CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“The challenge that newcomers to the market face is huge; it is extremely important for companies to be prepared to adapt in order to meet Brazilians’ unique demands and preferences, with competitive prices. It is also crucial for international companies not to underestimate the quality and strength of national brands.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Brazil Attracts Competitors by Becoming World’s Highest Value Fragrance Market
Market Concentration Creates Space for Range and Category Expansion
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Various Occasions of Usage Generate Opportunities for Different Fragrances and Formats
Fragrances Can Be a Great Ally to Wellbeing
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Direct Sales are Challenged by Retail
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – The Consumer
Appendix – GNPD Data
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