“Sports and energy drinks, with their functional benefits and healthy image by association with vitamins, are gaining importance and popularity in the market. However, remain significantly smaller categories by comparison to other soft drink markets, and currently face critical challenges to growing consumption. Therefore, brands need to unlock the growth potential by increasing product relevance to a wider pool of consumers, convincing them that the drinks can play a role ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Building Stronger Relevance to Consumers is The Number One Challenge Faced by Sports Drink Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Use
The Consumer – Reasons for not Drinking Sports and Energy Drinks
The Consumer – Purchase Location
The Consumer – Consumption Occasions
The Consumer – Key Choice Factors
The Consumer – Attitudes towards Sports and Energy Drinks
Key Issue – Women Pose a Potentially Sizeable Market to Grow Sports and Energy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue – Positioning Sports and Energy Drinks Around New Occasions Can Help to Generate Sales
Key Issue – Wider Distribution Points for Sports and Energy Drinks to Capture Impulse Consumption
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Drinking Sports and Energy Drinks
Appendix – Reasons for not Drinking Sports and Energy Drinks
Appendix – Location of Sports and Energy Drinks Purchase
Appendix – Occasion of Sports and Energy Drinks Consumption
Appendix – Factors Considered When Buying Sports and Energy Drinks
Appendix – Attitudes Towards Sports and Energy Drinks
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How can sports and energy drinks improve their product relevance to Chinese consumers?
