“In order to widen consumers’ repertoire of facial skincare products, companies need to encourage them to incorporate products with new functions to their facial skincare routine. Promoting a more complete use of the category can increase usage in some more niche segments.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
New Customers are Essential to the Developing Skincare Market
Educating Consumers on the Category Can Help Raise Consumption of Facial Skincare
Natural Ingredients and Multifunctional Products Drive Demand in Facial Skincare
Purchasing Channels Can Focus on Encouraging Experimentation
Consumers of Facial Skincare Products – Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – The Consumer – Usage and Frequency
Appendix – Purchasing Channels
Appendix – Consumer Behavior
Appendix – Consumer Attitudes
Appendix – Consumer Typologies
Appendix – GNPD Data
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Who are the potential consumers of facial skincare products?
