“Department stores in China have not only survived within the context of the country’s recent rapid economic development, but many have flourished, including several department store chains. Yet the market space they fill increasingly has to compete with other retail formats, such as specialist chains, hypermarkets and supermarkets, and growing numbers of new destination shopping malls and retail parks. This is making the competitive landscape increasingly difficult for department ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Department Stores Forced to Adapt in a Rapidly Changing Market
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Adapting Product Mix & Ambience to Lure Shoppers
Occasional and Seasonal Shopping Trends
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Local Stalwarts Versus Leading National Chains
Department Stores Go Online
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Consumers Browsing at Department Stores
Appendix – Frequency of Consumers Buying at Department Stores
Appendix – Type of Department Store Browsed At
Appendix – Type of Department Store Bought From
Appendix – Type of Online Department Store Brands Bought From
Appendix – Items Bought from a Department Store
Appendix – Items Bought from an Online Department Store
Appendix – Reasons for Shopping During the Week vs The Weekend
Appendix – Factors Considered Important about Department Stores
Appendix - Features that Encourage Consumers to Shop at Online Department Stores
Appendix – Attitudes towards Department Stores
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How are department stores adapting to increasing competition from other retail formats, especially supermarkets and hypermarkets, specialist retailers and other destination retail developments such as high-end malls and retail parks?
