Table of Contents
Introduction
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- Changes to our UK report
- Data sources
- Financial definitions
- VAT
- Sales per store, sales per sq m
- Other
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Clothing specialists’ sales (£m, incl. VAT), 2007-17
- Market factors
- Companies, brands and innovation
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- Figure 2: Top ten clothing retailers’ shares of consumer spending on clothing and footwear, 2010 and 2011
- The consumer
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- Figure 3: Main shops used for clothing in the last 12 months, instore or online, July 2012
- Figure 4: How consumers made their most recent clothing purchase, July 2012
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- Figure 5: Consumer attitudes to clothes shopping, July 2012
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- Figure 6: Customer satisfaction levels with factors impacting on fashion purchasing, July 2012
- What we think
Issues in the Market
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- How vulnerable is clothing retail to external factors?
- What’s happening to the mid-market?
- How does social media figure in the customer journey?
- What are the category-extension opportunities?
- In a multichannel world, what’s the value of a store?
Trend Application
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- Inspire trend: Secret, Secret
- Inspire trend: Let’s make a deal
- 2015 trend: Access Anything, Anywhere
Economic and Demographic Context
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- Key points
- Double-dip recession
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- Figure 7: GDP quarterly percentage change, Q1 2009-Q2 2012
- Consumer expenditure
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- Figure 8: GDP, PDI, consumer expenditure and savings, at constant 2012 prices, 2007-17
- Deflation wiped out by pay freezes
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- Figure 9: Year-on-year growth in consumer prices and average earnings, Sep-2011/June 2012
- Consumer confidence at a low ebb
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- Figure 10: UK consumer confidence, Sep 2011-Sep 2012
- Unseasonal weather brings forward summer sales
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- Figure 11: Rainfall (1981-2010) anomalies for 2012
- Under-25s now beginning to feel the pinch
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- Figure 12: Trends in the age structure of the UK population, 2007-17
- What does this mean for clothing shops future prospects?
Consumer Spending on Clothing
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- Key points
- Spending breakdown
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- Figure 13: UK: Forecast breakdown of consumer spending on clothing, 2012
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- Figure 14: UK: Breakdown of consumer spending on clothing and personal adornment, (incl VAT), 2007-12
Sector Size and Forecast
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- Key points
- Recent performance
- Performance in 2012
- Forecast to 2017
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- Figure 15: Clothing specialists’ sales (£m, incl. VAT), 2007-17
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- Figure 16: Clothing specialists’ sales (£m, incl. VAT), at current and constant prices, 2007-17
- Share of all retail
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- Figure 17: Clothing specialists’ share of all retail sales (excl. automotive fuel), 2007-12
- The Mintel forecast
Strengths and Weaknesses
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- Strengths
- Weaknesses
Brand Research
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- Brand map
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- Figure 18: Attitudes towards and usage of brands in the clothing retail sector, July 2012
- Brand attitudes
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- Figure 19: Attitudes by clothing retail brand, July 2012
- Brand personality
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- Figure 20: Clothing retail brand personality – macro image, July 2012
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- Figure 21: Clothing retail brand personality – micro image, July 2012
- Brand experience
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- Figure 22: Clothing retail brand usage, July 2012
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- Figure 23: Satisfaction with various clothing retail brands, July 2012
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- Figure 24: Consideration of clothing retail brands, July 2012
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- Figure 25: Consumer perceptions of current clothing retail brand performance, July 2012
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- Figure 26: Clothing retail brand recommendation – Net Promoter Score, July 2012
- Brand index
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- Figure 27: Clothing retail brand index, July 2012
- Figure 28: Clothing retail brand index vs. recommendation, July 2012
- Target group analysis
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- Figure 29: Target groups, July 2012
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- Figure 30: Clothing retail brand usage, by target groups, July 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Retail Customer Profile Comparison
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- Gender
