“Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
An Overview of Mums in China
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Mums’ Top Concerns
The Consumer – Changes in Shopping and Spending
The Consumer – Mums’ Purchase Influencers
Key Issue – Attitudinal Differences among Chinese Mums
Key Issue – Capitalising on Online Opportunities when Marketing and Selling to Mums
Key Issue – Catering to Mums’ Top Concern over Children’s Education
Key Issue – Marketing to Today’s Working Mums
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Age Structure of Chinese Women
Appendix – Incidence of Mum and Age of Children
Appendix – Financials
Appendix – Concerns
Appendix – Behaviours
Appendix – Influence
Appendix – Attitudinal Statements
Appendix – Further Analysis
|
What are the characteristics of Chinese mums and what is likely to be the demographical portrait of them into the 2020s?
