“China represents a market with both big opportunities and challenges for the airline business. As growth and competition increase at the same time, airlines need to react by being more customer-oriented in terms of service, marketing as well as product design.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Make Low-cost Carriers More Attractive by Sophisticated Marketing and Product Design
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Reasons for Flying
The Consumer – Choice of Airline and Class
The Consumer – Important Consideration Factors
The Consumer – Attitudes Towards Airline Travelling
The Consumer – Perceptions of Major Domestic Airlines
The Consumer – Value-added Services
Key Issue – Introducing More Value-added Services to Economy Flyers can Offset Slow Pick-up in Premium Travellers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies
Key Issue – Greater Competition Urges Chinese Airlines to Drive Quality of Service and be More Customer-oriented
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who Flies and Why? – Reason for Flying
Appendix – Choice of Airline and Class
Appendix – Important Consideration Factors
Appendix – Attitudes Towards Airline Travelling
Appendix – Perceptions of Major Domestic Airlines
Appendix – Value-added Services
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How big is the airline market in China and what will this market grow into over the next five years?