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- Figure 31: Customer profile, by gender, September 2012
- Age
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- Figure 32: Customer profile, by age, September 2012
- Socio-economic group
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- Figure 33: Customer profile, by socio-economic group, September 2012
- Region
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- Figure 34: Customer profile, by region, September 2012
- State of finances
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- Figure 35: Customer profile, by state of finances, September 2012
The Consumer – Where They Shop
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- Key points
- What we asked
- Where consumers buy
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- Figure 36: Where they buy, July 2012
- Why shops are chosen
- Changes in shop usage, 2011-12
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- Figure 37: Main shops used for clothing, 2011 and 2012
- Where consumers buy – offline/online split
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- Figure 38: UK: where they buy, in-store and online, July 2012
- Who shops where
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- Figure 39: Profile of in-store Clothing shoppers, July 2012
- Primark vs TopShop
- Older customers
- Online customers
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- Figure 40: Profile of online customers, July 2012
- Consumer profiles
- Financial health
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- Figure 41: Retail customer bases by financial health, Sept 2012
- Regional bias
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- Figure 42: Leading clothing retailers, financial health and regional bias, September 2012
The Consumer – How they Shop
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- Figure 43: How consumers made their most recent clothing purchase, July 2012
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- Figure 44: Ratio of in-store to online buyers, July 2012
- Profiles of shoppers by how they shop
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- Figure 45: Profile of shoppers for womens outerwear, by how they shop, July 2012
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- Figure 46: Profile of shoppers for womens underwear by how they shop, July 2012
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- Figure 47: Profile of shoppers for childrenswear, by how they shop, July 2012
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The Consumer – Customer Satisfaction
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- Key points
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- Figure 48: Satisfaction levels with factors impacting on fashion purchasing, July 2012
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- Figure 49: Satisfaction levels with factors impacting on fashion purchasing, July 2012
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- Figure 50: Satisfaction levels with factors impacting on fashion purchasing, July 2012
- Satisfaction by retailer used
- Size
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- Figure 51: Satisfaction with sizing, by retailer relative to the average, July 2012
- Quality
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- Figure 52: Satisfaction with product quality, by retailer relative to the average, July 2012
- Value for money
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- Figure 53: Satisfaction with Value for money, by retailer relative to the average, July 2012
- Browsing
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- Figure 54: Satisfaction with ease of browsing, by retailer relative to the average, July 2012
- Promotions
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- Figure 55: Satisfaction with promotional offers, by retailer relative to the average, July 2012
- Brands
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- Figure 56: Satisfaction with brands available, by retailer relative to the average, July 2012
- Display
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- Figure 57: Satisfaction with product display, by retailer relative to the average, July 2012
- Style
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- Figure 58: Satisfaction with product styling, by retailer relative to the average, July 2012
The Consumer – Attitudes to Clothes Shopping
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- Key points
- What we asked
- The weather really matters
- Major sporting events have far less impact
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- Figure 59: Consumer attitudes to clothes shopping, July 2012
- Gender differences
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- Figure 60: Consumer attitudes to clothes shopping, by gender, July 2012
- The young act quickly
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- Figure 61: Consumer attitudes to clothes shopping, by age, July 2012
- Who shops when the weather is bad?
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- Figure 62: Those who often visit their local shopping centre when the weather is bad, by socio-economic group, July 2012
- The Burton shopper’s mentality
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- Figure 63: Burton shopper attitudes, July 2012
- Fashion followers exhibit similar patterns of behaviour
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- Figure 64: Consumer attitudes, by select young fashion retailer, July 2012
Who’s Innovating?
