Online Retailing - China - May 2013
Online Retailing - China - May 2013

“Online retailing has recently become the fastest growing channel within the retail market in China. Because it is growing so fast, with so many new entrants coming into the market all the time, it is still in a highly dynamic stage of development and will continue to see a great deal of new innovation as companies attempt to build a lasting presence in the market.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Rapid Growth of Online Retailing Surprised even the Retailers
Competition between the Leading e-Commerce Sites
Payment Systems and Delivery Running to Catch Up

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Attitudinal Statements

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands
Online Retail Shifts Quickly to Mobile Access

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Browsing and Purchasing In-Store, Online and Via TV Shopping Channels in the Last 12 Months
Appendix – Products Bought Via Online Channels in the Last 12 Months
Appendix – Products Bought Via Mobile Online Channels in the Last 12 Months
Appendix – Products Bought Via TV Shopping Channels in the Last 12 Months
Appendix – Delivery Methods Used When Shopping Online
Appendix – Online Retailers that Consumers Have Bought from in the Last 12 Months
Appendix – Consumer Online Shopping Habits
Appendix – Consumer Attitudes Towards Online Shopping