Products
Appendix – Further Analysis
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How significant a consumer segment are the over-55s to China’s domestic consumer economy, and how will that change?