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- Multidimensional in-store experience
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- Figure 65: Urban Outfitters flagship oxford street, London, 3-D art installation, 2012
- M&S TV app
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- Figure 66: M&S TV App, 2012
- Virtual reality experience that mirrors real-life
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- Figure 67: C-Instore Virtual Fashion Mirror, 2012
- Personal clothes shopping service for disabled shoppers
- Developing the multichannel retail strategy
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- Figure 68: Marks & Spencer Cheshire Oaks Store, 2012
- iPad point of sale
- Clothing on wheels
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- Figure 69: Green Street Vault, 2012
- Cash-for-clothing shops thriving in recessionary times
- Shwopping
- Clothes that bridge the gap between the physical and the digital
- A well-stocked bricks-and-mortar offering
- Rewarding mobile-connective shoppers who visit physical clothing shops
Channels of Distribution
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- The online/offline split
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- Figure 70: UK: Estimated distribution of spending on clothing, by online/offline sales, 2010-12
- By retail sector
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- Figure 71: Estimated distribution of spending on clothing, 2009-11
Space Allocation Summary
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- Key points
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- Figure 72: Space allocation for men’s, women’s and childrenswear, September 2012
- Space allocations: Detailed estimates
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- Figure 73: Space allocation estimates, M&S, Next, Zara, Debenhams, Primark, H&M, September 2012
- Figure 74: Space allocation estimates: TK Maxx, Matalan, Asda, Tesco, Sainsbury’s, New Look, September 2012
- Figure 75: Space allocation estimates: Womenswear specialists, September 2012
- Figure 76: Menswear specialists, September 2012
Retail Product Mix
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- Clothing retailers: estimated sales breakdown
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- Figure 77: Estimated sales breakdown, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2011/12
- Figure 78: Estimated sales breakdown, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2011/12
- Arcadia chains
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- Figure 79: Arcadia chains: Estimated sales breakdown, 2011/12
- Sales density
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- Figure 80: Major clothing retailers, sales densities by product, 2011
- Figure 81: Major clothing retailers, sales densities by product, 2011 ctd
- Market shares by product
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- Figure 82: Clothing and footwear estimated market size (excl VAT), 2011
- Figure 83: Major clothing retailers: estimated market share by product, 2011
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- Figure 84: Major clothing retailers: estimated market share by product, 2011 Ctd
The Retailers: Financials and Outlets
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- Key points
- Introduction
- Value fashion: New Look falters
- Mid-market: M&S struggles
- Fast-fashion: Inditex soars
- Others: EWM surprises
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- Figure 85: Leading 25 clothing specialists, ranked by 2010 revenues (excl. VAT), 2007-11
- Figure 86: Leading 25 clothing specialists’ revenues: compound annual growth rates, 2007-11
- Outlets and sales per outlet
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- Figure 87: Leading 25 clothing specialists’ outlet numbers, 2007-11
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- Figure 88: Leading 25 clothing specialists’ sales per outlet, 2007-11
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- Figure 89: Leading 25 clothing specialists’ sales per outlet: compound annual growth rates, 2007-11
- Sales area and sales densities
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- Figure 90: Selected leading clothing specialists’ total sales area and average store size, 2007-11
- Figure 91: Selected leading clothing specialists’ total sales area: Compound annual growth rates, 2007-11
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- Figure 92: Selected leading clothing specialists’ sales per sq m, 2007-11
- Figure 93: Selected leading clothing specialists’ sales per sq m: compound annual growth rates, 2007-11
- Operating profits and margins
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- Figure 94: Selected leading clothing specialists’ operating profits, 2007-11
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- Figure 95: Selected leading clothing specialists’ operating margins, 2007-11
Market Shares
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- In brief: the top ten
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- Figure 96: Top ten clothing retailers’ shares of consumer spending on clothing and footwear, 2010 and 2011
- In detail: the top 20
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- Figure 97: Top 20 clothing retailers’ shares of consumer spending on clothing and footwear, 2009-11
Online
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- Key points
- The online market
- Online clothing sales
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- Figure 98: UK: Estimated online sales of clothing (incl. VAT), 2007-12
- Leading retailers’ online revenues and online market shares
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- Figure 99: Major clothing retailers’ estimated online clothing sales and share of all online clothing spending (excl VAT), 2011
