“The soap market is an example of a mature market that has found space for more extensive growth via greater value-added products, such as liquid soap. Tapping into the sophistication of the category, soap, bath, and shower products that offer new benefits or have functional claims are becoming increasingly popular in the Brazilian market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Soap Market Growth Driven by a More Sophisticated Consumption
Demand for Benefits Opens up Opportunities for Functional Soap, Bath, and Shower Products
Dominance of Brands Sold Through Supermarkets and Pharmacies is Not an Obstacle for Direct Sales
Selling a Lifestyle can be Beneficial to the Soap Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – The Consumer
Appendix – GNPD Data
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What are the existing opportunities to boost the growth of an already mature market?
