“The ice cream category in Brazil needs to start associating the product with ‘healthy’ claims through the use of different Brazilian fruits as ingredients. Another key thing is to find a way to end the seasonal consumption of ice cream. Highlighting the ‘natural’ aspects of fruit, it is possible to make consumers associate ice cream with something that is not harmful to their health, since it is made with natural ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
“Healthy” Claims Through the Use of Fruit Can Generate Market Growth
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Indulgence, Affordable Price, and Place of Purchase are Important Attributes for Lower Socio-economic Groups
High Purchase Power of Young Adults and Their Extended Adolescence are the Perfect Combination to Increase Consumption of Ice Cream
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Moving Away from Seasonality and Bringing More Innovation Can Increase Consumption
Women Represent an Important Target Group for Ice Creams with “Minus” Claims
Northeast Offers Growth Potential for Premium Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Appendix: The Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Consumer Data
Appendix: Healthy Living Habits—Ice Cream
Appendix: Product Innovation
|
How can the concept of “health” be promoted in the ice cream market in a relevant way to grow sales?