- Profiling leading retailers’ online visitors
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- Figure 100: Leading clothing retailers: Composition of unique visitors to websites, by age, three month average to August 2012
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- Figure 101: Leading clothing retailers: Composition of unique visitors to websites, by sex, three month average to August 2012
- Figure 102: Leading clothing retailers: Composition of unique visitors to websites, by social grade, three month average to August 2012
- Leading sites by visitor numbers
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- Figure 103: Leading clothing-retail/department store websites, by total unique visitors, three month average to Aug 2012
- The consumer: shopping online by category
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- Figure 104: UK: What has been bought online in the last 12 months, leading categories, May 2012
- The consumer: shopping online by device
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- Figure 105: UK: Percentage of consumers having shopped online (for any goods) in the last three months, July 2012
- Social media
- The consumer: social media usage
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- Figure 106: UK: Social media websites visited, April 2012
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- Figure 107: UK: Social media sites used for making contact with or sharing thoughts on clothing brands or designers, April 2012
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- Figure 108: UK: Use of social media for fashion, when feeling positively or negatively about a brand, April 2012
- The consumer: usage of Facebook and Twitter
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- Figure 109: Usage of Facebook and Twitter for making contact with or sharing thoughts on clothing brands or designers, by age group and sex, April 2012
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- Figure 110: UK: Use of Facebook for fashion, April 2012
- Figure 111: UK: Use of Twitter for fashion, April 2012
- Retailers’ social media innovations
- Social media follower numbers
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- Figure 112: UK: Leading clothing retailers’ social media follower numbers, October 2012
Retail Advertising and Promotion
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- Key points
- Advertising spend continues upward trend
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- Figure 113: Main media advertising spend, by leading clothing retailers, 2008-11
- The press and TV are the most favoured advertising medium
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- Figure 114: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2011
- What we have seen in 2012
Arcadia Group
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- What we think
- A mixed picture
- Fashion brands: winners – and losers?
- BHS: finally on the path to recovery?
- Company background
- Company performance
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- Figure 115: Arcadia Group: Group financial performance, 2006/7-2010/11
- Figure 116: Arcadia Group: Outlet data, 2006/7-2010/11
- Retail offering
Asda
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- What we think
- George, a pioneer in food retailer fashion
- New stores, less space
- So appeal must grow
- Company background
- Company performance
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- Figure 117: Asda Group Ltd: Group financial performance, 2006/7-2010/11
- Figure 118: Asda Group Ltd: Outlet data, 2006/7-2010/11
- Retail offering
Debenhams
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- What we think
- Getting it right
- Improving the offer
- Loosening the purse-strings
- Company background
- Company performance
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- Figure 119: Debenhams: Group financial performance, 2006/7-2010/11
- Figure 120: Debenhams: Outlet data, 2006/7-2010/11
- Retail offering
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- Figure 121: Debenhams: Breakdown of sales by brand type, 2010/11
- Figure 122: Debenhams: Breakdown of own-bought product sales by category, 2010/11
Edinburgh Woollen Mill
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- What we think
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- Figure 123: Edinburgh Woollen Mill: Estimated customer base of retail businesses, 2012
- A major challenge
- Company background
- Company performance
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- Figure 124: The Edinburgh Woollen Mill Ltd: Group financial performance, 2006/7-2010/11
- Figure 125: The Edinburgh Woollen Mill Ltd: Outlet data, 2006/7-2010/11
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- Figure 126: The Edinburgh Woollen Mill Group: estimated pro-forma sales and outlets, 2011/12
- Retail offering
H&M
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- What we think
- Still room to grow
- Compelling offer
- Online improving
- Company background
- Company performance
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- Figure 127: H&M Hennes & Mauritz: Group financial performance, 2006/7-2010/11
- Figure 128: H&M Hennes & Mauritz: Outlet data, 2006/7-2010/11
- Retail offering
House of Fraser
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- What we think
- Premium positioning paying off
- Multi-channel key for growth
- New Houseoffraser.com concept stores
- Focus on House Brand development
- Company background
- Company performance
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- Figure 129: House of Fraser Plc: Group financial performance, 2007/8-2011/12
- Figure 130: House of Fraser Plc: Outlet data, 2007/8-2011/12
- Retail offering
Grupo Inditex
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- What we think
- Where next?
