Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer expenditure* on online gaming and betting, 2007-17
- New products and platforms push market through £2 billion barrier
- Present player base at the heart of future growth
- Market drivers
- Faster web access via more devices enables new and improved experiences
- Scratching the surface of social media’s potential
- Segment performance
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- Figure 2: UK online gaming and betting segments, by market value, 2012
- 2012’s golden summer for sport
- (Some) casinos gain from sportsbook growth
- The consumer
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- Figure 3: Devices used to gamble online, July 2012
- Mobile makes its mainstream mark
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- Figure 4: Incentives to gamble online or try a new gaming or betting website, July 2012
- Consumers seek a good deal – but only from those they trust
- What we think
Issues in the Market
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- Is this the year of mobile at last?
- Will we take to gambling on tablets?
- What is the potential of gambling in social media?
- Are consumers cutting back on the number of sites they play?
- What are the threats and opportunities of point-of-consumption tax?
Trend Application
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- Trend: The Suite Life
- Trend: Home of the Senses
- 2015: Access Anything, Anywhere
Market Drivers
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- Key points
- Internet access now a question of speed and diversity
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- Figure 5: Technology product ownership and use to access internet, April 2012
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- Figure 6: Percentage of broadband connections, by speed*, 2009-11
- Mobile opportunities widen with smartphone take-up
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- Figure 7: Household/personal ownership of smartphones, December 2011 and July 2012
- Tablets take gambling into the living room leisure mainstream
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- Figure 8: Household/personal ownership of tablet computers, December 2011 and July 2012
- More tax + more regulation = less innovation and promotion?
- Consumers seek brief escapism in tough economic times
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- Figure 9: Trends in what extra money is spent on, 2009-11
- Facebook bingo pilot tests social media’s gambling waters
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- Figure 10: Online activities done in the last three months, April 2012
Competitive Context
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- Key point
- Multi-channel players push for platform neutrality
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- Figure 11: Participation in gambling, by method of play, 2010-12
Who’s Innovating?
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- Key points
- Facebook gambling debut sparks mild frenzy
- Social gambling starts with the obvious
- Betting brand adds realism to role-play
- Sports betting comes to Smart TV
- Fast-paced poker flags up players’ need for speed
Market Size and Forecast
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- Key points
- New products and platforms keep growth rates high
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- Figure 12: UK online gaming and betting market size, by value* and volume, 2007-17
- Forecast
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- Figure 13: Online gaming and betting market size* and forecast, 2007-17
- Figure 14: Online gaming and betting market volume* and forecast, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Mobile gives sportsbook another boost
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- Figure 15: UK online gaming and betting market size*, by segment, 2008-12
Market Share
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- Key points
- William Hill holds its lead as Ladbrokes stalls
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- Figure 16: UK online gaming and betting market, by operators’ value share (estimated), 2012
- Parliament’s potential to alter the balance of power
Companies and Products
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- Key points
- A mass market in supply as well as demand
- William Hill plc
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- Figure 17: William Hill Online, key financial performance indicators, 2010 and 2011
- Figure 18: William Hill Online, key performance indicators, 2010 and 2011
- Ladbrokes plc
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- Figure 19: Ladbrokes Digital, key financial performance indicators, 2010-11
- Figure 20: Ladbrokes Digital, key performance indicators, 2010 and 2011
- Betfair Group plc
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- Figure 21: Betfair, key financial performance indicators, 2011 and 2012
- bet365 Group Ltd
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- Figure 22: Bet365, key financial performance indicators, 2010 and 2011
- The Rank Group plc
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- Figure 23: Rank Interactive, key financial performance indicators, 2010/11 and 2011/12
- 888 Holdings plc
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- Figure 24: 888, key financial performance indicators, 2010 and 2011
- Bwin.party Digital Entertainment plc
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- Figure 25: Bwin.party, key financial performance indicators, 2010 and 2011
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- Figure 26: Bwin.party, key performance indicators, 2010 and 2011
- Sky Bet
- tombola Ltd
Frequency of Online Gaming and Betting
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- Key points
- Football and bingo retain appointment habits
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- Figure 27: Frequency of online gaming and betting, July 2012
- Young gambling pound up for grabs
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- Figure 28: Gambling activities never done but interested in doing – 18-24s v all adults, July 2012
- Learning aids for student casino players
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- Figure 29: Occasional* participation in online casino gaming, by employment status, July 2012
Devices Used to Gamble Online
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- Key points
- Power of PCs retains their relevance in an increasingly mobile market
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- Figure 30: Devices used to gamble online, July 2012
- Mass market mobiles to benefit betting and bingo
- Tablet interest can put casinos on the coffee table
Usage of Online Gaming and Betting Websites
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- Key points
- Younger players happy to bet around
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- Figure 31: Number of gambling websites used in the past 12 months, July 2012
- Minority platform players a target for less-established brands
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- Figure 32: Number of gambling websites used in the past 12 months, by devices used to gamble online, July 2012
Incentives to Gaming and Betting Online
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- Key points
- Casino players mostly about the money...
