Men's and Women's Fragrances - Brazil - February 2013
Men's and Women's Fragrances - Brazil - February 2013

“The challenge that newcomers to the market face is huge; it is extremely important for companies to be prepared to adapt in order to meet Brazilians’ unique demands and preferences, with competitive prices. It is also crucial for international companies not to underestimate the quality and strength of national brands.”

more
Report Price:
£2958.60
|
$3995.00
|
€3329.61
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Brazil Attracts Competitors by Becoming World’s Highest Value Fragrance Market
Market Concentration Creates Space for Range and Category Expansion

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Various Occasions of Usage Generate Opportunities for Different Fragrances and Formats
Fragrances Can Be a Great Ally to Wellbeing

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Direct Sales are Challenged by Retail

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Market
Appendix – The Consumer
Appendix – GNPD Data