“The plethora of brands and products in the salty snacks category has meant that brands often find it difficult to get the attention of shoppers on the crowded supermarket shelves. The emergence and popularity of salty snack food speciality stores as a sales channel has given brands a one-stop platform to cultivate consumer loyalty, polish their quality image, and grow visibility. In the increasingly competitive market, chains that can assure ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Struggles to Offset Seasonal Dependence
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Changing Demographic Spurs Need for Broader Appeal
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brands Navigating in Fragmented Market
Food Safety is Sector’s Achilles’ Heel
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Share
Appendix – Frequency of Eating Salty Snacks
Appendix – Occasions of Eating Salty Snacks
Appendix – Locations of Buying Salty Snacks in Past 6 Months
Appendix – Attitudes towards Salty Snacks
Appendix – Most Important Factors Considered When Buying Salty Snacks
Appendix – General Attitudes Towards Salty Snacks
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How has the shift in demographics impacted the market and how can brands make themselves relevant to the changing needs of consumers?