- Company background
- Company performance
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- Figure 131: Grupo Inditex: Group financial performance, 2007/8-2011/12
- Figure 132: Grupo Inditex: Outlet data, 2007/8-2011/12
- Retail offering
John Lewis
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- What we think
- Company background
- Company performance
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- Figure 133: John Lewis Plc: Group financial performance, 2007/8-2011/12
- Figure 134: John Lewis Plc: Outlet data, 2007/8-2011/12
- Retail offering
Marks & Spencer
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- What we think
- Changing customer profile
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- Figure 135: M&S: Customer profile by age and socio-economic group, July 2012
- Food vs clothing
- Where next?
- Personalities
- Company background
- Company performance
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- Figure 136: Marks & Spencer: Group financial performance, 2007/8-2011/12
- Figure 137: Marks & Spencer: Outlet data, 2007/8-2011/12
- Retail offering
Matalan
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- What we think
- Keeping focus on value
- Expansion to tap into new regions
- Looking to multichannel to revive growth
- Company background
- Company performance
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- Figure 138: Matalan Ltd: Group financial performance, 2007/8-2011/12
- Figure 139: Matalan Ltd: Outlet data, 2007/8-2011/12
- Retail offering
New Look
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- What we think
- McGeorge yet to make mark
- Multichannel coming to fore
- 2012 hopeful despite poor weather
- Online and international for the long term
- Company background
- Company performance
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- Figure 140: New Look Group Plc: Group financial performance, 2007/8-2011/12
- Figure 141: New Look Group Plc: Outlet data, 2007/8-2011/12
- Retail offering
Next Group
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- What we think
- Online-offline
- Larger stores
- Doubts
- Company background
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- Figure 142: Next Group: Group financial performance, 2007/8-2011/12
- Figure 143: Next Group: Outlet data, 2007/8-2011/12
- Retail offering
Primark Group
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- What we think
- Management handover
- No online
- ABF connection
- Company background
- Company performance
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- Figure 144: Primark/Penneys: Group financial performance, 2006/7-2011/12
- Figure 145: Primark/Penneys: Outlet data, 2006/7-2011/12
- Retail offering
River Island
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- What we think
- No direction?
- Looking to accessories…
- …and overseas
- Company background
- Company performance
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- Figure 146: River Island Clothing Co Ltd: Group financial performance, 2006/7-2010/11
- Figure 147: River Island Clothing Co Ltd: Outlet data, 2006/7-2010/11
- Retail offering
Tesco
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- What we think
- Company background
- Company performance
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- Figure 148: Tesco Plc: Group financial performance, 2007/8-2011/12
- Figure 149: Tesco Plc: Outlet data, 2007/8-2011/12
- Retail offering
T.K. Maxx
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- What we think
- Keeping focus on value
- Pursuing further expansion in Europe
- Company background
- Company performance
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- Figure 150: TJX Europe (TK Maxx): Group financial performance, 2007/8-2011/12
- Figure 151: TJX Europe (TK Maxx): Outlet data, 2007/8-2011/12
- Retail offering
Appendix – Brand Research
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- Figure 152: Brand usage, July 2012
- Figure 153: Brand commitment, July 2012
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- Figure 154: Brand commitment, July 2012 (continued)
- Figure 155: Brand momentum, July 2012
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- Figure 156: Brand momentum, July 2012 (continued)
- Figure 157: Brand diversity, July 2012
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- Figure 158: Brand diversity, July 2012 (continued)
- Figure 159: Brand satisfaction, July 2012
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- Figure 160: Brand satisfaction, July 2012 (continued)
- Figure 161: Brand recommendation, July 2012
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- Figure 162: Brand recommendation, July 2012 (continued)
- Figure 163: Brand attitude, July 2012
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- Figure 164: Brand attitude, July 2012 (continued)
- Figure 165: Brand image – Macro Image, July 2012
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- Figure 166: Brand image – Macro Image, July 2012 (continued)
- Figure 167: Brand image – Micro Image, July 2012
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- Figure 168: Brand image – Micro Image, July 2012 (consumer)
- Figure 169: Profile of target groups, by demographics, July 2012
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- Figure 170: Psychographic segmentation, by Target groups, July 2012
- Figure 171: Brand usage, by Target groups, July 2012
- Brand index
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- Figure 172: Brand index, July 2012
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Appendix – The Consumer: Where They Shop
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- Figure 173: Most popular clothing retailers purchased from in the last 12 months, instore and online, by demographics, July 2012
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- Figure 174: Next most popular clothing retailers purchased from in the last 12 months, instore and online, by demographics, July 2012