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- Figure 33: Incentives to gamble online or try a new gaming or betting website, July 2012
- ... but reputation still counts for plenty
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- Figure 34: Interest in playing ‘kitemark’-approved online gaming and betting websites, by age and gross annual household income, July 2012
- Social gaming goes beyond the mainstream
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- Figure 35: Interest in social gambling online among current participants in most popular remote gaming and betting activities, July 2012
Appendix – Market Size and Forecast
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- Figure 36: Forecast of consumer expenditure on gaming and betting online, 2012-17
- Figure 37: Forecast of number of participants in gaming and betting online, 2012-17
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Appendix – Frequency of Gaming and Betting Online
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- Figure 38: Frequency of online horserace betting, by demographics, August 2012
- Figure 39: Frequency of online football betting, by demographics, August 2012
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- Figure 40: Frequency of online cricket betting, by demographics, August 2012
- Figure 41: Frequency of online rugby betting, by demographics, August 2012
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- Figure 42: Frequency of other sports betting online, by demographics, August 2012
- Figure 43: Frequency of online betting on other events, by demographics, August 2012
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- Figure 44: Frequency of playing online National Lottery draw games, by demographics, August 2012
- Figure 45: Frequency of playing online casino games, by demographics, August 2012
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- Figure 46: Frequency of playing online slots and instant win games, by demographics, August 2012
- Figure 47: Frequency of playing online bingo, by demographics, August 2012
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- Figure 48: Frequency of playing online poker, by demographics, August 2012
- Figure 49: Frequency of playing online football pools, by demographics, August 2012
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- Figure 50: Frequency of online gaming and betting, by frequency of online horserace betting, July 2012
- Figure 51: Frequency of online gaming and betting, by frequency of online football betting, July 2012
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- Figure 52: Frequency of online gaming and betting, by frequency of online football betting, July 2012
- Figure 53: Frequency of online gaming and betting, by frequency of online cricket betting, July 2012
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- Figure 54: Frequency of online gaming and betting, by frequency of online rugby betting, July 2012
- Figure 55: Frequency of online gaming and betting, by frequency of other online sports betting, July 2012
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- Figure 56: Frequency of online gaming and betting, by frequency of online betting on other events, July 2012
- Figure 57: Frequency of online gaming and betting, by frequency of playing online National Lottery draw games, July 2012
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- Figure 58: Frequency of online gaming and betting, by frequency of playing online National Lottery draw games, July 2012
- Figure 59: Frequency of online gaming and betting, by frequency of playing online casino games, July 2012
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- Figure 60: Frequency of online gaming and betting, by frequency of playing online slots and instant win games, July 2012
- Figure 61: Frequency of online gaming and betting, by frequency of playing online bingo, July 2012
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- Figure 62: Frequency of online gaming and betting, by frequency of playing online poker, July 2012
- Figure 63: Frequency of online gaming and betting, by frequency of playing online football pools, July 2012
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Appendix – Devices Used to Gamble Online
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- Figure 64: Desktop computer used to gamble online, by demographics, August 2012
- Figure 65: Laptop computer used to gamble online, by demographics, August 2012
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- Figure 66: Tablet computer used to gamble online, by demographics, August 2012
- Figure 67: Mobile phone/PDA used to gamble online, by demographics, August 2012
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- Figure 68: Direct via your TV used to gamble online, by demographics, August 2012
- Figure 69: Games console used to gamble online, by demographics, August 2012
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- Figure 70: Devices used to gamble online, by usage of desktop computers to gamble online, July 2012
- Figure 71: Devices used to gamble online, by usage of laptop computer to gamble online, July 2012
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- Figure 72: Devices used to gamble online, by usage of tablet computers to gamble online, July 2012
- Figure 73: Devices used to gamble online, by usage of mobile phone/PDA to gamble online, July 2012
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- Figure 74: Devices used to gamble online, by usage of television to gamble online, July 2012
- Figure 75: Devices used to gamble online, by usage of games consoles to gamble online, July 2012
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Appendix – Usage of Online Gaming and Betting Websites
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- Figure 76: Number of gambling websites used in the past 12 months, by demographics, August 2012
- Figure 77: Number of gambling websites used in the past 12 months, by frequency of online horserace betting, July 2012
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- Figure 78: Number of gambling websites used in the past 12 months, by frequency of online football betting, July 2012
- Figure 79: Number of gambling websites used in the past 12 months, by frequency of online cricket betting, July 2012
