“The rapid and significant changes in the way Chinese consumers buy and eat food are creating new opportunities to develop new and innovative products to suit diversifying lifestyle needs. But Chinese consumers continue to be concerned about food safety, and are increasingly demanding better information about food product health and nutritional benefits.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Changes in Chinese Diets and Food Shopping Habits
The Impact of Grocery Retail Chains
Food Safety and Health Concerns
Key Issues in the Market – Traditional and Modern Food Retail Continue to Compete
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Key Issues in the Market – Home Prepared Food Increasingly Important Depending on Occasion
Key Issues in the Market – Consumers Becoming More Inclined to Experiment When Cooking
Key Issues in the Market – Healthy Eating Driving Food Choices
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Where Consumers Buy Food
Appendix – Changes in Meals Prepared at Home or Out of Home
Appendix – Changes in Cooking Methods
Appendix – Changes in Eating Habits
Appendix – Attitudes Towards Purchasing Food
Appendix – Attitudes Towards Eating Food
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How are Chinese shopping habits changing?
