Breakfast Foods - China - August 2013
Breakfast Foods - China - August 2013

“The breakfast market is already undergoing transformation, with the focus shifting away from merely taste-driven offerings and business opportunities lie in meeting the demand for healthy, convenient and safe breakfasts. More nutritionally balanced breakfasts which are also convenient in terms of purchasing, preparation and consumption, and the introduction of organic ingredients, provide key means to differentiate products and help businesses to win consumers’ loyalty.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Key Issue – The Market has not Kept Pace with Consumers’ Growing Demand for Convenience
Key Issue – Challenges and Opportunities in Organic Breakfast

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Frequency of Having Breakfast from Different Locations
The Consumer – Spending on Breakfast Foods
The Consumer – Types of Breakfast Foods Eaten Most Often
The Consumer – Attitudes Towards Chinese and Western Breakfast Foods
The Consumer – Attitudes Towards Breakfast Foods for Children
The Consumer – General Attitudes Towards Breakfast Foods
Key Issue – Unlocking Consumers’ Hidden Breakfast Needs

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency of Having Breakfast from Different Locations
Appendix – Spending on Breakfast Foods
Appendix – Types of Breakfast Foods
Appendix – Attitudes towards Chinese and Western Breakfast Foods
Appendix – Attitudes towards Breakfast Foods for Children
Appendix – General Attitudes towards Breakfast Foods