“Thanks to growing disposable income and urbanisation resulting in an expanding consumer base, the air fresheners market in China has enjoyed steady growth between 2008 and 2012. The effectiveness of eliminating odours remains the second most important factor when buying air fresheners, thus traditional air fresheners that highlight the benefits of getting rid of odours still have relatively steady demand. However, the next generation air freshener products with mood-setting and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – The Future of Car Air Fresheners
Key Issue – Health Concerns and Air Fresheners
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Air Freshener Products
The Consumer – Elimination of Odour by Type
The Consumer – Factors Influencing Choice
The Consumer – Usage and Buying Preferences
The Consumer – Attitudes towards Using Air Fresheners
Key Issue – Reaching the High-end Market with Emotional Benefits and Natural Ingredients
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Air Fresheners Used in Past 12 Months
Appendix – Where Air Fresheners are Used
Appendix – Types of Odours to Remove
Appendix – Most Important Factors for Buying Air Fresheners
Appendix – Attitudes towards Using Air Fresheners
Appendix – General Attitudes towards Air Fresheners
Appendix – Further Analysis
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What is the current state of the air freshener market in China and what are the trends behind, drivers of and barriers to growth?
