"The bottled water category in Brazil has been showing dynamic growth in the last few years. However, despite growing revenues, the category still has one of the lowest per capita expenditures in the world. Companies can look to differentiate their products through product segmentation, development of niche markets and the encouraging uptake in new consumption occasions are also opportunities for consideration."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Health Factors Provide Opportunities for the Bottled Water Category
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Brazilian Consumers’ Environmental Awareness Creates Opportunities for the Bottled Water Category
In-home Consumption Trends
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Growth Opportunities from Premium Bottled Water
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – The Consumer
Appendix – GNPD Data
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What opportunities are there for the water category to use the growing concern over obesity to its advantage?
