Festive Foods - China - July 2013
Festive Foods - China - July 2013

“Thanks to the strong connection between traditional festive food and Chinese festivals, traditional festive food remains popular. Western-style festive food, however, is gaining the momentum in this market, with chocolate as the most popular festive food, showing strong potential for international brands to capture the festive food market.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Background – Gifting Culture and Festivals in China

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Key Issue – The Bright Future Of Imported Festive Food
Key Issue – Online Retail Channel Shows Great Potential In Festive Food Gift Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Purchase of Festive Food as Gifts
The Consumer – To Whom Festive Foods Are Given As Gifts
The Consumer – Purchase Occasions and Channels
The Consumer – Purchase Occasions and Channels
The Consumer – Important Factors When Buying Festive Food as a Gift
Key Issue – Ingredients with Health Benefits Can Be Appealing to Chinese Festive Food Buyers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Festive Food Bought as a Gift in Past 12 Months
Appendix – To Whom The Festive Food is Given as a Gift in Past 12 Months
Appendix – The Festivals When Food is Purchased as a Gift For Others
Appendix – The Most Important Factors For Buying Festive Food as a Gift
Appendix – The Channel For Buying Festive Food in Past 12 Months
Appendix – Attitudes Towards Buying Festive Food