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- Figure 80: Number of gambling websites used in the past 12 months, by frequency of online rugby betting, July 2012
- Figure 81: Number of gambling websites used in the past 12 months, by frequency of other online sports betting, July 2012
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- Figure 82: Number of gambling websites used in the past 12 months, by frequency of online betting on other events, July 2012
- Figure 83: Number of gambling websites used in the past 12 months, by frequency of national online Lottery draw games, July 2012
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- Figure 84: Number of gambling websites used in the past 12 months, by frequency of online casino games, July 2012
- Figure 85: Number of gambling websites used in the past 12 months, by frequency of online slots and instant win games, July 2012
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- Figure 86: Number of gambling websites used in the past 12 months, by frequency of online bingo, July 2012
- Figure 87: Number of gambling websites used in the past 12 months, by frequency of online poker, July 2012
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- Figure 88: Number of gambling websites used in the past 12 months, by frequency of online football pools, July 2012
- Figure 89: Number of gambling websites used in the past 12 months, by desktop computer used to gamble online, July 2012
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- Figure 90: Number of gambling websites used in the past 12 months, by laptop computer used to gamble online, July 2012
- Figure 91: Number of gambling websites used in the past 12 months, by tablet computer used to gamble online, July 2012
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- Figure 92: Number of gambling websites used in the past 12 months, by mobile phone/PDA used to gamble online, July 2012
- Figure 93: Number of gambling websites used in the past 12 months, by direct via your TV used to gamble online, July 2012
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- Figure 94: Number of gambling websites used in the past 12 months, by games console used to gamble online, July 2012
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Appendix – Incentives to Gaming and Betting Online
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- Figure 95: Most popular incentives to gamble online or try a new gaming or betting website, by demographics, August 2012
- Figure 96: Next most popular incentives to gamble online or try a new gaming or betting website, by demographics, August 2012
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- Figure 97: Incentives to gamble online or try a new gaming or betting website, by most popular incentives to gamble online or try a new gaming or betting website, July 2012
- Figure 98: Incentives to gamble online or try a new gaming or betting website, by next most popular incentives to gamble online or try a new gaming or betting website, July 2012
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- Figure 99: Incentives to gamble online or try a new gaming or betting website, by other incentives to gamble online or try a new gaming or betting website, July 2012
- Figure 100: Incentives to gamble online or try a new gaming or betting website, by frequency of online horserace betting, July 2012
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- Figure 101: Incentives to gamble online or try a new gaming or betting website, by frequency of online football betting, July 2012
- Figure 102: Incentives to gamble online or try a new gaming or betting website, by frequency of online football betting, July 2012
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- Figure 103: Incentives to gamble online or try a new gaming or betting website, by frequency of online cricket betting, July 2012
- Figure 104: Incentives to gamble online or try a new gaming or betting website, by frequency of online rugby betting, July 2012
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- Figure 105: Incentives to gamble online or try a new gaming or betting website, by frequency of other online sports betting, July 2012
- Figure 106: Incentives to gamble online or try a new gaming or betting website, by frequency of online betting on other events, July 2012
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- Figure 107: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online National Lottery draw games, July 2012
- Figure 108: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online National Lottery draw games, July 2012
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- Figure 109: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online casino games, July 2012
- Figure 110: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online slots and instant win games, July 2012
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- Figure 111: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online bingo, July 2012
- Figure 112: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online poker, July 2012
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- Figure 113: Incentives to gamble online or try a new gaming or betting website, by frequency of playing online football pools, July 2012
- Figure 114: Incentives to gamble online or try a new gaming or betting website, by desktop computer used to gamble online, July 2012
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- Figure 115: Incentives to gamble online or try a new gaming or betting website, by laptop computer used to gamble online, July 2012
- Figure 116: Incentives to gamble online or try a new gaming or betting website, by tablet computer used to gamble online, July 2012
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- Figure 117: Incentives to gamble online or try a new gaming or betting website, by mobile phone/PDA used to gamble online, July 2012
- Figure 118: Incentives to gamble online or try a new gaming or betting website, by direct via your TV used to gamble online, July 2012
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- Figure 119: Incentives to gamble online or try a new gaming or betting website, by games console used to gamble online, July 2012
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