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- Figure 175: Other clothing retailers purchased from in the last 12 months, instore and online, by demographics, July 2012
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- Figure 176: Popular clothing retailers purchased from in the last 12 months, instore and online, by demographics, July 2012
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- Figure 177: Least popular clothing retailers purchased from in the last 12 months, instore and online, by demographics, July 2012
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- Figure 178: Most popular clothing retailers purchased from in the last 12 months, instore, by demographics, July 2012
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- Figure 179: Next most popular clothing retailers purchased from in the last 12 months, instore, by demographics, July 2012
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- Figure 180: Other clothing retailers purchased from in the last 12 months, instore, by demographics, July 2012
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- Figure 181: Least popular clothing retailers purchased from in the last 12 months, instore, by demographics, July 2012
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- Figure 182: Most popular clothing retailers purchased from in the last 12 months, online, by demographics, July 2012
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- Figure 183: Next most popular clothing retailers purchased from in the last 12 months, online, by demographics, July 2012
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- Figure 184: Other clothing retailers purchased from in the last 12 months, online, by demographics, July 2012
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- Figure 185: Least popular clothing retailers purchased from in the last 12 months, online, by demographics, July 2012
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Appendix – The Consumer: How They Shop
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- Figure 186: How consumers purchased women's wear, by demographics, July 2012
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- Figure 187: How consumers purchased women’s outerwear, by demographics, July 2012
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- Figure 188: How consumers purchased women’s underwear, by demographics, July 2012
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- Figure 189: How consumers purchased menswear, by demographics, July 2012
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- Figure 190: How consumers purchased men’s outerwear, by demographics, July 2012
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- Figure 191: How consumers purchased men’s underwear, by demographics, July 2012
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- Figure 192: How consumers purchased kids’ wear, by demographics, July 2012
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- Figure 193: How consumers purchased childrenswear, by demographics, July 2012
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- Figure 194: How consumers purchased babywear, by demographics, July 2012
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- Figure 195: How consumers purchased fashion accessories, by demographics, July 2012
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- Figure 196: How consumers purchased footwear, by demographics, July 2012
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Appendix – The Consumer: Customer Satisfaction
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- Figure 197: Satisfaction levels with availability of product in my size, by demographics, July 2012
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- Figure 198: Satisfaction levels with product quality, by demographics, July 2012
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- Figure 199: Satisfaction levels with value for money, by demographics, July 2012
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- Figure 200: Satisfaction levels with ease of browsing, by demographics, July 2012
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- Figure 201: Satisfaction levels with promotional offers, by demographics, July 2012
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- Figure 202: Satisfaction levels with brands available, by demographics, July 2012
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- Figure 203: Satisfaction levels with way products are displayed, by demographics, July 2012
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- Figure 204: Satisfaction levels with style of products available, by demographics, July 2012
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- Figure 205: Satisfaction levels with staff advice, by demographics, July 2012
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- Figure 206: Satisfaction levels with changing rooms, by demographics, July 2012
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- Figure 207: Satisfaction levels with queuing at the till, by demographics, July 2012
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- Figure 208: Satisfaction levels with store tidiness, by demographics, July 2012
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- Figure 209: Satisfaction levels with online customer service, by demographics, July 2012
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- Figure 210: Satisfaction levels with online delivery, by demographics, July 2012
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- Figure 211: Satisfaction levels with online style advice, by demographics, July 2012
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Appendix – The Consumer: Attitudes To Clothes Shopping
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- Figure 212: Most popular consumer attitudes towards clothes shopping, by demographics, July 2012
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- Figure 213: Next most popular consumer attitudes towards clothes shopping, by demographics, July 2012
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